Summary
Overview
Work History
Skills
Certification
Timeline
Intern

Kathy LeClair

Danbury,CT

Summary

Focused professional offering more than 8 years of experience in Advertising and Ad Ops in managerial role. Creative, highly motivated and knowledgeable in tracking campaigns and assessing results. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

7
7
years of professional experience
1
1
Certification

Work History

AdOps Manager

AdfireHealth
08.2018 - Current
  • Managed Campaign Setups, provided Digital advertising solution and optimization.
  • Upload and tested creative tags. When necessary work closely with Creative service teams to QA.
  • Reviewed weekly reporting data to make immediate changes to underperforming strategies.
  • Maintained weekly pacing report, to track delivered imps and CTR goals, well keeping cost low and margins at 70%.
  • Resolved issues quickly and professionally to retain over 90% of clients.
  • Communicated with Account Managers to update client on campaign performances.
  • Complete Monthly billing report based on campaign IO vs delivered impression/dollars, so invoices could be sent out in timely manner.
  • Worked closely with executive team to outline company goals and new hires.
  • Supervised Ad ops team by delegating daily assignments and prioritizing tasks.

Campaign Manager

National geographic
04.2016 - 08.2018
  • Managed campaign Setups, provide Digital advertising solutions and optimizations.
  • Work with Creative service teams to QA creatives tags.
  • Work with development and product teams to launch new ad products, site QA to ensure code updates were working correctly.
  • Reporting on campaigns, billing and overall site metrics.
  • Coordinated with Media Planners and Sales to plan, build, carry out and measure campaigns.
  • Communicated with sales department and media planners to update client on performance.
  • Maintained pacing report to track delivered impression/dollars spent vs IO.

Skills

  • Industry knowledge
  • Advertising expertise
  • Programmatic Trader
  • Campaign tracking
  • Organizational skills
  • Multitasking Abilities
  • Attention to Detail
  • Self-Motivated

Certification

  • The Trade Desk - Edge Training - 2020
  • Google DFP Training - 2015

Timeline

AdOps Manager

AdfireHealth
08.2018 - Current

Campaign Manager

National geographic
04.2016 - 08.2018

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Kathy LeClair