Kathy Mattox
BCBSSC
Columbia,SC
1
Language
44
years of professional experience
Experienced media specialist recognized for strong organizational and time management skills. Proven ability to create engaging multimedia content and maintain collaborative relationships, ensuring effective campaign execution and exceptional client service.
Work History
Media Specialist
21 Years- Developed and implemented multimedia content strategies to enhance audience engagement with the various BCBSSC subsidiaries.
- Managed campaigns that included both digital and traditional media and sponsorship opportunities
- Created and presented after campaign results to the clients to discuss results, wins, and areas that needed revising for the next campaign. Also used this data to pivot mid flight if something was not performing as expected.
- Processed payments for campaigns so that payments were made on time.
- Participated in as many training classes and opportunities so that could stay up to date on media trends that would make the campaigns relevant to insure effectiveness.
- Developed strong media relationships to ensure that we receive first choice and best pricing on media opportunities.
Senior Account Executive
8 Years 11 Months- Developed strategies for campaign success and maintained client relationships to enhance customer satisfaction and retention.
- Consistently made set monthly set sales goals in both traditional TV and Digital Sales.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty and ensure that WIS receives the largest share in the market.
- Worked with the different areas of the station to create customized campaigns that highlighted the customer in creative ways.
- Mentored junior staff on best practices in account management and customer engagement techniques.
National Sales Manager
14 Years 1 Month- Established National Sales position to drive national sales strategy development, aligning initiatives with company growth objectives.
- Managed clients in all Outdoor East markets to streamline sales processes, improving client engagement.
- Developed training programs to enhance team performance and improve sales techniques across regions.
- Developed training programs to elevate team performance and refine sales techniques across regions.
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
Education
Bachelor of Science - Psychology
Skills
Campaign management techniques
Effective organizational skills
Effective time management
Collaborative teamwork
Community engagement
Campaign analysis
Team collaboration
Keep up to date on brand rules to ensure that campaign deliverables are compliant
Languages
English
Timeline
Media Specialist
BCBSSC
08.2005 - CurrentRead More
Senior Account Executive
WIS Televison
09.1996 - 08.2005Read More
National Sales Manager
Outdoor East
08.1982 - 09.1996Read More
Presbyterian College
Bachelor of Science from Psychology
Read More