Summary
Overview
Work History
Education
Skills
Languages
Strengths
Accomplishments
Timeline
Kathy Mendoza

Kathy Mendoza

Garner,NC

Summary

Senior Web & Content Manager with over 20 years of experience in brand & project management, web and digital development. Proven track record as a tech-savvy innovator, consistently staying ahead of emerging technologies and driving continuous improvement. Recognized for expertise in identifying opportunities for technological enhancements and successfully implementing effective solutions. Utilizes new tools and methods to solve problems and enhance productivity. Thrives in fast-paced environments, leading technological advancements while maintaining strong problem-solving abilities, a willingness to learn, and excellent communication skills. Notable achievements include completing over 1,500 web requests annually, successfully setting up 30 client databases with a 100% success rate, and launching an in-house, revenue-generating email program with a potential revenue of $180K/year.

Overview

20
20
years of professional experience

Work History

VP of Marketing & Technology Co-Lead

Lambda Pi Chi Sorority, Inc.
08.2012 - 12.2021
  • Identified opportunities for divisional marketing, advertising and new organizational strategies development to improve process flows and productivity.
  • Demonstrated proficient leadership skills while overseeing regional marketing managers on marketing guidelines, procedures, and protocols.
  • Developed innovative sales, branding, digital media and marketing strategies, utilization guidelines, and resource management procedures to facilitate organization expansion.
  • Created succession plans and documentation to provide continuity of operations during leadership transitions.
  • Educated membership on organizational mission and goals, marketing guidelines, protocols and procedures to help achieve success.
  • Implemented a new vendor management program, established revenue parameters, and recruited new vendors for the organization.
  • Conducted regular reviews of operations, identified areas for improvement and developed effective plans in alignment with goals and specifications.
  • Oversaw business-wide changes to modernize procedures and organization during and post-COVID 19.

Freelance Developer

Tanama Designs
01.2012 - 12.2021
  • Translated requirements into written use cases, provided marketing strategy consultation and designed customized solutions for proposals to potential customers.
  • Created online presence by establishing all hosting protocols, domain registration, transfer, and maintenance, and DNS services, as well as developing and implementing designs on a variety of frameworks (e.g WordPress, Wix, Shopify, etc.)
  • Managed and updated clients' website to comply with the current brand identity, mission of the organization/company and updated old code bases to modern development standards, improving functionality.
  • Developed the branding identity and forward-thinking marketing initiatives of the company/organization, including the logo, color scheme, typography, and other marketing materials and imagery.
  • Oversaw stages of systems development lifecycle from requirement gathering to production releases.

Web Developer I/Digital Applications Developer

Blue Cross NC
03.2011 - 03.2024
  • Proved successful working within tight deadlines in a fast-paced environment by completing over 1,500 web marketing requests yearly, leveraging tools such as Teamsite, Drupal, Bootstrap and GitHub.
  • Contributed to full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings while adhering to Company brand guidelines as well as HIPAA and ADA compliance.
  • Accurately reported the status and progress of online requests improving project management accuracy by 85% using QuickBase and Jira.
  • Played a key role in strategic CMS troubleshooting during site migrations, ensuring 99% uptime and improving website functionality.
  • Optimized online presence performance by employing coding practices based on commonly accepted standards to establish site layout and user interface, using tools such as Dreamweaver, Sublime Text, and UltraEdit.
  • Created and updated digital assets for web and mobile applications using Photoshop, Illustrator, Adobe Express, and Canva.
  • Documented application development methodologies in technical manuals to be used by team members in future projects leading to the surpassing of strategic business objectives by 80%.
  • Developed web presence for 30 events yearly as the CVent subject-matter expert SME.
  • Translated multilingual websites and federally-regulated insurance documentation.

Technical Project & Account Specialist

Yardi Systems
05.2009 - 03.2011
  • Designed and implemented web-presence projects for 30 clients utilizing Yardi's newly-launched proprietary service, RentCafe.
  • Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
  • Achieved a 95% client satisfaction rate by optimizing account management strategies, improving support services, meeting established timelines, and remaining within budget.
  • Orchestrated a comprehensive, team-wide project plan reformatting and documentation that outlined the key tasks and milestones for new client projects.
  • Translated technical concepts and information training materials for clients, enabling them to seamlessly transition to self-management, thereby enhancing operational efficiency.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty leading to a 25% increase in project retention and satisfaction scores.

Web Designer II

BB&T
10.2007 - 03.2009
  • Ensured compliance with all W3C web standards, including implementing accurate CSS and XHTML coding and removing deprecated coding on Teamsite
  • Collaborated with team members in developing innovative and efficient web/digital solutions that fulfilled digital requirements, adhered to usability guidelines and met ADA compliance standards
  • Served as a consultant and SME to Lines Of Business and other team members regarding design ideas, system capabilities and online best practices
  • Oversaw internal, external, 3rd party vendor applications to ensure successful market data utilization and compliance with BB&T usability and design standards

Email Marketing Coordinator/Manager

Puerto Rico Convention Bureau (PRCB)
09.2004 - 10.2007
  • Spearheaded the development of a new, in-house email broadcast program for electronic direct marketing campaigns with an estimated revenue potential of $180k per year, including creating and updating over 10 bilingual templates
  • Managed digital presence and analytics for PRCB and Puerto Rico Convention Center, improving web metrics by 34%
  • Consulted on web and digital marketing for PRCB partners, enhancing their electronic media strategies
  • Led A/B testing for web and email campaigns, achieving a 25% increase in conversion rates through strategic modifications
  • Earned technical SEO certification, boosting web traffic and optimization for 4 domains

Education

Bachelor of Arts - Latin American Studies (Spanish Minor)

The George Washington University, Washington, DC

Skills

  • Account management
  • Acrobat Pro
  • Adobe Creative Suite
  • Agile
  • Asana
  • Bootstrap
  • Brand & Content Management
  • Canva
  • ChatGPT
  • Client relationship building
  • Complex Problem-solving
  • Compliance
  • Confluence
  • Content Management Systems – CMS
  • Content Strategy & Implementation
  • Copywriting
  • Critical thinking
  • Cross-functional team leadership
  • CSS
  • Customer education
  • Customer Relationship Management
  • Digital & Web Design
  • Digital Design
  • Digital Marketing
  • Documentation & reporting
  • Dreamweaver
  • Drupal
  • E-Commerce
  • Email Marketing
  • Evernote
  • Front-End Development
  • Github
  • Google Meet
  • Google Workspace
  • Grammarly
  • Graphic Design
  • Hootsuite
  • HTML
  • HubSpot
  • Illustrator
  • InDesign
  • Interface Design
  • Intranet
  • Jira
  • Kanban
  • Leadership
  • MailChimp
  • Microsoft Office Suite
  • Operations management
  • Performance monitoring
  • Photoshop
  • PicMonkey
  • Policy & procedure development
  • PowerPoint
  • Project Management
  • Quality Assurance
  • Quickbase
  • Relationship building
  • Responsive Web Design
  • Results-driven
  • Search Engine Optimization
  • SharePoint
  • Shopify
  • Skype
  • Slack
  • Square
  • Team Management
  • Teams
  • Teamsite
  • Training & Procedures Documentation
  • UI/UX
  • Usability Testing
  • User Research
  • WebEx
  • Website Management
  • WordPress
  • XML
  • Yammer
  • Zoho
  • Zoom

Languages

Spanish
Native or Bilingual

Strengths

Project Management Excellence

  • Requirements gathering
  • Deployment & management
  • Time management & problem solving
  • Team collaboration
  • Training documentation


Web Development Expertise

  • Front-end coding (HTML & CSS)
  • Prototypes & style guides
  • Content Management Systems
  • UI & UX design
  • Accessibility compliance
  • Responsive design
  • Version control systems


Digital Content Development

  • Digital & for-print materials
  • Graphic design & manipulation
  • Email marketing campaigns
  • Social media management


Successful Client Management

  • Technical training & on-going support
  • Excellent interpersonal communication skills
  • Client management and on-boarding


Brand Management Expertise

  • Brand identity development
  • Logo & identity design
  • Collateral materials
  • Utilization guidelines

Accomplishments

  • Completed over 1,500 web requests annually, enhancing digital presence.
  • Achieved full project success by setting up 30+ client web portals.
  • Launched email marketing program, generating potential $180K/year.

Timeline

VP of Marketing & Technology Co-Lead - Lambda Pi Chi Sorority, Inc.
08.2012 - 12.2021
Freelance Developer - Tanama Designs
01.2012 - 12.2021
Web Developer I/Digital Applications Developer - Blue Cross NC
03.2011 - 03.2024
Technical Project & Account Specialist - Yardi Systems
05.2009 - 03.2011
Web Designer II - BB&T
10.2007 - 03.2009
Email Marketing Coordinator/Manager - Puerto Rico Convention Bureau (PRCB)
09.2004 - 10.2007
The George Washington University - Bachelor of Arts, Latin American Studies (Spanish Minor)

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Kathy Mendoza