Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Kathy Quinn

Charlotte,NC

Summary

Creative Copywriter with a background in developing engaging, innovative digital and print content for various industries. Strengths include strategic planning, brand management, and storytelling that resonates with target audiences. Proven ability to deliver high-quality written materials, including press releases, website content, promotional materials, blogs, and social media posts. Previous work has resulted in a significant improvement in brand visibility and growth in market share.

Overview

28
28
years of professional experience

Work History

Copywriter

Contractor Growth Network
Charlotte, NC
01.2023 - Current
  • Client onboarding and design calls to understand brand voice and services.
  • Research industry trends to craft relevant and compelling copy.
  • Website copywriting for over 200 websites, including the Contractor Growth Network website.
  • Collaborate with the design team to develop cohesive branding messages and an optimal UX/UI experience.
  • Utilize SEO best practices to increase the visibility of online content.
  • Edit and proofread materials for clarity, consistency, and tone.
  • Manage multiple projects while adhering to tight deadlines and schedules.

Content Writer & Exhibit Consultant

Studio Displays: The Leon Levine Foundation
Charlotte, NC
06.2024 - 09.2024
  • Transformed biographical and foundational information into concise, impactful narratives, captions, and timeline content for a permanent exhibit.
  • Conducted interviews with stakeholders to gather insights for the copy.
  • Collaborated with designers to create compelling visuals for written pieces.

Copywriter & Digital Marketing

Eclipse Legal Marketing
Charlotte, NC
05.2021 - 12.2022
  • Wrote long and short-form content for omnichannel marketing.
  • Wrote optimized website content using SEO tools and competitor research.
  • Managed website projects and increased new users by 183% for a law firm.
  • Collaborated with the creative team to rebrand clients.
  • Collaborated with legal teams to ensure consistency in messaging.
  • Developed strategy and content for social media calendars, Google Business Profile posts, and new blog posts.
  • Created engaging blog posts to enhance online presence for clients.
  • Managed Google Business Profile and increased GBP to the number one lead source for the client for the year, and received 20K views in one month.
  • Identified and connected clients with community partners, increasing brand awareness and backlinks.

Freelance Graphic Designer

QAD Southeastern User Group
11.2021 - 02.2022
  • I pitched and won a design competition to rebrand QAD SEUG.
  • Created logo variations, a tagline, and a mission statement.
  • Developed branding guidelines to ensure consistency across all graphic elements.
  • Designed visual materials for user group events and marketing initiatives.

Physical Therapist

Hospitals and Home Care
01.1998 - 01.2017
  • Evaluated and treated patients.
  • Educated clients and caregivers.
  • Created social story booklets, clinic marketing materials, documentation forms, and an award-winning clubfoot treatment video.
  • Presented clubfoot research at the National APTA Conference.

Education

AAS - Advertising & Graphic Design

Central Piedmont Community College
Charlotte, NC
01.2022

Masters - Physical Therapy

East Carolina University
Greenville, NC
01.1998

BS - Exercise Science

Appalachian State University
Boone, NC

Skills

  • Copywriting
  • Copy editing
  • UX/UI design
  • Adaptability in writing
  • Visual storytelling
  • Research
  • Project management
  • Long and short-form content
  • Storytelling
  • Storyboarding
  • Microsoft Suite
  • Google Workspace
  • PowerPoint
  • Google Slides
  • Adobe Creative Suite
  • WordPress
  • ChatGPT and Google Gemini
  • Graphic Design
  • Design process
  • Layout
  • Effective communication
  • Time management
  • Teamwork
  • Leadership
  • Empathy
  • Curiosity

Affiliations

  • Volunteer Work: Lupus Foundation of America, The Leukemia & Lymphoma Society, St. Matthew Catholic Church, and Safe Alliance
  • Working out and creating art

References

References available upon request.

Timeline

Content Writer & Exhibit Consultant

Studio Displays: The Leon Levine Foundation
06.2024 - 09.2024

Copywriter

Contractor Growth Network
01.2023 - Current

Freelance Graphic Designer

QAD Southeastern User Group
11.2021 - 02.2022

Copywriter & Digital Marketing

Eclipse Legal Marketing
05.2021 - 12.2022

Physical Therapist

Hospitals and Home Care
01.1998 - 01.2017

AAS - Advertising & Graphic Design

Central Piedmont Community College

Masters - Physical Therapy

East Carolina University

BS - Exercise Science

Appalachian State University

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