Kathy Robbins

Company Overview: The science of what’s possible

Leading the responsibilities across Teams in our newly structured Commercial Excellence Division.

• Continuously tapped resource to manage priority projects outside of normal scope of work, including events for the CEO and C-Suite
• Implemented project management tools to adapt to an ever-changing landscape, facilitating team program management, and enabling leadership to better understand scope, KPIs and resource allocation.
• Selected to align the Sales Navigator License Program with Enterprise contracts. Successfully streamlined multiple contracts across Waters, designed a comprehensive enablement program and spearheaded the development of a continuous learning website.
• Designed foundational sales learning journey by leveraging and mastering the Waters in-house learning platform. Created a program tailored to the needs of field sales, resulting in easy-to-use and measurable learning environment.
• Rescued ASMS Conference Project Management to coordinate the largest conference of 2023 for Waters. Corralled seven teams across multiple divisions to efficiently move in sync. Pushed for accountability, measurements and increased enablement to drive success.

Company Overview: Youth Sports Health Organization providing world-class events, mentoring and stewardship.

• Formulated direction for strategic growth, event planning and program development of this entrepreneurial non-profit.
• Educated team on importance of organizational goals and objectives, Product Vision, and strategic planning for business improvement.
• Designed strategy to lead though COVID Crisis. Repositioned league to Fall, renegotiating contracts, pivoting events. Developed COVID event plan navigating across three new England states to meet requirements of State Boards of Health which allowed all 2020 events to take place.
• Cultivated importance of data and metrics to monitor increases in participation and sponsorships. Each metric shows growth of 15% year over year. Drove an association that continues to be the model for youth leagues nation-wide.
• Designed proven collaborative partnership program delivering 15% sponsorship increase from industry leaders of influence Trek, Specialized, Cannondale, Shimano, and USA Cycling.

Company Overview: The Science of What’s Possible.

• Assumed the responsibilities to assist Sr. Director, Global Sales Enablement, in visualizing, creating sustainable processes, while driving excellence in the efficiencies of team outcomes.
• Led to advance the development of a repeatable and reliable roadmap to manage workflow and escalate the collaboration process both internally and externally with GCE Clients.
• Obtained working knowledge of new GCE Discovery and Design Process to understand how a client’s needs align with this strategy and to assist team in delivering a more consistent and coordinated experience, ease the program execution and drive the team to creating a beautiful customer experience.
• Devised and diagramed running of platforms and tools to drive effectiveness into GSE campaigns. Formulating plan to ensure GSE stays agile and transformational while delivering complete and on time to exceed customer expectations.

Company Overview: The Science of What’s Possible.

• Tasked by the GSE Team to strategize and initiate program management of GSE Global Virtual Events.
• Launched cross team coordination of event life cycle including development, scheduling, rehearsal, and execution.
• Worked independently to deliver continuous program improvements through streamlining of logistics, communications, and presentations in a fast-paced environment.
• Spearheaded launch of KUDO Multilingual Translation program. Advanced technical platform skills and cultivated vendor relationships. Streamlined documenting of this program from execution, stakeholder buy-in and team strategy to launch.
• Devise mapping and workflows of projects with use of collaboration board MIRO. Insight on project prioritization and increase of team engagement.
• Strengthened team partnership utilizing communication and organization skills to influence and work collaboratively with Global Sales Enablement Cross-Functional teams.

• Company Overview: Working for the Hines Real Estate Corporation onsite at Facebook
• Designed in-house events planning department including project execution, agency, and budget management for Live in-house and off-site events.
• Managed team of five, building 'Best in Class' events team known across all of Facebook campuses regarding leadership, end-to-end relationship building and operational strategy.
• Built processes and led collaboration and synchronization of A/V, Culinary and Security teams to drive consistent pace of work and deliver consistent customer excellence.
• Designed three days of successful top-level meetings for CEO Mark Zuckerberg. Earned the respect of Stakeholders by scheduling and navigating logistics of last-minute events, breakout sessions and dinner engagements.
• Planned Google and Facebook Community Hackathon Events establishing role as lead program manager, reinforcing cross corporation partnerships, strategic design thinking, marketing, and customer service.
• Strengthened influential relationships with lead Engineers for workshops, conferences, educational programs. Increase in engineering programs by 25% at campus. Lauded for influence and innovative use of leadership experience, content strategy and ability to solve problems.

• Company Overview: Non-profit Organization Management Boating Policy. Boating Data. Boating Analysis. Boating Markets.
• Spearheaded management of three corporate trade shows with event budgets exceeding $1,000,000 each.
• Developed marketing, oversaw recruitment, hiring and managing of remote staff and sourcing vendors.
• Scheduling and logistics of Principles, Stakeholders, Sponsors, and VIP for all events.
• Established project improvement processes to resolve customer issues quickly and efficiently eliciting noted customer experience.
• Upgraded presentation skill by developing six tradeshow floor plans quickly obtaining technical knowledge of new software program and content development for these complex shows with no direction.
• Implemented plan to Improve social media campaigns and garnered data to report a 15% increase in customer advertising and overall customer engagement.

• Established project budgets and monitored financial performance consistently.
• Coordinated with subcontractors to ensure timely completion of tasks.
• Implemented safety protocols to maintain a secure work environment.
• Developed strong client relationships through regular communication and updates.
• Negotiated contracts between partners or vendors in order to obtain favorable terms for the company.
• Managed daily operations of the business including budgeting, forecasting, financial analysis, staffing, and customer service.

• Company Overview: A sports and event production company
• Transformed an entrepreneurial spirit, using insight and drive, into a successful event production company for over ten years.
• Established as industry innovation leader, applying communication skills to achieve production growth to over 150 events annually.
• Launched business from sports to non-profit fundraisers and galas. Coached hundreds of athletes and businesses to success with knowledge and influence.
• Delivered ten years of large-scale, logistically challenging sports events for athletes of all levels. Exceptional management reputation jumped to clients outside of sports with leading non-profits including the RI State Police, CT State Police and RI Special Olympics.
• Built inspiring Coaching Program, by advancing Professional Coaches and Industry leaders’ network, enablement of content platform to mentor hundreds of athletes to high performance.
• Obtained accreditation to be a Boston Marathon Qualifying event for five years, lauded on only those events rated in top 10% for caliber of service and management skills.
• Generated accolades from leading trade magazine including Runner’s World and Triathlete Magazine, with multiple articles validating as a top-rated event production company.

• Company Overview: Non-Profit Organization providing mentoring to girls through sport
• Oversaw design thinking for operational strategy for fledgling organization.
• Established foundational budget and overall program development.
• Envisioned collaboration approach to form partnerships with greater non-profit and business communities.
• Implemented mentor and coach frameworks for new Board members. Led to define the reputation of non-profit and drive business value proposition.
• Delivered three years of Event Industry Experience and served as leader in challenging initial development period. Created practices and governance to reinforce organizational structure stability and drive product strategy.
• Created fiscal guidelines on budgeting to drive financial prudence and coach org from start-up to growth phase by continuing to draw on business acumen introducing project planning techniques and growth management policies.
• Designed coaching curriculum delivering high quality and 'Product in a Box' formulation for continuous improvement to assist chapter in maintaining continuity across program sites.