Kathy Smith

• Helped generate more than $1.8 million for largest event in state of Oregon, The Portland Rose Festival.
• Represent team as sales leader for Portland Rose Festival
• Sold sponsorships for the largest female sporting event in the Northwest, the Portland Classic.
• Represent several key clients to accomplish marketing objectives through strategic marketing.

• Responsible for all departments in Eugene cluster of six radio stations, as well as Oregon Ducks partnership sales.
• Supervised generation of record level $750,000+ in sponsorship revenue for Oregon Ducks

Beat cluster market revenue by 20% Doubled revenue for Radio Northwest Network

Responsible for business development efforts for 7 Alpha Media radio stations (KXL, KINK, KBFF, KUPL, KWEE, KUFO, KXTG & RNW Network) in the Portland market for all non-transactional business for 21 Account Executives Responsibilities included:

• Strategic large business development leadership
• Event marketing - Generating $350,000 in event marketing
• Digital marketing & revenue
• Training team on sales fundamentals, marketing best practices and business essentials

Key Accomplishments:

Led sales organizational culture change

• Accomplished through sales coaching, increase accountability, clear communication, defining success and celebrating it when achieved.

Generated $700,000+ controllable business through Marketing Workshop process over two years

• Moderated Marketing Workshop and managed process to create strategic campaigns of $25,000 or more

Recruited 20% of sales team

• Recruited 4 sales super-stars
• Personnel change was paramount in a cultural transformation

Led 101.1 KXL Radio to reach #1 revenue in market

• Through increased rates, better inventory management and increased business development, the station reached #1 local revenue in market
• Achieved highest market share revenue in 7 years

Key Accomplishments: Radio Ink Convergence Nominee

Led sales efforts for proactive, non-availed and idea-driven business for Entercom Portland's group of six radio stations, their events and correlating digital assets.

• Trained team of 24 sales professionals through formal and real-time processes
• Oversaw sales team of 6 as well as Creative Director and Creative Services Department

Achieved Proactive, Controllable Business Development Sales Goals of $6,250,000

• Exceeded annual sales goals despite significant market revenue decreases.
• Controllable business represented 25% of total revenue

Led Company Among Digital Sales

• Achieved nationwide ranking for digital revenue among Entercom Communications 24 markets, 2nd only to Boston, MA

Account Executive leader with expertise in business development.

Developed results-driven integrated campaigns affiliated with six radio brands; 105.1 The Buzz, 99.5 The Wolf, 92.3 KGON, 97.1 Charlie FM, ESPN Radio 1080 The Fan & 94/7 alternative portland.

Consistent top performer in total business and proactive business.

Awards:

Sales Club - Presidents Circle 2010 Entercom Communication

People's Choice Award - Best Performer 2010 Entercom Portland

• Voted by team members at "person who most leads co-workers by example, for amazing and positive attitude and incredible work ethic!"'

Sales Club - Presidents Circle 2009 Entercom Communication