Summary
Overview
Work History
Education
Skills
Accolades And Professional Development
Accomplishments
Certification
Interests
Timeline
Hi, I’m

Kathy Smith

CREATIVE WRITER & BRAND MARKETING PROFESSIONAL
Chicago,IL
Kathy Smith

Summary

Hailed the ‘Taylor Swift of comedy writing’ by the Belleville News-Democrat, Kathy Smith is a creative storyteller whose managed multimillion dollar budgets for global brands, spearheaded award-winning ad campaigns and earned clients worldwide recognition via award submissions, copywriting and PR efforts.

Overview

16
years of professional experience
1
Certification

Work History

Litknit, Inc.

Strategic Advisor, Creative
06.2024 - 07.2024

Job overview

  • In preparation for Instagram soft launch, established Litknit’s identity and brand guidelines by conducting a thorough competitive analysis and researching rival social media channels & websites
  • Developed mood boards and ideated ad campaigns like “Socks and the City” & “Live like a SOCKstar,” aligned with brand’s mission to empower consumers and transform the industry with cutting-edge, premium, sustainable compression apparel
  • Strategized a social media content calendar containing evergreen ideas and relevant timely events
  • Wrote copy using SEO keywords, selected imagery and launched IG account gaining unique followers

Writing Pad L.A. | Rise Nation Dallas

Social Media Manager
05.2019 - 06.2024

Job overview

  • Formed strategic partnerships, organized community events, coordinated photo/video shoots and gained new business plus social media followers by cultivating relationships
  • Originated Writing Pad’s “Solidarity with the WGA” campaign (during 2023 TV writers strike) via social media marketing and picket line efforts, resulting in a 217% increase in online engagement
  • Developed social media strategies, evaluated analytics and created online ads earning new followers

Freelance Writer, Television
01.2014 - 04.2023

Job overview

  • Networked into working for top TV writers' rooms, including comedies and dramas for NBC and 20th Television (owned by Disney), production development teams and award-winning writers/directors
  • Wrote scripts, live tweeted during airtime and developed characters, story arcs & future episodes; peaked interest with production companies via creation of pitch decks and presenting series concepts

Simantel Marketing Agency

Public Relations & Brand Manager
10.2011 - 10.2013

Job overview

  • Promoted two months after start date after I identified ways to strengthen agency’s brand positioning
  • Earned company global recognition by writing award-winning case studies plus articles featured in PR Magazine and additional worldwide news sites
  • To date, won agency and its clients 75% of total awards, including the Ad Age Small Business Award
  • Spearheaded the launch of agency’s new website within a 3-week timeframe
  • Led team meetings, oversaw digital & design strategies, and wrote site copy, including client campaigns, agency achievements, community involvement and founder bios

Simantel

Account Manager
08.2011 - 10.2011

Job overview

  • Helped develop Caterpillar Inc.’s award-winning “Say Thanks” campaign
  • Wrote submission materials, earning two MarCom Awards, generated unique microsite visitors & captured new leads

Lululemon

Team Leader & Director of Community Outreach
08.2010 - 08.2011

Job overview

  • Developed and executed out-of-box concepts for regional marketing campaigns
  • Generated awareness via grassroots efforts, in-store advertising, social media content and community events
  • Landed new business partnerships; built strong community relationships; increased sales 20%
  • Supervised team of 12—provided strategic guidance, career mentorship and goal-setting meetings

Brandimage (now SKG)

Brand Account Manager
05.2008 - 01.2009

Job overview

  • Led the launch of Healthy Choice’s rebranding campaign
  • Performed in-store audits on current marketplace trends, researched competitors, created mood boards, held focus groups & hosted client brainstorm sessions to deliver strong brand messaging
  • Additionally, worked with the Research, Production & Design teams to conceive out-of-the-box strategies
  • In 2009, Healthy Choice launched its new look, earning traction and positive recognition

Michael Walter Advertising Agency

Account Manager
05.2008 - 01.2009

Job overview

  • Led Healthy Choice’s rebranding campaign—worked with the Research, Production & Design teams to conceive out-of-the-box strategies, which exceeded the client’s expectations

Education

Bradley University
Peoria, IL

B.A. from Public Relations, Creative Writing Minor

University Overview

Skills

Competitive analysis Organizational development Client relationship management Team collaboration Market research Problem-solving aptitude Active listening Strategic planning Relationship building Project coordination Copywriting Copyediting

Accolades And Professional Development

Accolades And Professional Development
  • Writing courses, 2017-2024
  • Copywriting, 2017-2024
  • Humor Writing, 2017-2024
  • Personal Essay for The NY Times, 2017-2024
  • Television Pilot Writing, 2017-2024

Accomplishments

Accomplishments

    Quarterfinalist, Final Draft's TV Pilot Writing Competition (2017)

    Board Member, Keep America Beautiful (2011-2013)

Certification

Google

Interests

Contestant on The Price Is Right

Manager of all-male wrestling team in high school

Met Bob Barker while working backstage during the 2002 Daytime Emmy Awards

Timeline

Google

04-2025
Strategic Advisor, Creative
Litknit, Inc.
06.2024 - 07.2024
Social Media Manager
Writing Pad L.A. | Rise Nation Dallas
05.2019 - 06.2024
Freelance Writer, Television
01.2014 - 04.2023
Public Relations & Brand Manager
Simantel Marketing Agency
10.2011 - 10.2013
Account Manager
Simantel
08.2011 - 10.2011
Team Leader & Director of Community Outreach
Lululemon
08.2010 - 08.2011
Brand Account Manager
Brandimage (now SKG)
05.2008 - 01.2009
Account Manager
Michael Walter Advertising Agency
05.2008 - 01.2009
Bradley University
B.A. from Public Relations, Creative Writing Minor

Similar Profiles

CREATE PROFILE
Kathy SmithCREATIVE WRITER & BRAND MARKETING PROFESSIONAL
Want your own profile? Build for free at Zety.com