Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Receptionist
KATHY V. GONZALEZ

KATHY V. GONZALEZ

San Antonio,TX

Summary

Business Development Leader in Higher Education 20 years of experience as a leader in business development, workforce development consultant, strategic partnership management, recruiting, and talent pipeline support strategies. Highly skilled in developing corporate partnerships with large national employers. Higher Education experience in student recruiting/lead generation, client engagement, account activation, contract negotiation community events management, social media marketing, and advanced client tracking and reporting. Delivers passion and commitment to excellence in client service through relationship building, and expert knowledge of products, services, and resources. Experience in a dynamic sales-driven and high-performance environment. One-on-one contact with the Human Resource Directors, CNOs, Educational Departments, School Superintendents, School District leaders/teachers, business leaders, hospital systems, and Nursing College and University programs allow me to articulate clear and concise information to all levels of staff. I am confident that my training and experience collaborating with leaders and decision-makers of various backgrounds make me uniquely qualified to add value to your company. In my role as a Partner Engagement and Development Manager, my honed skills positioned me to nurture and develop an underdeveloped territory that included Texas, Arizona, and Louisiana while solidifying strategic partnerships with Community Colleges, and Healthcare Facilities that produced and increased results that added value to a successful team. Kathy V. Gonzalez Summary of Qualifications 20 years of experience in business development and strategic partnership management with a record of high performance in solution selling across multiple industry verticals. Dedicated to organizational improvement. A progressive and dynamic professional with experience leading change, initiatives, and process improvement in various settings. Nurture and develop emerging regions that included Texas, Arizona, New Mexico, and Louisiana. Solidified strategic partnerships that produce and increase student enrollment that adds value to a successful team. Experienced small and large group organizer, speaker, and presenter. An excellent correspondent who is equally comfortable with clients/students, co-workers, and public audiences both in-person and virtually Excellent client relations that effectively manage organizational and customer expectations and stays focused on customer satisfaction at all stages of the strategic partnership. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth. Skilled Senior Manager skilled in cross-functional collaboration. Optimizes processes and communication and drive results in emerging markets and business development. Dedicated to continuously improving professional knowledge and business operations by applying top-notch results and outcomes.

Overview

12
12
years of professional experience

Work History

National Manager

West Coast University
Richardson, TX
08.2022 - Current
  • Remote position representing the online platform within the healthcare community on a national level by creating solid long-term relationships through various affiliation agreements with new businesses and supporting relationships with hospitals, various healthcare organizations, and community colleges which will allow generating inquiries of potential students who are interested in the programs offered
  • Solutions provider and liaison for accounts and delivered a high level of customer service by creating partnerships, attending events, and generating potential student inquiries
  • Aid with training and mentoring business development representatives on the team
  • Managed a team formed of Senior Business Development Representatives and Business Development Representatives concerning performance matrix, training, and development, hiring, and onboarding
  • Worked hand in hand with our internal departments such as the inside admissions team to find the needs of prospective students, career services, and clinical relations
  • Ability to identify and attract new corporate partners and create their book of business on a national level, researched and attended national conferences to increase brand awareness
  • Responsible for developing new accounts and opening opportunities in new markets nationally by acquiring affiliation agreements such as Letters of Intent (LOI), Memorandum of Understanding (MOU), articulation agreements, etc.… between the university and the organization such as hospitals, healthcare organizations, and community colleges
  • Met with the C Level decision makers to understand the needs, initiatives, and goals of clients to become their solutions provider and identified the trends of the industry
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Delegated work to staff, setting priorities and goals.
  • Completed thorough opening, closing and shift change functions to maintain operational standards each day.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Developed business plans to incorporate growth, modernization and cost structure improvement.
  • Partnered with IT to design, develop and implement technology-based solutions.
  • Worked cross-functionally with marketing, sales and finance departments.
  • Provided operational updates to executive team to mitigate areas of concern.
  • Used data and analytics to diagnose trends and link to business performance outcomes.
  • Collaborated with cross-functional team members to build and execute development plans.
  • Produced thorough, accurate and timely reports of project activities.
  • Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.

Senior Sales Manager

Sentinel U, Post University
Waterbury, CT
12.2021 - 08.2022
  • Target organizational and sales initiatives by effectively selling nursing academia simulation software, and identify, uncover, and contact nursing chairs, faculty, directors, and dean prospects by email, phone as well as other strategic measures and pass leads to designated sales team
  • Impact new opportunity development by utilizing sales principles such as cold calling, simulation product demonstrations, and customer demonstrations via Zoom, Teams, and GoToMeeting
  • Use a consultative, solution-oriented sales approach to achieve territory sales and growth
  • Share customer best practices in simulation, video capture/debriefing, and program management to improve outcomes and increase impact for Educational Institutions and
  • Professional Nursing organizations to help advance nursing academic education and healthcare professional training by providing virtual clinical and simulation that are engaging, effective, and economical
  • Effective territory management, by achieving weekly sales calls, emails, and targets, organizational/planning skills, CRM, and territory landscape
  • Train and coached Account Managers to ensure that the sales unit is appropriately resourced to deal with planned organizational growth
  • Collaborate with strategic partners, key customers, and internal stakeholders to ensure cohesive local teamwork and resource synchronization for the maximum benefit of customers
  • Performed sales consultations and educated clients on products and services.
  • Developed successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches.
  • Prospected for new business using databases and other strategies to generate sales.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Researched and capitalized on emerging opportunities to build business and expand customer base.
  • Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
  • Analyzed competitors' successes and failures, evaluating impact on market.
  • Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
  • Executed and created strategic sales plans to expand customer base and extend global reach.
  • Attended trade shows for in-person engagement and network building.
  • Tracked monthly sales to generate reports for business development planning.
  • Achieved company growth and brand development through market expansion and sales.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Analyzed business and sales targets using critical problem-solving skills.
  • Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
  • Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives.
  • Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
  • Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.

Senior Manager

American Sentinel University, Post University
Waterbury, CT
12.2018 - 12.2021
  • Managed and developed relationships and strategic educational partnerships with national, regional, and local hospitals and healthcare systems as well as nursing schools, community colleges, associations, and various nursing industry organizations
  • Created and executed strategic plans to grow existing partners and relationships while attending academic fairs, conferences, and national association events
  • Developed and secured distinct types of events within partnering facilities to promote American
  • Sentinel University in a large region
  • Continuously monitored, understood, and utilized internal and external metrics to adjust the strategic plan and react to established goals and partner needs
  • Provided outstanding customer service to both external and internal customers
  • Expert in recruitment, retention, career advising, self-performance management, and partner acquisition and engagement
  • Met and exceed established goals while working independently and staying self-driven
  • Developed and led process improvements to optimize operations and reduce costs.
  • Used data and analytics to diagnose trends and link to business performance outcomes.
  • Worked cross-functionally with marketing, sales and finance departments.
  • Partnered with IT to design, develop and implement technology-based solutions.
  • Developed business plans to incorporate growth, modernization and cost structure improvement.
  • Resolved customer inquiries and complaints requiring management-level escalation.
  • Produced thorough, accurate and timely reports of project activities.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

Sr. University Development Counselor

Grand Canyon University
Phoenix, AZ
03.2014 - 12.2018
  • Developed, organized, and executed strategies to cover a large geographic area (Central and South Texas), which included on-site information seminars, presentations, as well as national conferences
  • Developed innovative tactics to build sustainable relationships with nurse leaders across a variety of hospital systems, associations, colleges, universities, school districts, and organizations to promote GCU's online platform for the College of Nursing and Health Care Professions, and the College of Education
  • Subject Matter Expert for assigned territories for students and contacts to rely upon throughout the life-cycle enrollment process
  • Effectively used technology and established business processes; responsible for documenting all student interactions in Customer Relations Management System
  • Prepared students for later educational experiences by encouraging to explore learning opportunities and persevere with challenging tasks.
  • Directed and participated in recruitment and enrollment activities.
  • Referred students to degree programs based on interests, aptitudes or educational assessments.
  • Maintained accurate and complete student records required by laws, district policies and administrative regulations.
  • Established and supervised peer-counseling and peer-tutoring programs.
  • Compiled and studied educational and economic information to assist individuals in determining vocational and educational objectives.
  • Interviewed clients to obtain information about employment history, educational background and career goals, identifying barriers to employment.
  • Provided disabled students with assistive devices, supportive technology and assistance accessing facilities.
  • Planned and promoted career and employment-related programs and events, fully coordinating job fairs and career workshops.

Graduate Enrollment Advisor

Walden University
San Antonio, United States
07.2011 - 03.2014
  • Provided consultative advice for university degree options, enrollment information, admission requirements, and financial options
  • Conduct qualifying conversations to set up student appointments
  • Served as an Education Liaison to build brand awareness and increase new student enrollment
  • Worked on projects and collaborations to effectively develop markets in the Northeast and
  • Southern
  • Counseled on educational paths and career plans, provided information about program resources and signed individuals up for specific academic programs.
  • Managed and updated student records.
  • Completed and processed applications for enrollment.
  • Provided information about class options, educational materials and available services.
  • Communicated program policies and enforced each.
  • Achieved repeat business and referrals through personalized services.

Education

EdX Learning- Certificate of Completion- Comparative Equality And Anti-Discrimination Law - Law (Pre-Law)

San Antonio College of Medical And Dental Assistants
12.2021

LinkedIn Learning, Certificate of Completion-Scrum the Basics -

01.2021

Healthy Simulation, Certificate of Completion-Why Nursing Educators Will Continue Using -

01.2021

Council, Certificate of Completion - Inclusion, Diversity, and Equity in the Workplace -

01.2020

LinkedIn Learning, Certificate of Completion - Building Rapport with Customers -

01.2020

LinkedIn Learning, Certificate of Completion - Leveraging Body Language to Communicate for Female Professionals -

01.2020

LinkedIn Learning, Certificate of Completion - Delivering an Authentic Elevator Pitch -

01.2020

Bachelor of Science - Occupational Education, Human Services

Wayland Baptist University
Plainview, TX
01.2011

Surgical Technology

San Antonio College of Medical And Dental Asst.
11.1990

Skills

  • Excellent interpersonal skills
  • Coaching & Mentoring
  • Designs Standard Operating Procedures
  • Public speaking & Public Relations
  • Salesforce & Portfolio Management
  • Enrollment & Retention Director
  • Talent Development & Recruiting
  • Contracts Negotiation & MOU’s
  • Events Management & Social Media Marketing
  • Career & Employment Services
  • PowerBI & Data Analytics
  • Advisory Councils & Chambers of Commerce
  • B2B2C Sales Expertise
  • Reliable professional with problem-solving skills who takes the initiative and finds satisfaction through assisting others to succeed and grow
  • Negotiation - can negotiate and influence skillfully and professionally while supporting relationships
  • Adaptable to meet the needs of a wide range of situations; tackles obstacles appropriately; is
  • Comfortable with ambiguity
  • Student-focused - exhibit passion for improving the educational experiences of students by forming
  • Lasting partnerships with employers, community colleges, school districts, and the community
  • MS Office Suite, CRM-Salesforce, Dynamics 365, Zoom, Teams, GoToMeeting
  • Strategic Planning
  • Business Performance Management
  • Budget Administration
  • Budget Oversight
  • Reporting Oversight
  • Cross-Functional Team Leadership
  • Partnership Development
  • Market Analysis
  • Influencing and Negotiating
  • Reporting Management
  • Cross-Functional Collaboration
  • Sales Strategies and Planning
  • Documentation and Reporting
  • Cross-Functional Communication
  • Operations Planning

Affiliations

Habitat For Humanity, San Antonio, TX- Build homes alongside future homeowners, 2010 - present Child Advocates San Antonio - court-appointed volunteer advocate who provides constancy for abused, children and youth while advocating for services and permanent homes, 2020 - present Leukemia and Lymphoma Society, Team-in Training, completed a 1⁄2 marathon and raised $2.5k for those affected by Leukemia and Lymphoma, 2014 - 2017 Archdiocese of San Antonio - ACTS Missions, Facilitator/Liaison for 12 parishes, 2014 - 2017 ACTS HIV/AIDS Ministry, Board Member-Vice President, 2007 - 2014 Accolades GCU - Certificate of Recognition - Territory Expansion and Growth, 2016 - 2018 KW Heritage - Million Dollar Producer Award, 2013-2014 CASA- Certificate of Recognition- Child Advocate 2020-2023

Timeline

National Manager

West Coast University
08.2022 - Current

Senior Sales Manager

Sentinel U, Post University
12.2021 - 08.2022

Senior Manager

American Sentinel University, Post University
12.2018 - 12.2021

Sr. University Development Counselor

Grand Canyon University
03.2014 - 12.2018

Graduate Enrollment Advisor

Walden University
07.2011 - 03.2014

EdX Learning- Certificate of Completion- Comparative Equality And Anti-Discrimination Law - Law (Pre-Law)

San Antonio College of Medical And Dental Assistants

LinkedIn Learning, Certificate of Completion-Scrum the Basics -

Healthy Simulation, Certificate of Completion-Why Nursing Educators Will Continue Using -

Council, Certificate of Completion - Inclusion, Diversity, and Equity in the Workplace -

LinkedIn Learning, Certificate of Completion - Building Rapport with Customers -

LinkedIn Learning, Certificate of Completion - Leveraging Body Language to Communicate for Female Professionals -

LinkedIn Learning, Certificate of Completion - Delivering an Authentic Elevator Pitch -

Bachelor of Science - Occupational Education, Human Services

Wayland Baptist University

Surgical Technology

San Antonio College of Medical And Dental Asst.
KATHY V. GONZALEZ