Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kathy Wilcox

Trabuco Canyon,CA

Summary

Dynamic sales leader with a proven track record at EyeCloud Pro, excelling in business development and team building. Achieved a 45% increase in sales through strategic account management and compelling leadership. Adept at closing sales while fostering strong client relationships, driving brand awareness, and navigating complex managed care environments.

Overview

28
28
years of professional experience

Work History

Software Sales Executive

EyeCloud Pro (Fullsteam)
11.2020 - Current
  • Identified upselling opportunities within established accounts by understanding client goals and aligning additional product offerings accordingly.
  • Expanded market presence with targeted prospecting and lead generation activities.
  • Demonstrated product expertise, providing in-depth presentations and responding confidently to client inquiries.
  • Liaised closely with customer support teams, ensuring seamless handover of new clients post-sale completion.

Territory Sales Manager (Furlowed Due to Covid 19)

HOYA Vision Care
08.2016 - 05.2020
  • Year over year baseline average 35% with solid new accounts with month average sales of $5000+ each
  • Used networking opportunities to identify and create successful new and on-going business relationships with HOYA strategic doctor groups
  • Gathered and implemented relevant materials for bid processes and coordinated bidding and pricing approval
  • Coached accounts in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Regional Sales Manager

Eye Solutions
01.2015 - 07.2016
  • Created strategies to develop and expand existing ECP sales, which resulted with a 45% increase in monthly sales for region
  • Opened 35 new BluTech accounts in less than five months with commitment to provide a minimum of 20 parts per month patient base

Director of Sales and Marketing

7eye by Panoptx
08.2014 - 12.2014
  • Responsible for building an outside independent sales team with proven results
  • Created strategies to develop and expand existing customer sales; achieving 7% YOY sales
  • Created a robust website, complete with sales force portal, blogs, testimonials, technologies, and product information

District Sales Manager

Essilor
06.2008 - 05.2014
  • Managed a $100M sales portfolio with a revenue stream of $1.4M annually
  • Managed, mentored and motivated a district sales team of 9 sales consultants
  • Used district meetings, conference calls, and co-travels to develop sales consultants' capabilities and establish both sales goals/expectations and customer retention goals
  • Developed successful strategies to combat managed care in a highly challenging market
  • Led IHMS task team, as well as member of TKO and VisiOffice task teams
  • Partnered with lab distributors to achieve sales and lab performance targets for mutual goal success with shared customers
  • Ranked #7 as sales consultant in Brand organization while maintaining a mini-district of 2 sales consultants
  • Developed and implemented successful VisiOffice programs

Senior Business Development Manager

Carl Zeiss Vision
07.2003 - 06.2008
  • Opened 9 Zeiss-owned accounts in 9 months
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Increased territory by over 100% for Zeiss progressives, 250% for coatings, and 300% for AOEasy

Territory Sales Representative

Marchon Eyewear
09.2000 - 06.2003

Territory Sales Representative

Modo Eyewear
07.1999 - 09.2000

Territory Sales Representative

Neostyle Eyewear
07.1997 - 07.1999

Education

Bachelors of Science Biology

California State University - Fullerton
Fullerton, CA

Skills

  • Sales management
  • Compelling leadership skills
  • Team building expert
  • Analytical problem solver
  • Brand awareness development
  • Business development
  • Adept at closing sales
  • Managed care expert

Accomplishments

    Completed the certification program for the district sales manager designate through outstanding leadership

    Developed highly effective sales training strategies as sales manager of a 9-person team

    Spearheaded a remarkable "worst-to-first" transformation in district goals

    Power of One recipient award winner

    Sales skills include Carew International, Spin Selling, and Miller Heiman

    ABO certified and ABO Speaker since 2004

Timeline

Software Sales Executive

EyeCloud Pro (Fullsteam)
11.2020 - Current

Territory Sales Manager (Furlowed Due to Covid 19)

HOYA Vision Care
08.2016 - 05.2020

Regional Sales Manager

Eye Solutions
01.2015 - 07.2016

Director of Sales and Marketing

7eye by Panoptx
08.2014 - 12.2014

District Sales Manager

Essilor
06.2008 - 05.2014

Senior Business Development Manager

Carl Zeiss Vision
07.2003 - 06.2008

Territory Sales Representative

Marchon Eyewear
09.2000 - 06.2003

Territory Sales Representative

Modo Eyewear
07.1999 - 09.2000

Territory Sales Representative

Neostyle Eyewear
07.1997 - 07.1999

Bachelors of Science Biology

California State University - Fullerton
Kathy Wilcox