Summary
Skills
Work History
Education
Generic

Katia Mabon

Memphis,TN

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful with a talent in building teams and motivating personnel to new levels of performance.

Skills

  • Marketing campaign management
  • SEO Optimization
  • Brand Messaging
  • Market Analysis
  • Strategy Development
  • SEO Strategies
  • Campaign Development
  • Risk Management

Work History

Marketing Consultant

Iheartmedia, Clear Channel
Tupelo, MS
2023 - Current
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Conducted market research studies to identify target audiences, assess competitive landscape and determine pricing strategies.
  • Collaborated with creative teams to develop effective digital marketing campaigns across multiple channels.
  • Provided recommendations for improvement based on analysis of consumer behaviors and purchasing patterns.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

Sales and Marketing Coordinator

REEDS Jewelers Corporate Office
Tupelo, MS
2022 - 2023
  • Performed sales consultations and educated clients on products and services. Resulting in a 40% increase in sales.
  • Developed presentations for internal and external audiences regarding products and services.
  • Coordinated with the marketing team to ensure brand consistency in all campaigns.
  • Managed budgets associated with advertising campaigns or other projects.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Analyzed data from various sources such as customer feedback, usage metrics, A and B testing results to inform product decisions.
  • Participated in design reviews to ensure usability standards are being met throughout the product development cycle.

Brand Marketing Manager

Dillards Department Store
Memphis, TN
2020 - 2022
  • Developed and implemented brand marketing strategies for multiple product lines.
  • Coordinated with advertising, PR, digital, design and media teams to ensure successful execution of campaigns.
  • Worked closely with designers to create visual elements that aligned with the company's overall brand strategy.
  • Assisted in creating a consistent look and feel across all aspects of the organization's branding efforts.
  • Generated reports outlining key metrics associated with ongoing campaigns and projects.
  • Reviewed store displays on a regular basis to ensure proper presentation of merchandise according to company standards.
  • Organized engaging front-facing displays to capture customer interest and drive revenue growth.

Education

Some College (No Degree) -

University of Mississippi
University, MS

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