Katia Mabon

Memphis,TN

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful with a talent in building teams and motivating personnel to new levels of performance.

Skills

Marketing campaign management
SEO Optimization
Brand Messaging
Market Analysis

Strategy Development
SEO Strategies
Campaign Development
Risk Management

Work History

Marketing Consultant

Iheartmedia, Clear Channel

Tupelo, MS

2023 - Current

Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
Optimized web pages for higher search engine rankings using SEO techniques.
Conducted market research studies to identify target audiences, assess competitive landscape and determine pricing strategies.
Collaborated with creative teams to develop effective digital marketing campaigns across multiple channels.
Provided recommendations for improvement based on analysis of consumer behaviors and purchasing patterns.
Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

Sales and Marketing Coordinator

REEDS Jewelers Corporate Office

Tupelo, MS

2022 - 2023

Performed sales consultations and educated clients on products and services. Resulting in a 40% increase in sales.
Developed presentations for internal and external audiences regarding products and services.
Coordinated with the marketing team to ensure brand consistency in all campaigns.
Managed budgets associated with advertising campaigns or other projects.
Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Analyzed data from various sources such as customer feedback, usage metrics, A and B testing results to inform product decisions.
Participated in design reviews to ensure usability standards are being met throughout the product development cycle.

Brand Marketing Manager

Dillards Department Store

Memphis, TN

2020 - 2022

Developed and implemented brand marketing strategies for multiple product lines.
Coordinated with advertising, PR, digital, design and media teams to ensure successful execution of campaigns.
Worked closely with designers to create visual elements that aligned with the company's overall brand strategy.
Assisted in creating a consistent look and feel across all aspects of the organization's branding efforts.
Generated reports outlining key metrics associated with ongoing campaigns and projects.
Reviewed store displays on a regular basis to ensure proper presentation of merchandise according to company standards.
Organized engaging front-facing displays to capture customer interest and drive revenue growth.

Education

Some College (No Degree) -

University of Mississippi

University, MS