Katia Segal
Temecula,USA
Summary
With over 6 years of experience at Faherty Brand, a sustainable lifestyle clothing company, I am currently the Director of Global Partnerships, responsible for expanding the brand's presence and impact in various sectors, such as hospitality, golf, corporate, and international divisions. In this role, I leverage my skills in customer relationship management (CRM) and problem solving, as well as my lengthy experience in Leadership Foundations, to identify, negotiate, and execute strategic partnerships that align with the company's mission and values. Previously, I was the Director of Stores, overseeing the operations and performance of 60 retail locations across the US, and leading a team of over 400 store associates and managers. I am passionate about creating a positive and inclusive culture that fosters collaboration, innovation, and growth. High-performing Director with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients. Experienced Director of Retail with a proven track record delivering exceptional results. Skilled in strategic planning, team leadership, and driving revenue growth. Strong business acumen combined with expertise in retail operations.
Overview
12
12
years of professional experience
Work History
DIRECTOR GLOBAL PARTNERSHIPS
Faherty Brand
San Diego, USA
03.2023 - Current
- Facilitated strategy development and planned with cross-functional teams in order to achieve growth in hospitality, golf, corporate and international channels
- Enforced use of required processes and tools for partnership management
- Developed annual account objectives and formalized client communications for communication of goals and plans
- Joined business development meetings and supported market outreach plans to improve business development
- Leading team of 4 to cultivate relationships with internal groups and current and potential partner organizations.
DIRECTOR OF STORES
Faherty Brand
Temecula, California
04.2019 - 04.2023
- Responsible for the North American geography with annual revenue totaling $65M across 50 stores and customer service
- Directly lead all local geography functions including field leadership, visual merchandising, retail operations, HR, payroll, recruiting, legal, store design and project management, facilities and maintenance, allocation, PR and marketing, and customer service
- Member of our internal DEI committee which includes 5 individuals in various roles
- Enhanced commission and bonus structure driving a strong sales culture and increasing like-for-like store performance along with improving employee morale and retention
- Restructured in-store roles and field leadership providing role clarity and streamlining responsibilities
- Improved focus on selling vs non selling ultimately improving SPH and overall payroll spend
- Dramatically improved financial responsibility of geography directly increasing EBITDA and reducing overhead expenses
- Introduced monthly P&L calls between GM and finance, regional managers and finance, ultimately educating teams and improving controllable overhead such as operating expenses, and T&E
- Created Global Store Operations department and team identifying key gaps in how stores and corporate operate improving communication, workflow, store execution, compliance, streamlining standard operating procedures, and ultimately building consistency in how stores operate in every country
- Elevated physical look of stores raising the bar in maintenance while improving facilities team, process, vendors, and spend
- Direct partnership with Head of Global Store Design in selecting materials more suitable for a high traffic business, improving design into operational aspects of stores, influencing a new store design concept
- Improved communication and process within store development and project management teams ultimately helping new store build meet budget and timeline requirements
- Developed growth strategy identifying key markets, cities, and specific locations with CEO and Global Head of Real Estate
- Responsible for and launching new POS and clienteling technology rolling out across all countries in progress
- Partnered with CEO and CTO on re- imagining our customer experience, building our strategy and implementation needs to radically personalize our customer experience through every touch point
- Direct partnership with Merchandising team to develop future season collections, build out product strategies by location and store volume, identify Nordstrom selection for both concession and wholesale, while identifying key strategies and allocation needs to drive product performance.
REGIONAL DIRECTOR WEST
Faherty Brand
Temecula, California
01.2018 - 12.2019
- Provided guidance and direction to district managers in order to achieve sales goals.
- Supervised a team of 3 district managers responsible for over 40 retail stores.
- Conducted monthly performance reviews with district managers, setting measurable objectives for each store.
- Negotiated contracts with vendors to ensure competitive pricing for merchandise in all stores.
- Created programs to incentivize employees throughout the region, resulting in improved morale and productivity.
- Led regular training sessions on new products and services for regional staff members.
- Developed budgeting processes for the region that were within corporate guidelines while still meeting business needs.
- Monitored financial performance of individual stores and identified areas of improvement or potential risk.
- Collaborated with marketing department to develop promotional campaigns tailored to the local markets served by each store in the region.
FLAGSHIP GENERAL MANAGER
Henry Bendel
03.2017 - 04.2018
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
SALES MANAGER
Tesla
Newport Beach, CA
01.2013 - 03.2016
- Developed and implemented sales strategies to increase market share.
- Established relationships with key clients, while maintaining existing customer base.
- Created and presented monthly reports to management on sales performance.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Collaborated with marketing team to create promotional materials for target customers.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
MENTAL HEALTH COUNSELOR
ADVANCED HUMAN SERVICES, INC
New York, NY
01.2012 - 03.2014
Education
CASAC - CLINICAL PSYCHOLOGY
Brooklyn College of Mental Health
01.2003
Skills
- Business Planning
- Start-ups
- Operations Management
- Strategic Partnerships
- Team Management
- Team Leadership
- Customer Relationship Management (CRM)
- Marketing
- Multi-Unit
- Budget Control
- Project Management
- Business Development
- Contract Management
- Staff Management
- Logistics Management
- Project Coordination
- Staff Development
- Contract Negotiation
- Budget Management
- Strategic Planning
References
References available upon request.
Timeline
DIRECTOR GLOBAL PARTNERSHIPS
Faherty Brand
03.2023 - Current
DIRECTOR OF STORES
Faherty Brand
04.2019 - 04.2023
REGIONAL DIRECTOR WEST
Faherty Brand
01.2018 - 12.2019
FLAGSHIP GENERAL MANAGER
Henry Bendel
03.2017 - 04.2018
SALES MANAGER
Tesla
01.2013 - 03.2016
MENTAL HEALTH COUNSELOR
ADVANCED HUMAN SERVICES, INC
01.2012 - 03.2014
CASAC - CLINICAL PSYCHOLOGY
Brooklyn College of Mental Health
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