KATIE BINFIELD
Los Angeles,USA
Summary
Strategic & creative professional with 10+ years of experience orchestrating initiatives across luxury, fashion, beauty, wellness and financial sectors. Proven expertise in managing complex stakeholder relationships and delivering projects on a global scale. Notable achievements include producing diverse brand and media projects, managing strategic deliverables, and executing high-profile events across APAC and the US market. Combines attention to detail with creative vision, consistently elevating brand narratives while maintaining operational excellence. Demonstrated success in both independent consulting and in-house leadership roles, skillfully balancing creative integrity with business objectives. Particularly adept at navigating multi-channel dynamics and fostering relationships with industry leaders, brands, and creative partners worldwide.
Overview
11
11
years of professional experience
Work History
Digital Producer & Brand Consultant (Freelance)
BROC SHOT
Los Angeles, USA
10.2024 - Current
- Develop and execute content strategy through compelling storytelling and targeted campaign messaging.
- Lead full-scale production of content shoots (in Sydney and Los Angeles), collaborating with the Creative Director on the creative vision while managing budgets and timelines.
- Establish and maintain brand voice guidelines by delivering social and marketing copy, balancing industry authority with audience accessibility.
- Orchestrate UGC campaigns to build community engagement, and expand market presence.
- Develop wireframes, mockups, prototypes, and user flows as needed to communicate design ideas and track progress and developments.
- Research industry emerging trends to support product positioning direction.
Brand Marketing, PR & Events Associate
FARFETCH
Los Angeles, USA
12.2022 - 10.2024
- Executed comprehensive brand awareness strategies through integrated marketing campaigns for luxury fashion, and beauty verticals.
- Project management for influencer marketing initiatives and brand campaigns, including the Dolce & Gabbana x FARFETCH event at Miami Art Basel.
- Directed stakeholder management with agencies, production companies, and creative teams.
- Developed and maintained strategic partnerships with media outlets and industry influencers.
- Supported US market expansion through targeted brand-building initiatives.
- Managed cross-functional collaboration between leadership, marketing, brand partnerships, and finance teams.
- Coordinated high-profile, luxury brand activations and events with international stakeholders.
Senior Executive Assistant to Cassandra Grey & Production Coordinator
VIOLET GREY
Los Angeles, USA
10.2021 - 01.2024
- Supported the execution of VIOLET GREY campaign shoots alongside the Creative Director, providing art direction, prop styling, and comprehensive pre-production support.
- Led production and project management for Grey's industry expert content and media assets featured in VOGUE, Harper's BAZAAR, The Cut, FARFETCH, and COVETEUR.
- Coordinated with PR agencies to develop and execute media opportunities with leading industry publications.
- Managed complex stakeholder relationships with luxury brand partners, high-profile affiliates, and industry leaders.
- Led project management integration initiatives during the VIOLET GREY and FARFETCH acquisition.
- Orchestrated new brand partnership development with the VIOLET GREY LAB curation team.
- Directed multi-channel PR initiatives for Grey, including podcast appearances, and magazine features.
- Oversaw content creation and asset management for all brand communications for Grey.
Creative Producer & Brand Consultant (Freelance)
GENTIL
Los Angeles, USA & Sydney, Australia
10.2022 - 11.2022
- Spearheaded creative direction pre and post production for the brand launch campaign.
- Led end-to-end production management, including talent casting, location scouting, and on-set art direction, and coordination.
- Managed production budgets and vendor relationships throughout the project.
- Directed stakeholder management with brands, agencies, and creative freelancers to ensure the delivery of a cohesive brand aesthetic and message.
Executive Assistant to COO & CCO
BEAUTYCOUNTER
Los Angeles, USA
12.2019 - 09.2021
- Orchestrated executive communications strategy and presentations for the leadership team.
- Directed cross-functional project management initiatives impacting multiple business units.
- Designed and executed leadership off-sites and strategic planning sessions.
- Managed complex international scheduling and travel logistics across global markets.
- Developed streamlined systems for executive office operations and communications.
Members Manager & Executive Assistant to Founder
INFLECTION CAPITAL
Los Angeles, USA
09.2018 - 11.2019
- Directed comprehensive operations for an ultra-high-net-worth private investment office and an exclusive members' club.
- Conceptualized and executed sophisticated events and experiences for a distinguished member base.
- Designed and implemented operational systems that elevated service standards and organizational efficiency.
- Led and developed a high-performing team while managing relationships with high-profile clientele.
- Orchestrated complex executive engagements and global travel logistics for C-suite leadership.
- Established new operational protocols that enhanced member experience and business performance.
Strategic Assistant to CEO, Asia-Pacific
Zurich Insurance Group
Hong Kong, China
01.2015 - 11.2018
- Promoted and relocated from Sydney to the Hong Kong APAC Headquarters, supporting the CEO's regional expansion of responsibilities.
- Spearheaded strategic initiatives across the APAC region, driving alignment between leadership vision and business objectives.
- Supported the implementation of cross-functional projects across 15+ Asia-Pacific markets.
- Developed and led a team of direct reports while fostering relationships with C-suite stakeholders, key business partners, and external consultants.
- Crafted and executed strategy presentations and strategic communications for executive leadership.
- Conceptualized and executed large-scale international leadership summits for over 400 APAC executives.
- Orchestrated APAC leadership team off-sites, and strategic planning workshops.
- Architected and implemented executive communication frameworks to enhance organizational effectiveness.
- Managed critical stakeholder relationships throughout the Asia-Pacific region.
- Participated in extensive international travel across APAC markets with the CEO.
- Facilitated communication between global headquarters and regional offices.
Executive Assistant to CEO, Australia
Zurich Insurance Group
Sydney, Australia
01.2014 - 01.2015
- Managed comprehensive executive office operations across the Australian market.
- Coordinated complex travel arrangements, accompanying the CEO to domestic meetings.
- Created executive communications, including briefings and speaking notes.
- Led the preparation, execution, and follow-up for all executive meetings and off-site meetings.
- Developed and maintained stakeholder relationships across business units.
- Produced high-impact presentations and reports for the leadership team.
- Prepared and collated Board meeting papers for the CEO.
Education
Bachelor of Business Administration -
Skills
- Creative Production
- Content Strategy and Development
- Brand Identity and Storytelling
- Digital Asset Management
- Project Budget Management
- Project Management
- Stakeholder Management
- Timeline Development and Tracking
- Cross-functional Collaboration
- Strategy & Process Implementation
- Event Ideation and Execution
- Copywriting
Affiliations
Brand Strategy & Storytelling
Global Media & Communications
Arts & Cultural Direction
Contemporary Design
Cinema, Music & Literature
Holistic Wellness
References
References available upon request.
Timeline
Digital Producer & Brand Consultant (Freelance)
BROC SHOT
10.2024 - Current
Brand Marketing, PR & Events Associate
FARFETCH
12.2022 - 10.2024
Creative Producer & Brand Consultant (Freelance)
GENTIL
10.2022 - 11.2022
Senior Executive Assistant to Cassandra Grey & Production Coordinator
VIOLET GREY
10.2021 - 01.2024
Executive Assistant to COO & CCO
BEAUTYCOUNTER
12.2019 - 09.2021
Members Manager & Executive Assistant to Founder
INFLECTION CAPITAL
09.2018 - 11.2019
Strategic Assistant to CEO, Asia-Pacific
Zurich Insurance Group
01.2015 - 11.2018
Executive Assistant to CEO, Australia
Zurich Insurance Group
01.2014 - 01.2015
Bachelor of Business Administration -
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