Summary
Overview
Work History
Education
Certification
Timeline
Generic

Katie Bishop

Arlington,VA

Summary

Results-oriented Communications Professional with over a decade of diverse experience in developing and implementing effective communication strategies. Proven track record of crafting compelling narratives, and adept at distilling complex information into clear, accessible content that resonates with target audiences. Demonstrated success in both traditional and digital communication channels.

Within all roles, played a key role in enhancing organizational visibility and reputation through strategic messaging. Skilled at managing public perception during sensitive situations and possesses a comprehensive understanding of the evolving communication landscape, staying ahead of industry trends to adapt and optimize communication approaches.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Manager

City Of Alexandria, Virginia
12.2022 - Current
  • Created monthly marketing report that highlights monthly project achievements and additions, KPIs/measures for marketing collateral, and any adjustments to current marketing tactics based on results.
  • Collaborated with department leadership on talking points for various projects that were used to inform city council and prepare for any press or public inquiries. Projects include but are not limited to park construction adjustments, new department initiatives, community impacts on services, and emergencies related to public threats or weather.
  • Evaluate website content seasonally based on page visits and departmental needs. This includes creating written plans for webpage creation and reviewing for accuracy before publishing.
  • Assists in the creation and editing of monthly reports presented to the City Council highlighting department-wide initiatives and projects.
  • Oversees the creation of a 48-page department program brochure and 8-page seasonal program newsletter, which includes re-writing and developing content for publication, proofreading through to the creation of the final product.
  • Compiled information for a3-year Marketing and Communications plan report, which includes researching demographic information, service and financial trends, SWOT Analysis, target audiences, and city and department-wide information.
  • Collected survey responses and focus group discussions to create an Employee Value Proposition and Employee Brand for the entire department.
  • Created and disseminated quarterly surveys to program participants and analyzed the data to improve our program offerings and amenities as a department.
  • Working to translate a variety of our documents including registration forms, programs, eNewsletters, and printed forms to four different languages to assist in reaching more residents of Alexandria.
  • Reviewed department SOP's yearly updates based on internal and external changes and collaborated with the leadership team to ensure all corrections were reflected.
  • Rewrite program descriptions to properly reflect internal offerings in the program guide.
  • Collaborate with the Director to ensure department-wide reports are clear, succinct, and readable to internal employees and to City leadership.
  • Evaluate website content seasonally based on page visits and departmental needs. This includes creating written plans for webpage creation and reviewing for accuracy before publishing.
  • Edits written and digital Council Meeting presentation materials for the leadership team on citywide projects and initiatives.
  • Write and edit internal memoranda for marketing team needs and projects for the City Manager's office and other various administrative departments.
  • Evaluate press inquiries and assist leadership with quotes, talking points, and article creation based on those inquiries.
  • Streamlined the marketing project request process within the department which resulted in a decrease in project turnaround times from 14 to 5 days, on average.
  • Integrated brainstorming sessions into department marketing planning to enable the team to envision all possible alternatives and problems before developing final project plans.
  • Collaborate with a variety of citywide departments on projects to ensure all stakeholders are included in public-facing promotions.
  • Deliver a monthly report to leadership that focuses on goal status, project progress, marketing plan adjustments, and new initiatives.
  • Consulted with city departments on talking points and best approaches for communicating sensitive information to the public.
  • Evaluated current communication approach to public notification about projects and proposed new guidelines that required teams to consult with marketing before finalizing the planning of projects. This resulted in a quicker notification timeline to the public about upcoming projects and improved the public's sentiment about our department.
  • Serves as the liaison between the Recreation, Parks, and Cultural Activities team and the Citywide Communications office, which includes sharing messaging, encouraging collaboration on projects, and building more positive relationships between the two areas.
  • Works with the entire city to share resources and make connections that are mutually beneficial to our stakeholders and that serve the community more holistically.

Marketing Communications Specialist

City Of Largo
10.2018 - 11.2022
  • Produced a quarterly report to senior leadership on marketing goals, which included digital and print marketing efforts. Established new goals for the upcoming quarter based on results.
  • Responsible for crafting, executing, and editing all website content before it was put out to the public.
  • Wrote a monthly newsletter for external customers of our recreation department, which included the copy-editing of all text.
  • Responsible for copy-editing and compiling the department's 30-page program guide every quarter.
  • Created informative content for the public about the services we offered on social media, in print, on our website, and through email. This included research done independently and in collaboration with department stakeholders.
  • Assisted in compiling and analyzing data for City Commission presentations and providing PowerPoint, talking points, and written documents for City leadership presentations.
  • Trained a variety of department stakeholders on internal marketing tools which included setting up a synthesized presentation that was easy to understand and being the point of contact for any technical troubleshooting.
  • Directed all communications efforts throughout the department which included consulting with stakeholders on priorities and establishing the best approach to the promotion of programs, projects, and initiatives.
  • Collaborated with 12 city departments on emergency communications efforts during weather emergencies. This included attending hourly status reports from emergency responders, collecting information important to the public, and crafting messaging for digital and print messaging.
  • Analyzed data weekly to ensure our project goals were being met and to adjust our approach to marketing efforts if needed.
  • Developed and maintained relationships with local media to increase the public's participation in our programs and citywide events.
  • Studied market trends and market reactions to promotional activities to propose strategic adjustments.

Multimedia Specialist

City Of Safety Harbor
09.2011 - 10.2018
  • Established the City's social media presence and social media plan document, which was re-created yearly.
  • Managed the redesign and maintenance of the City's website in collaboration with the Communications Manager.
  • Responsible for the City's brochure advertisers which included establishing new clients, maintaining current clients, and creating collateral for partners.
  • Wrote a variety of articles for the City's bi-monthly newsletter, which went to all residents in the city in a digital and printed format.
  • Created the department's 40-page program catalog, which included copy-editing all text, graphics, and vendor communications to produce the final product.
  • Conducted thorough research to better understand target audiences, creating more impactful multimedia content.
  • Presented a detailed background of the department to Citizens' Academy participants which included synthesizing information about what we do into a more understandable format.
  • Worked to establish a process for internal communications that improved the timeliness of information getting out to employees.
  • Collaborated with cross-functional teams to create visually appealing and effective multimedia content tailored to specific audiences.

Education

Bachelor of Arts - Communications And Media Studies

University of South Florida
Tampa, FL
08.2015

Associate of Science - Digital Video Production

St Petersburg College
Seminole
08.2011

Certification

  • Certified Digital Marketing Professional, Digital Marketing Institute
  • Diversity, Equity, and Inclusion in the Workplace Certificate, University of South Florida

Timeline

Marketing Manager

City Of Alexandria, Virginia
12.2022 - Current

Marketing Communications Specialist

City Of Largo
10.2018 - 11.2022

Multimedia Specialist

City Of Safety Harbor
09.2011 - 10.2018

Bachelor of Arts - Communications And Media Studies

University of South Florida

Associate of Science - Digital Video Production

St Petersburg College

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Katie Bishop