Katie Bradley
Summary
Dynamic Marketing Professional with over 7 years of expertise in content strategy and digital marketing, specializing in cross-functional campaign execution. Demonstrates a strong track record of enhancing customer engagement through the management of multi-channel content lifecycles and the optimization of digital experiences. Skilled in branding strategies and market penetration, consistently delivering measurable results by crafting compelling messaging and leveraging promotional opportunities. Aiming to leverage these skills to drive innovative marketing initiatives that amplify brand visibility and consumer connection.
Overview
7
7
years of professional experience
Work History
Communications and Marketing Specialist
Utah System of Higher Education
01.2022 - Current
- Supported a $5M, 3-year statewide marketing campaign ('College is Utah') targeting adult learners; collaborated with contractors, internal teams, and media agencies to drive campaign visibility and engagement
- Contributed to the development and optimization of landing pages through A/B testing and Google Analytics, helping improve conversion performance and generate 3,000+ campaign-driven responses
- Supported multi-channel lead generation efforts, including directing traffic to email newsletters and call center agents; campaign emails achieved 38% open rates and 1% CTRs
- Created and distributed digital newsletters for legislative audiences featuring USHE achievements and public news; consistently achieved 60%+ open rates and 13-15% click-through rates
- Report to Director of Communications and contribute to regular reviews of campaign performance, outreach strategy, and digital presence
- Trained new hires on CMS tools, brand guidelines, and project management systems (Asana)
Assistant General Manager & Marketing Director
Virtue Feed & Grain, LLC
Alexandria
09.2018 - 11.2021
- Oversaw digital and print marketing efforts for a $9M hospitality business, driving traffic and sales through SEO, email, and social campaigns
- Grew Instagram engagement by 290%, increased email open rate from 6% to 27%, and crafted all content for newsletters, ads, and social channels
- Implemented Google Analytics to inform SEO and digital ad strategy, including COVID-era pivots to online ordering and takeout
- Launched online ordering capabilities which continue to generate $6,000+ in weekly sales
- Directed promotional campaigns, wrote and designed marketing assets, and led a team of 20-30 staff daily
Business Development Manager
Wilmington Water Tours
Wilmington
07.2018 - 09.2018
- Optimized operational processes to improve efficiency and effectiveness in business development activities.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Education
Bachelor of Science - Business Administration
University of North Carolina At Greensboro
Greensboro, NC05.2018
Skills
- Teamwork and collaboration
- Detail-oriented
- Digital newsletter campaigns
- Content strategy
- Competitive research
- Marketing strategies
- Content creation
- Influencer outreach
- Multicultural marketing
- Website management
- Graphic design proficiency
- Pricing strategy
- Social media strategy
- Digital marketing
- A/B Testing
- Lead generation
- Google Analytics
- Social media
- WordPress development
- Canva, Photoshop, Asana
- Cross-functional collaboration
- Copywriting, editing, and UX writing
- Fact-checking
- Team training
Skills And Tools
Email Campaigns, Content Strategy, Landing Pages, A/B Testing, Lead Generation, SEO, Google Analytics, Social Media, WordPress, Canva, Photoshop, Asana, Team Training, Cross-Functional Collaboration, Copywriting, Editing, UX Writing, Stakeholder Management
Affiliations
SuperHost and Short-Term Rental Manager | Sept 2021 – Present, Airbnb, Inc. – Remote
- Launched and managed a profitable short-term rental business, overseeing end-to-end guest experience, pricing strategy, and marketing across platforms.
- Maintained 4.9+ star rating over 100+ stays through exceptional customer service and operational efficiency.
- Designed automated guest communication system and cleaning workflows, reducing manual work by 60%.
- Conducted competitive market analysis to optimize nightly rates and maximize occupancy, increasing revenue by 19% YoY.
References
References available upon request.
Timeline
Communications and Marketing Specialist
Utah System of Higher Education
01.2022 - Current
Assistant General Manager & Marketing Director
Virtue Feed & Grain, LLC
09.2018 - 11.2021
Business Development Manager
Wilmington Water Tours
07.2018 - 09.2018
Bachelor of Science - Business Administration
University of North Carolina At Greensboro
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