KATIE CALHOUN
Sales Leader
Brooklyn,NY
Summary
INTERNATIONAL SALES LEADER/STRATEGIC PARTNERSHIPS/GENERATIVE AI/CONTENT STRATEGY Results-driven professional experienced in Sales, Marketing and Generative AI content strategies. Dedicated to offering transformative and revitalizing support for fast-changing requirements. Offers strengths in strategic positioning, relationship building, and team optimization.
Overview
25
25
years of professional experience
Work History
Independent Consultant
01.2024
- Drawing on my deep experience and market insights to advise organizations on Sales, Marketing and Generative AI strategies, including: Implementing Gen AI in marketing and content, Go-to-Market strategies, Accelerating Enterprise sales, Team management and resource allocation, Amplifying points of differentiation, Building value propositions
VICE PRESIDENT, SALES AND REGIONAL MARKETING for the Americas
Getty Images
01.2006 - 01.2023
- Led 100+ person Strategic Accounts team between 7 regional offices in North and South America, managed 2,500+ key customer groups across all industry verticals
- Cultivated strong relationships with key stakeholders, including customers, contributors, regulators, and marketplace leaders to promote collaboration and long-term success.
- Reported directly to the Chief Executive Officer and served on Global Leadership Team
- Played critical role in company’s successful IPO in July 2022
- Delivered 33% of the company’s annual sales and delivered consistent YOY increases in revenue
- Established scalable and repeatable sales process, using data to refine value propositions and leading with recurring bundled solutions
- Consistently delivered $15M+ in incremental revenue and a steady increase in average order values through net-new logos and Getty’s existing enterprise accounts
- Developed GTM strategy for Generative AI content, executed an Alpha partnership program in collaboration with Nvidia and key clients
- Used customer insights to create strategic plans across all major customer segments working closely with internal partners to establish cross-functional alignment
- Member of Presented regularly to Global Leadership Team and Board of Directors to gain executive support
- Worked directly to execute deals on prominent brands such as Penske Media Corporation, Hearst Communications, Omnicom, Unilever, Bloomberg, Marriott, Citigroup, Conde Nast, McGraw-Hill, The Met Gala, and many more
- Maintained consistent track record of year-on-year growth for 9-figure revenue and led team to establish Getty Images as the clear leader in licensing news, sport, and entertainment coverage and commercial creative content
- Collaborated closely with editorial, archival, and creative teams on content creation and event coverage, creating successful content packages and producing custom pitches for clients
- Managed through economic downturns and challenged industries, with value propositions that highlight cost efficiencies and effective consolidation
- Positively impacted the company’s culture by developing internal DEI terminology, mentoring in several global programs across the organization and serving as executive sponsor of the company’s LGBTQIA+ Employee Resource Group
- Earned annual individual “Leadership Principle Award” for outstanding collaboration and contributions.
Global Vice President, Entertainment and Assignment Sales
Getty Images
01.2018 - 01.2019
- Established global positioning and GTM strategy for expanded content creation services, with a focus on social media assets
- Presented to global internal teams and clients to build investment in the strategy and generate significant business investment
- Led industry-leading Entertainment Assignments team to highest revenue growth for event coverage and global content distribution.
Vice President, North American Enterprise Sales
Getty Images
01.2013 - 01.2018
- Expanded responsibility, taking on responsibility for all Corporate and Agency enterprise accounts across North America, in addition to NA enterprise Media accounts
- Applied proven approaches to lock in revenue and market share through large, committed agreements.
SENIOR DIRECTOR, NORTH AMERICAN MEDIA SALES
Getty Images
01.2010 - 01.2013
- Managed 35-person team and sales for all major media brands, substantially increased market share, and established Getty Images as the clear leader for licensed content in the editorial segment in North America
- Applied customer-need insights to set precedent for scalable, customizable Premium Access subscription product that delivered substantial cost savings and efficiencies to users
- This subscription model continues to deliver hundreds of millions of dollars of revenue annually.
DIRECTOR, NORTH AMERICAN MEDIA SALES
Getty Images
01.2007 - 01.2010
SENIOR MANAGER, EASTERN REGION MEDIA SALES
Getty Images
01.2006 - 01.2007
SENIOR SALES DIRECTOR, CUSTOM SOLUTIONS DIVISION
SmartMoney (Dow Jones/Hearst joint venture)
01.2004 - 01.2006
- Led sales for select strategic accounts in content marketing and personalized communications, generating an 8-figure annual revenue for custom communications division, a joint venture between Dow Jones and Hearst Communications
- Grew leading account from $100k to $13M annual revenue
- Established first major account outside financial services niche with $MM, multiyear deal
- Worked closely with design and editorial teams on custom content strategies for each client.
SALES DIRECTOR, CUSTOM SOLUTIONS DIVISION
SmartMoney (Dow Jones/Hearst joint venture)
01.2000 - 01.2004
GENERAL MANAGER, AMERICAN HERITAGE DIVISION
Forbes Media, LLC
01.1990 - 01.2000
- Led editorial development for content marketing and custom content programs for Forbes and American Heritage, managed end-to-end custom programs
- Reported directly to COO Tim Forbes, responsible for division P/L and operations, including business and editorial development, consumer marketing, and new media development for this history division
- Diversified content output through partnerships with documentarians, textbooks, commercial producers
- Edited quarterly business case studies magazine
- Also served as photo editor
- Served as editor for Forbes Greatest Business Stories of All Time, (John Wiley, 1997), which sold more than 100k copies worldwide and was translated into 14 different languages
- At the same time, freelance writer and regular contributor to such publications as American Photo, Photo District News, New York Press, Gallery book publishers and more.
Education
Bachelor of Fine Arts -
Cornell University
Ithaca, NYBrand Strategy Sprint, Fall 2021 -
Section4 Business Education Certificate Program
Data and Analytics, Spring 2022 -
Section4 Business Education Certificate Program
Skills
- Sales Leadership
- Go-to-market Strategies
- Enterprise Growth
- Team Development
- Business Analysis
- Delivering Results
Timeline
Independent Consultant
01.2024
Global Vice President, Entertainment and Assignment Sales
Getty Images
01.2018 - 01.2019
Vice President, North American Enterprise Sales
Getty Images
01.2013 - 01.2018
SENIOR DIRECTOR, NORTH AMERICAN MEDIA SALES
Getty Images
01.2010 - 01.2013
DIRECTOR, NORTH AMERICAN MEDIA SALES
Getty Images
01.2007 - 01.2010
VICE PRESIDENT, SALES AND REGIONAL MARKETING for the Americas
Getty Images
01.2006 - 01.2023
SENIOR MANAGER, EASTERN REGION MEDIA SALES
Getty Images
01.2006 - 01.2007
SENIOR SALES DIRECTOR, CUSTOM SOLUTIONS DIVISION
SmartMoney (Dow Jones/Hearst joint venture)
01.2004 - 01.2006
SALES DIRECTOR, CUSTOM SOLUTIONS DIVISION
SmartMoney (Dow Jones/Hearst joint venture)
01.2000 - 01.2004
GENERAL MANAGER, AMERICAN HERITAGE DIVISION
Forbes Media, LLC
01.1990 - 01.2000
Bachelor of Fine Arts -
Cornell University
Brand Strategy Sprint, Fall 2021 -
Section4 Business Education Certificate Program
Data and Analytics, Spring 2022 -
Section4 Business Education Certificate Program
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