Katie Claxton

Led shopper experience strategy across omni-channel retail, boosting digital penetration and sales for Clorox brands.

• Managed agency relationships to ensure alignment and execution excellence with multiple retail partners.
• Drove cross-functional collaboration among brand, sales, and media teams to create impactful retail media campaigns.
• Championed integration of digital and in-store strategies to enhance shopper engagement and accelerate conversions.

• Developed & executed sales strategies to promote social content, driving revenue growth & expanding the client base- 2.25M in yr 1
• Engaged with marketing & creative teams to align sales efforts with content strategies.
• Managed sales pipeline using CRM tools to track leads, build client relationships, & close deals.
• Researched digital content, social media, & influencer marketing trends to maintain competitive offerings.

• Developed & launched the shopper marketing vertical, establishing the team's structure & processes while overseeing the department's growth.
• Led the development & execution of new proposals & campaigns, aligning with client objectives.
• Analyzed campaign performance to drive improvements & optimizations; driving 20% sales lift for key client over holiday season YOY
• Managed quarterly business planning & mid-year reviews to ensure growth & alignment.

• Developed & executed tailored omni-channel strategies for Walmart, boosting brand visibility & sales in-store and online; Developed 18 shopper marketing activations in my first year, collaborating with sales, multiple vendors, and the customer.
• These efforts contributed to a 20% increase in overall sales.
• Analyzed campaign performance & provided insights to improve future marketing efforts.
• Presented updates & strategic recommendations to senior leadership for long-term planning.

• Led omni-marketing development & execution for Walmart, managing program budgets ranging from $150K to $1.8M.
• Streamlined communication between agency, sales, & brand teams to ensure seamless execution of marketing initiatives.
• Leading program tracking, timelines, budget management, & post-promotion analysis.
• Monitored and optimized marketing campaigns using analytics tools, making data-driven adjustments to maximize performance.

• Coordinated retail partners & internal teams to develop accurate sales forecasts & replenishment plans, reducing out-of-stock & ensuring product availability.
• Analyzed sales data, market trends, & promotions to refine forecasts & address overstock and out-of-stock risks.
• Evaluated tools like SAP, JDA, Retail Link, & GRS to track inventory, sales, & replenishment activities.

• Tracked key supply chain metrics like MABD, full pallet %, & weeks of supply to improve performance.
• Coordinated with internal teams to manage changes in the flow of goods.
• Reviewed SAP to analyze market trends & customer demand for accurate inventory forecast.