Katie Combs

• Produce brand’s media kit; develop a contact list with 50+ local, regional, and national outlets, magazines, and journalists
• Monitor coverage of brand in the media, including competitor coverage
• Assist team to craft stories to pitch to media contacts regarding brand mission, upcoming events and offerings
• Maintain brand website through WordPress, edit and update copywriting for brand owned media

• Collaborated with the Social and Community team to develop comprehensive PR and social media strategy activations for clients
• Managed community relations and activities on five social media platforms to increase engagement with consumers
• Utilized Sprinklr to schedule and manage an average of five posts a week on all five social media platforms

• Drafted and sent PR pitches to media contacts found through MuckRack; developed content calendars and planned writing for client social platforms managed through Sprinklr
• Worked closely with the intern class to complete a campaign from start to finish; participated in client-facing meetings
• Created an extensive rebranding project for the internship program and assisted with PR, copywriting, and art direction
• Carried out detailed competitive audits, audience analysis, and social strategy research and compiled reports for clients

• Designed and produced printed publications including bulletins, advertisements, brochures, flyers, signage, and other publications to assist church committees

• Coordinated information and publications calendar to ensure information reached the church membership and the public in an efficient and timely manner

• Conceptualized, built, and distributed weekly e-newsletter in Constant Contact, and maintained the organization’s website through WordPress