KATIE CROUCHER
Overland Park
Summary
Dynamic leader with a proven track record in driving business growth and optimizing insurance and risk management strategies. Youngest recipient of Ingram's 40 Under 40 Award, highlighting significant contributions to the Kansas City business community. Over a decade of diverse experience in building high-performing sales teams and managing complex private equity transitions. Currently serving as a Producer and consultant at Lockton Companies, delivering strategic insights that enhance organizational performance.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Producer
Lockton Companies
Kansas City
05.2023 - Current
- Serve as a licensed producer in both Health & Benefits and Property & Casualty, advising clients on holistic risk strategies with a strong emphasis on employee benefits design, compliance, and cost containment.
- Partner directly with HR leaders, Total Rewards directors, and finance stakeholders to evaluate and optimize benefit programs that support talent acquisition, retention, and employee engagement.
- Guide employers through benchmarking, funding analysis, and long-term benefits planning aligned with organizational goals and workforce needs.
- Collaborate with internal actuarial, claims, and compliance teams to deliver customized benefits consulting solutions.
- Actively contribute to cross-functional initiatives supporting DEI, workplace culture, and leadership development within client organizations.
- Leverage data and industry insight to support decision-making and present strategic recommendations to C-suite and HR leadership.
VP of Business Development
EFreight Group LLC
Overland Park
10.2022 - 10.2023
- Played a founding leadership role in launching a transportation/logistics startup, leading the company from concept through initial go-to-market success.
- Built and scaled the business development function from scratch, including the recruitment and onboarding of a full sales and safety team.
- Designed operational frameworks and sales infrastructure to support long-term growth and compliance across transportation markets.
- Developed early-stage partnerships, sales strategy, and client acquisition roadmap that laid the foundation for the company's continued success.
- Supported early-stage fundraising, branding, and investor relations while balancing short-term growth with long-term sustainability.
- Transitioned out of the company to pursue an opportunity in the insurance industry, leaving behind a thriving, rebranded organization built on initial vision and structure.
Director of Sales
Team DriveAway, Inc.
Olathe
07.2015 - 04.2023
- Spearheaded company-wide sales strategy while leading and mentoring a cross-functional team during a period of rapid growth and three successful private equity transitions.
- Recruited, trained, and developed a high-performing sales team that grew revenue to $40M+ annually and broke multiple company performance records.
- Acted as a strategic partner to executive leadership and HR in building scalable organizational structures, implementing onboarding processes, and fostering a culture of accountability and development.
- Supported organizational design efforts during PE transitions, contributing to due diligence, integration, and workforce alignment.
- Championed employee engagement initiatives by modeling values-driven leadership, investing in professional development, and creating a collaborative, inclusive team environment.
- Built and maintained key enterprise relationships across national dealer networks, fleet operators, and logistics providers, consistently delivering customer-specific solutions and expanding the company's industry footprint.
Sales Account Manager
J&J DriveAway, Inc.
Overland Park
07.2011 - 04.2015
- Played a key role in building out the company's first outbound sales strategy, helping to define customer segmentation and growth targets.
- Operated with significant autonomy, leading initiatives to improve team structure, sales process consistency, and CRM utilization.
- Collaborated closely with peers and leadership to create repeatable frameworks for customer outreach and retention.
Outbound Sales Rep & Personal Banker
Peoples Bank
Stilwell
05.2010 - 04.2011
- Developed strong foundational skills in customer relationship management, financial education, and team-based service delivery.
- Demonstrated early aptitude for leadership and structure-building by taking initiative in outbound campaign development and client follow-up processes.
Education
Communications -
Longview Community College
Lee's Summit, MO01.2010
Communications -
Kansas State University
01.2008
Skills
- Sales Leadership & Team Development
- Overall Sales Strategy
- Sales Coaching & Performance Management
- Compensation & Incentive Design
- Pipeline Management & KPI Reporting
- Key Account Growth
- Revenue Optimization & Pricing Strategy
- Sales Process Improvement & Funnel Optimization
- Talent Acquisition, Onboarding & Retention
- M&A Integration & Post-Acquisition Commercial Strategy
Certification
- Licensed Insurance Producer - Property & Casualty and Health & Benefits, State of Kansas, 2022
- Commercial Lines Coverage Specialist, CLCS, The Hartford School of Insurance, 2022
- Group Benefits Associate, GLB, International Foundation of Employee Benefit Plans, IFEBP, 2022
Awards
40 Under 40, Ingram's, 2019, Recognized as the youngest recipient in history of Ingram's 40 Under 40 Award, celebrating accomplished business and community leaders in the Kansas City area.
Timeline
Producer
Lockton Companies
05.2023 - Current
VP of Business Development
EFreight Group LLC
10.2022 - 10.2023
Director of Sales
Team DriveAway, Inc.
07.2015 - 04.2023
Sales Account Manager
J&J DriveAway, Inc.
07.2011 - 04.2015
Outbound Sales Rep & Personal Banker
Peoples Bank
05.2010 - 04.2011
Communications -
Longview Community College
Communications -
Kansas State University