Summary
Overview
Work History
Education
Skills
Project Highlights
Timeline
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Katie Fehlberg

Summary

Innovative and results-driven digital content creator with extensive experience in developing impactful digital and print collateral for various audiences. Skilled in event planning and management, including vendor management, logistics, and exhibition design. Dedicated to creating engaging user experiences that drive customer satisfaction, and business growth.

Overview

14
14
years of professional experience

Work History

Ceramic Studio Assistant

Ingrid Lilligren Ceramics
Ames
05.2013 - 08.2025
  • Privately contracted to produce ceramic tiles for a commissioned art installation.
  • Collaborated with multiple parties to confirm that time-sensitive tasks were completed effectively.
  • Maintained a clean, safe studio environment.
  • Streamlined production process to increase the quantity of tiles that are produced per hour.
  • Cataloged quantities of tiles in various production phases to generate estimations of the date of completion.

Marketing Communications Specialist

ACP, Inc.
Cedar Rapids
10.2015 - 02.2024
  • Company Overview: An Ali Group Company
  • Created and maintained an extensive library of marketing collateral for global markets, including sell sheets, brochures, and user guides.
  • Maintain vendor relationships with exhibit firms, printers, promotional item vendors, website hosts, translators, photographers, and videographers.
  • Collaborated with multiple internal and external stakeholders to produce all product literature, resulting in improved clarity and understanding for customers.
  • Implemented web design and SEO strategies that boosted website visits, enhanced online presence, and decreased customer service call volume for common issues.
  • Maintained the content management system and federated access for a team of global sales representatives.
  • Worked closely with the engineering, sales, service, and manufacturing departments to disseminate product updates to a global audience.
  • Developed a homegrown solution for notifying customers of product firmware and software updates, resulting in fewer service calls.
  • Created and managed individualized strategies to engage target demographics.
  • Collaborated with sales team on joint promotions and initiatives to increase brand visibility.
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
  • Analyzed customer feedback to optimize product offerings and promotional strategies.
  • Utilized website and platform to share key updates.
  • Organized trade shows by coordinating logistics with vendors and suppliers.
  • Created content for website, email newsletters, press releases, advertisements, brochures, and other digital media.
  • Coordinated photography sessions for product launches or special occasions.

Design Store Lead Associate

Iowa State University Bookstore
Ames
01.2012 - 12.2014
  • Opened and operated the auxiliary store daily.
  • Assisted customers.
  • Managed store inventory. Reconciled differences between inventory on hand and on record.
  • Trained new employees.
  • Delegated tasks to team members.
  • Implemented paperless cycle counts, which increased accuracy and minimized operational costs.
  • Actively engaged with targeted customers to forecast consumer trends, which generated higher profitability.

Education

BACHELOR OF ARTS - ART AND DESIGN

Iowa State University
Ames, IA

Skills

  • Adobe CC (InDesign, Illustrator, After Effects, Photoshop, Premiere Pro, Acrobat Pro, Bridge)
  • Microsoft Office Suite
  • Windows and macOS
  • Content creation
  • Digital marketing
  • Website management
  • WordPress
  • Wagtail
  • HTML
  • CSS, Sass, SCSS
  • Cross-browser support
  • Responsive web design
  • Search engine optimization
  • Event planning
  • Trade show coordination
  • Project management
  • Vendor management
  • Technical writing
  • Process documentation
  • Video production
  • Attention to detail
  • Creative problem-solving
  • Critical thinking
  • Empathy
  • Humor

Project Highlights

Factory Tour Video Series

  • Successfully executed a comprehensive factory tour video series, overcoming significant technological and safety limitations.
  • Identified and resolved potential technical issues, such as troubleshooting network limitations, and utilizing a gimbal for smoother footage.

Hopper Service Video Series

  • Led a high-profile, co-branded initiative with Burger King, producing video and marketing collateral for global franchise distribution.
  • Enhanced customer support for ACP commercial ovens, contributing to increased brand awareness and product usage.

Timeline

Marketing Communications Specialist

ACP, Inc.
10.2015 - 02.2024

Ceramic Studio Assistant

Ingrid Lilligren Ceramics
05.2013 - 08.2025

Design Store Lead Associate

Iowa State University Bookstore
01.2012 - 12.2014

BACHELOR OF ARTS - ART AND DESIGN

Iowa State University

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Katie Fehlberg