Katie Frazier
Valencia,CA
Summary
Motivated Sales professional with demonstrated success in merchandising and strategic development. Confident and persuasive with exemplary product knowledge. Recognized for advanced sales and merchandising skills. Effectively promotes products and increases revenue by connecting with customers and recommending target offerings. Organized, adaptable and knowledgeable about preparing displays, merchandising shelves and assisting customers. Drive customer loyalty by providing friendly and skilled support.
Overview
20
20
years of professional experience
Work History
Sales Lead
Loft
Valencia, CA
04.2018 - Current
- Managed cash register operations using POS system, including processing sales and returns.
- Engaged shoppers, providing assistance and information on merchandise and product features.
- Monitored sales floor to identify customers in need of assistance and merchandise in need of replenishment.
- Maintained accurate and attractive merchandise displays to maximize purchases.
- Promoted accessories and cross-sold additional products and services through use of active persuasion.
- Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic.
- Trained, coached and mentored new sales associates for maximum performance.
- Provided exceptional customer service to foster client loyalty and satisfaction.
Stand In/ Body Double/Background Actor
Sag/Aftra
Los Angeles, CA
08.1998 - Current
- Studied and memorized scripts to learn lines and cues.
- Attending fittings with wardrobe department for costume measuring and alterations.
- Worked closely with Assistant Directors, camera and lighting crews
- Have been working in the industry for over 20 years and understand discretion
- Learned to take direction and adapt quickly to different directors and crews
Stylist/Floor Manager
All Saints
Sherman Oaks, CA
12.2014 - 12.2015
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Submitted reports to senior management to aid in business decision-making and planning.
- Supervised department recoveries to maintain organized and professional displays for customers.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
- Completed efficient daily opening and closing processes to prepare teams and maintain optimal financial controls.
Sales Professional/ JOIE specialist
Bloomingdales
Sherman Oaks, CA
02.2014 - 01.2015
- Applied prospecting expertise to generate and pursue leads, setting up appointments and site visits to maintain budding relationships.
- Grew client base by analyzing consumer needs to introduce relevant products and complete sales processes.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Expanded customer base and boosted profit within product line.
- Assisted senior leadership with executive decision-making process.
Shop Manager
BCBG, Pasadena
Valencia, CA
11.2012 - 02.2014
- Meeting daily, weekly, monthly, quarterly and yearly goals
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Trained team members in successful strategies to meet operational and sales targets.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
- Managed inventory control, cash control and store opening and closing procedures.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Personal Assistant
Trusty Rusty Inc
Glendale, CA
07.2011 - 12.2012
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Organized clients' homes prior to arrival home and performed house-sitting duties.
- Managed pet care, phone screening, shopping and bill paying to provide clients with premium family time.
- Provided multifaceted services to career professionals by running errands, managing mail, scheduling appointments and arranging transportation.
- Displayed absolute discretion at handling confidential information.
- Oversaw personal and professional calendars and coordinated appointments for future events.
Marketing Consultant
Bob Fraser Productions
Burbank, CA
01.2008 - 07.2011
- Created customized marketing materials to increase product awareness.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
Store Manager
Steve Madden; Canoga Park
Santa Monica, CA
06.2003 - 12.2007
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Completed point of sale opening and closing procedures.
- Protected store from loss or theft by setting and enforcing clear security policies.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Rotated merchandise and displays to feature new products and promotions.
- Supervised guests at front counter, answering questions regarding products.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
No Degree - Liberal Arts And General Studies
Pierce College
Winnetka, CA High School Diploma -
Laurel Springs High School
Ojai, CA 01.1997
Skills
- POS system expertise
- Accurate cash-handling
- Inventory oversight
- Meeting and exceeding sales goals
- Customer care
- Mentoring and training
- Merchandise displays
- Client relationship management
- Staff training and motivation
- Effective customer upselling
- Opening and closing procedures
- Sales promotions
- Client relationship building
Timeline
Sales Lead
Loft
04.2018 - Current
Stylist/Floor Manager
All Saints
12.2014 - 12.2015
Sales Professional/ JOIE specialist
Bloomingdales
02.2014 - 01.2015
Shop Manager
BCBG, Pasadena
11.2012 - 02.2014
Personal Assistant
Trusty Rusty Inc
07.2011 - 12.2012
Marketing Consultant
Bob Fraser Productions
01.2008 - 07.2011
Store Manager
Steve Madden; Canoga Park
06.2003 - 12.2007
Stand In/ Body Double/Background Actor
Sag/Aftra
08.1998 - Current
No Degree - Liberal Arts And General Studies
Pierce College
High School Diploma -
Laurel Springs High School
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