Katie Frommelt

• Oversee the day-to-day management responsibilities of all assigned accounts - ensuring client program objectives are met, both strategic and tactical planning, execution, budget management, vendor management and more.
• Collaborated cross-functionally to execute product launches
• Create brand guidelines and training decks for new product launches to ensure consistency and seamless integration in all markets
• Operate as lead point of contact for 30+ Anheuser-Busch projects.
• Prepare, forecast, and record project based KPIs including, but not limited to, internal and external budget and sales targets.
• Coordinate on and off premise events in 50+ markets and ensure all events meet and exceed brand standards.

• Established, created, and maintained RealGood brand identity to ensure consistent story telling amongst all marketing initiatives
• Assisted in development, ideation, and review of internal and external creative materials, including, but not limited to, copy, original artwork, and promotional items
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations
• Boosted brand awareness through initiation of unique marketing campaigns with other local Chicago businesses and social media influencers
• Increased Instagram brand followership by over 10,000 users without assistance of paid social campaigns
• Partnered with operations, logistics, and finance to ensure efficiency within operating procedures of all stores

CLIENTS: Unilever (Walgreens, CVS, Publix, Ulta, Rite Aid)

• Partnered with Account leadership, Project Management, Creative, and Strategy to manage day-to-day communication that is essential in achieving client goals
• Managed 30+ external projects daily - owning the process from briefing to execution to wrapping

CLIENTS: Natural Light, Bud Light, BON & VIV Spiked Seltzer, Bud Light, Teavana, Venmo, Spotify

• Expanded Anheuser-Busch partnership from a $200,000 program to $1.5 million
• Organized all stages of the event life cycle (creative concepting, pre-production, execution, and recapping)
• Spearheaded the creative process for new and existing business by creating, copywriting, and ideating for pitch decks

CLIENTS: Walmart, Mondelēz, Coca-Cola

• Supported execution of retail experiential programs with account team and internal departments