Summary
Overview
Work History
Education
Skills
Timeline
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Katie Gilligan

Clarkston,MI

Summary

Energetic and self-motivated Public Relations professional seeking a career opportunity to deepen my knowledge on designing and implementing public relation campaigns.

Overview

3
3
years of professional experience

Work History

BMW Digital Consultant II

Shift Digital
04.2023 - Current
  • Collaborate with third party provider support teams to manage Buy/Sells, Billing, Co-Op, Product enrollments/cancellations, Lead management, and Provider switches
  • Manage the BMW Dealer Program's Infobox as the designated point-person for questions and discussion for all incoming dealership and Digital Field Consultant questions
  • Assist in additional account level projects and audits such as yearly BMW heavy up campaigns, dealer incentives, and regional promotions
  • Develop and implement new audit procedures to ensure that data entered into our Salesforce system in accurate

BMW Digital Assistant

Shift Digital
01.2022 - 04.2023
  • Conducted monthly compliance audits for over 30+ dealer websites to assure Company Identity and Advertising Price guidelines are followed
  • Communicated OEM program updates monthly to the western region dealerships
  • Created marketing assets in Photoshop
  • Optimized dealership websites for the consumer experience
  • Accessed dealer website Content Management System to implement requests
  • Collaborated with third party provider support teams for advanced requests

Social Media Specialist

Ferris State University
06.2020 - 12.2021
  • Maintained Ferris State University's social media presence by posting messages, answering posts, and monitoring responses
  • Provided a high level of student outreach to ensure students are left with a positive impression of their experience
  • Managed online campaigns and create visually appealing graphics for each promotion
  • Surpassed the previous record of student engagement through social media promotions and giveaways by monitoring social media analytics and implementing appropriate campaigns

Education

Bachelor of Science - Public Relations

Ferris State University
Big Rapids, MI
12.2021

Skills

  • Leadership
  • Social Media Management
  • Project Management
  • Communication
  • Time Management
  • Content management systems
  • Problem-solving
  • Microsoft Office
  • Photoshop

Timeline

BMW Digital Consultant II

Shift Digital
04.2023 - Current

BMW Digital Assistant

Shift Digital
01.2022 - 04.2023

Social Media Specialist

Ferris State University
06.2020 - 12.2021

Bachelor of Science - Public Relations

Ferris State University

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Katie Gilligan