Katie Grant
Simi Valley,California
Summary
Goal-oriented manager with distinguished experience in the food industry and working well in team-based environments. Expertise in marketing strategies, product promotion and improving sales procedures to streamline and strengthen processes while driving revenue and sales. Innovative leader dedicated to continuous improvement and achieving market-leading results.
Overview
12
12
years of professional experience
Work History
Sr. Project Manager & Club Store Sales
Xperience Marketing, Inc.
04.2018 - Current
- Manage client account relationships and sales strategy in collaboration with sales team & ownership.
- Developed and currently oversee the Pre-Sales department for all Costco business.
- Manage 20+ clients product portfolios and over 100 projects simultaneously to support sales department, report progress and influence positive outcomes for key stakeholders.
- Track all new product launch schedules, plant audit requirements, packaging requirements, and all necessary paperwork to launch a new company and/or product into Costco.
- Identified key products, trends and brands and used data to devise innovative sales and marketing plans enabling dramatic growth
- Developed and implemented favorable pricing structures balancing our clients objectives against customer targets.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Created a Costco Fan Instagram page to monitor customer buying trends, market conditions, packaging design, pricing and competitor actions to adjust strategies and achieve sales goals.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Recognized the growth in Pet Food sector and transitioned from supporting the sales staff to being a sales rep and calling on Costco directly.
- Currently represent 3 Pet Food Companies and have sold over 6 million dollars and 3 different SKU's into Costco in 2022.
Marketing Manager
Gold Coast Packing, Inc.
06.2016 - 03.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Managed a network of Costco, Sam's Club & Walmart brokers and oversaw all sales efforts with those customers.
- Redesigned and launched our new company website and blog.
- Worked in collaboration with New Product Development team to design new salad blends, cuts, sizes, and kits to meet new and prospective clients needs.
Sales Executive - Key Accounts
Gold Coast Packing, Inc.
07.2014 - 06.2016
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Consistently achieved top ranking in revenue and profit growth.
- Maintained responsibility of sales, contracts, negotiations and reporting for account worth over $10 million.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Assistant Sales & Marketing Manager
Holland America Flowers, LLC
07.2012 - 07.2014
- Manage and sell cut flowers nationwide to my own list of brokers, wholesalers and florist accounts.
- Promoted after 6 Months to Marketing Manager. Responsible for designing all flyers, writing newsletters, purchasing of promotional items, coordinating trade shows, managing website content, and directing all PR events on our farm.
- Increased both the quantity purchased and prices on 60% of my accounts in first year.
- Managed the launch of our company website. Including the design, content, product pictures, slogan & layout.
- Fielded customer questions to share information about products, availability and pricing.
- Informed customers of promotions to increase sales productivity and volume.
Education
Bachelor of Science - Agricultural Business And Management
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA07.2012
Skills
- Problem-Solving
- Wholesale Club Sales
- Flexible and Adaptable
- Multitasking Abilities
- Marketing Strategies
- Time Management
- Teamwork and Collaboration
- Business Development
- Market Intelligence
- New Product Launches
- Compelling Leadership Skills
Timeline
Sr. Project Manager & Club Store Sales
Xperience Marketing, Inc.
04.2018 - Current
Marketing Manager
Gold Coast Packing, Inc.
06.2016 - 03.2018
Sales Executive - Key Accounts
Gold Coast Packing, Inc.
07.2014 - 06.2016
Assistant Sales & Marketing Manager
Holland America Flowers, LLC
07.2012 - 07.2014
Bachelor of Science - Agricultural Business And Management
California Polytechnic State University-San Luis Obispo
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