Katie Greaney

• Managed various projects; internal company initiatives, executive lead PR quarterly projects, in-game updates, and new route expansions
• Owned evergreen monthly in-game events; collaborated closely with Marketing, CRM, & Social to enhance user engagement
• Created internal processes; updated request forms, and RACI docs, yielding better cohesion and communication among teams

ACCOMPLISHMENTS:

• Implemented new PM tool (Wrike) after assessing business needs and vendor culture fit
• Increased CTR by 40% on social and email channels through A/B testing on tier 3 and monthly campaigns
• Launched 3 new maps, from conception to go live working as the liaison between game, marketing, and creative teams
• Coordinated the addition of 40 new in-game unlocks ( shirts, shoes, helmets, etc.) working with both internal creative and external brand partnerships.

• Managed the development and execution of marketing assets; eComm, emails, paid media, and social
• Analyzed creative briefs/requests to create project scopes; resourcing, budget, and timelines
• Organized product photoshoots for use across all platforms & social-specific content (video & still photography)
• Worked cross-functionally to assess SEO & CTR goals that supported the full Clif brand portfolio

ACCOMPLISHMENTS:

• Set up new processes with Basecamp that allowed for wider cross-functional use
• Contributed to +43% conversion WoW through Amazon content and advertising optimization

• Facilitated multi-channel campaign development, documentation, scheduling, and tracking (B2B & B2C)
  Conducted data analysis by monthly tracking, A/B testing, and reporting on KPI’s & converted results into a media plan (channel strategy, flight dates, budgets, and creative)
• Collaborated with the creative team to curate images and copy for paid media content
• Assisted with competitive analysis and market research to learn consumer insights

ACCOMPLISHMENTS:

• Supported Digital and Brand teams to launch over 12 successful marketing campaigns
• Built and maintained third-party vendor relationships

• Created brand awareness by collaborating with the video team to create updated content
• Maintained project timelines, and content production schedules, wrote blog posts, and social copy
• Assisted with the coordination of video production shoots; pre-production web & social content needs, on-site logistics
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.

ACCOMPLISHMENTS:

• Established a brand voice and presence on social media
• Completed successful organic & paid social campaigns which increased engagement by 80%
• Increased followers on multiple platforms (Facebook, Instagram, Twitter) 25% - 85%