Consult with clients to understand their needs and preferences for a wedding or photo shoot.
Edit and retouch photos using Lightroom to enhance image quality.
Manage social media platforms, posting engaging content to increase visibility and client engagement.
Research trends in photography styles to stay up-to-date with current technologies and practices.
Provide direction to models and subjects throughout photoshoots while capturing natural expressions.
Social Media Specialist and Photographer
The Linen Duck
Columbia, Tennessee
02.2023 - Current
Develop and implement comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
Manage the daily operations of all assigned social media accounts.
Create photos and produce Reels to reach the company's target audience.
Utilize social media management tools (e.g., Notion, Meta Business Suite) to schedule posts, track engagement, and analyze performance.
Engage with, and respond to, online audiences through relevant comments.
Develop creative ideas for social media campaigns and giveaways.
Marketing Associate
Bridgestone Arena
Nashville, Tennessee
01.2013 - 03.2015
Coordinated outdoor entertainment for concerts.
Provided publicity for the Arena through social media posts to a fan base of 53,000 people, management of the website, and outside media
Created and sent out eblasts to create awareness of events reaching 200,000 people
Developed engaging and creative content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn to publicize events at the arena
Worked directly with media covering over 50 events a year
Developed campaign and brand messaging strategies for social and paid media.
Tracked social media metrics to determine audience growth rate, volume, and reach.