Katie Heines

Manages Distributor Partner network responsible for delivering $1MM+ annual retail sales.

Leads a team of (3) Distributor Partner Managers; Recruits, hires & coaches DPMs to drive distributor channel sales, ensuring Distributors are aligned with Red Bull's marketing strategies and sales objectives. Leads bi-annual Business Planning, including KPI management, strategic initiatives and annual investments. Partners with DP Principals and direct reports to optimize routing, sales structure, compensation and training. Liaises with Key Accounts to ensure alignment on, and execution of, key programming. Collaborates with Brand, Trade and Shopper marketing on consumer-facing retail programs and amplification of regional big moments. Drives best-in-class product launch execution, outperforming total business in speed-to-market and numeric distribution.

Oversaw an annual business of 3.5mm cases across Ohio, West Virginia and Virginia. Led cross-functional team focused on establishing market share leadership. Developed regionalized business plans to ensure execution aligned with local market needs. Produced tools and reporting dashboards to drive efficiency and effective selling at all levels. Managed macro-level execution of Key Account programming to drive best-in-class market conditions. Coached and developed personnel at all levels of distributor organizations to drive focus, engagement and accountability.

Led strategic initiatives across 6 multi-brand On Premise distributor partners. Ensured share of mind and field execution across a multi-brand sales force. Developed local business plans with distributor stakeholders to ensure vertical and horizontal distribution growth. Coached and developed personnel at all levels of distributor organizations to drive focus, engagement, accountability and high performance.

Oversaw 3 Consumer Collecting programs including full- and part-time employees. Developed local retail marketing programs around big moments with a focus on growing market share. Led cross-functional projects around product launches, special packs and local partner events. Ensured development and execution of marketing campaigns around key consumption occasions.

Ensured sales growth within the top On Premise accounts in Utah and Wyoming. Managed ski resort partnerships including trial driving programs and in-outlet execution. Brought the brand to the forefront of the On Premise channel during local big moments and key consumption occasions. Developed account-specific programming to authentically connect with consumers & drive sales.

Managed distributor education web platforms; created digital content to up-level the field team. Produced of bi-monthly news updates: script writing, on-set direction, and graphic oversight. Developed sales tools to enhance the efficiency and effectiveness of the distributor network. Communicated company-wide new product, programming, and brand updates.