Katie Howell

• Manage 13 social media accounts across multiple business units, ensuring consistent brand voice and messaging.
• Increased overall page and profile reach by 30% and boosted engagement rates by 11% across all platforms in 9 months.
• Grew LinkedIn followers by 11%, strengthening the company’s professional presence and industry visibility.
• Develop and deliver communication strategies that align with business goals and enhance stakeholder engagement.
• Partner with leadership to convey priorities and performance updates.
• Oversee internal platforms, social tools, and distribution lists to streamline communication across audiences.

• Led marketing efforts, including website management and design of print/digital materials using Adobe Creative Suite, Canva, and Sitefinity.
• Planned and executed campus events, overseeing logistics and budgets.
• Led social media strategy and paid campaigns, increasing followers by 28%, reach by 367%, and impressions by 24.5% across Instagram, LinkedIn, and Facebook.
• Created and distributed digital content and communications via Salesforce Marketing Cloud, Enplug, and Yodeck.
• Outstanding Employee Award, Winter 2024.

Led the Creative Department, managing website design, branding, and marketing collateral using Adobe Creative Suite, Canva, Weebly, and WordPress.

• Supported event execution, including registration, setup, and breakdown for Aegis-hosted conferences.
• Conducted over 50 client consultations and onboarding calls to align creative strategy with business objectives.
• Designed and managed digital and print marketing content, executing campaigns via Pardot.