Summary
Overview
Work History
Education
Skills
Participation and Affiliation
Hobbies and Interests
Timeline
Generic

Katie Hoyt

Walnut Creek,CA

Summary

Results-driven sales & marketing specialist with proven success in achieving revenue targets by blending skills in creative marketing with a solutions-based selling style.

Overview

6
6
years of professional experience

Work History

Premium Client Services Executive

BAY FC
01.2024 - Current
  • Oversee the day-to-day account needs of Bay FC "VIP's" Club & Suite Season Ticket Members
  • Deliver high-touch, personalized service & ensure each account has a memorable experience
  • Assist in the planning & execution of Premium Client events
  • Maintain a high level of professionalism and confidentiality with our prospects & clients.

Account Executive

SAN JOSE EARTHQUAKES
06.2021 - 07.2023
  • Primary point-of-contact for assigned organizations & groups
  • Created compelling value propositions distributed via social media
  • Plan & execute complex "fan experience" promotions to generate revenue in group ticket & luxury suite sales
  • Utilize Salesforce CRM & Ticketmaster data systems
  • Key Performance "wins":
  • #1 in sales volume ($280k) and % increase (+24%) for FY '22 season;
  • #1 in up-selling ($100k)for FY '22 season
  • #2 in sales volume season-to-date though July '23
  • Planned/executed successful "Corporate Cup" 5v5 small field competitions
  • Planned/executed 1st ever stadium activation featuring "Guide Dogs for the Blind" organization
  • Planned/executed "Native American Heritage Nights" in as game-day cultural events
  • Planned/executed K4K (Kicks $ Kids) game day fund raiser that generated over $8k in funds raised.
  • Active ERG involvement to promote a more inclusive workplace

Marketing Specialist

NATIVE AMERICAN BEAR FOUNDATION
01.2019 - Current
  • Project-based consultant tasked with on-time delivery of key marketing initiatives, including:
  • Create/deploy detailed communications regarding the annual scholarship application & award cycle
  • Re-launch of NABF website
  • Expansion of NABF social media presence to include Facebook, IG and LinkedIn.

Marketing Specialist

THE HONEST COMPANY
01.2019
  • Collaborated with Honest Beauty Brand & Performance Marketing Teams
  • Duties included: Drove product & market data collection efforts utilizing Excel; also created trend analysis reports
  • Managed brand marketing/creative assets library, ensuring easy access to current campaign materials
  • Active participant in creative review process, ensuring alignment between creative development & brand vision
  • Performed onsite store visits to view Honest product positioning vs
  • Competitors & produced visit recaps
  • Engaged with Brand & PM teams to analyze customer feedback, discuss new product ideas, etc
  • Contributed to the successful design and execution of a new Honest Beauty product launch ("Liquid Lipstick").

Front Desk Associate

SOULCYCLE
05.2018 - 03.2020
  • Member of Front Desk team in 3 locations
  • Embodied the SoulCycle aesthetic, appearance & atmosphere
  • Served as a Mentor/Trainer to new hires & junior team members.

Education

Master of Legal Studies - Indigenous People's Law

University of Oklahoma College of Law

Bachelor of Arts - Sociology

University of San Francisco

Undergraduate Studies -

Sonoma State University

Skills

  • MS Office
  • Salesforce CRM
  • Google Analytics
  • Solutions-based Selling
  • Market Trend Analysis
  • Consumer Trend Analysis
  • Social Media Management
  • Influencer Marketing
  • Project Management

Participation and Affiliation

  • Board Member, Native American Bear Foundation - a 501c (3) non-profit organization.
  • Three sport athlete (Swimming, Water Polo & Soccer) @ Carondelet HS/Concord, CA
  • All-EBAL & All-East Bay (Honorable Mention) - Girls Soccer
  • NCAA Division II Women's Soccer Player - Sonoma State University

Hobbies and Interests

  • Spin fanatic
  • Soccer enthusiast
  • Social Justice advocate

Timeline

Premium Client Services Executive

BAY FC
01.2024 - Current

Account Executive

SAN JOSE EARTHQUAKES
06.2021 - 07.2023

Marketing Specialist

NATIVE AMERICAN BEAR FOUNDATION
01.2019 - Current

Marketing Specialist

THE HONEST COMPANY
01.2019

Front Desk Associate

SOULCYCLE
05.2018 - 03.2020

Master of Legal Studies - Indigenous People's Law

University of Oklahoma College of Law

Bachelor of Arts - Sociology

University of San Francisco

Undergraduate Studies -

Sonoma State University

Similar Profiles

CREATE PROFILE
Katie Hoyt