Katie Johnson
Cincinnati,OH
Summary
Innovative Social Media Professional with a background in managing online communities, driving engagement, and fostering positive user experiences. Skilled at strategic planning, content creation, and social media analytics to deliver impactful marketing campaigns. Strong emphasis on building relationships, promoting brand identity, and enhancing customer loyalty across various digital platforms. Past roles demonstrate significant impact in improving online presence and boosting audience interaction for diverse businesses.
Overview
6
6
years of professional experience
Work History
Social Media Content Creator
HappyFitKatie LLC
Cincinnati, Ohio
01.2020 - Current
- Developed and executed comprehensive social media strategy for Instagram, TikTok, and Facebook to enhance growth and conversions.
- Coordinated paid campaigns from creative concept to execution in partnership with brands such as Amazon and Lululemon.
- Researched trends and analyzed data to inform content decisions and maximize engagement potential.
- Achieved an increase of over 223,000 followers across platforms.
Owner/Manager
Happy Fit Coaching
Cincinnati, OH
08.2021 - Current
- Formulated marketing strategies to boost brand visibility and customer engagement.
- Directed business operations encompassing payroll, team meetings, client success, marketing, sales, and finance.
- Supervised employees and delivered constructive feedback for performance improvement.
- Managed community interactions through direct messaging and email correspondence.
Director of Social Media
Hoby Ohio South
Columbus, OH
02.2020 - 11.2021
- Oversaw content calendars to guarantee timely, relevant posts across platforms.
- Directed brand messaging during COVID-19 pandemic and first virtual HOBY event.
- Engaged community remotely through effective social media strategies.
Education
Communication
Ohio University
Athens, OH05-2021
Skills
- Content creation
- Customer engagement
- Effective communication
- Problem solving
- Community management
- Creative thinking
Timeline
Owner/Manager
Happy Fit Coaching
08.2021 - Current
Director of Social Media
Hoby Ohio South
02.2020 - 11.2021
Social Media Content Creator
HappyFitKatie LLC
01.2020 - Current
Communication
Ohio University
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