Created interactive prototypes to demonstrate design concepts to stakeholders and facilitate user feedback loops.
Designed intuitive interfaces that are visually appealing, user-friendly, accessible and consistent across multiple platforms.
Provided guidance on UI components such as buttons, forms, navigation elements, ensuring consistency across all pages.
Facilitated workshops with cross-functional teams in order to develop ideas together.
Established visual identities through branding guidelines such as color palettes, typography choices and logo usage.
UX Designer
Diverse Design Collective
02.2023 - 09.2023
Collaborated with a cross-functional team to redesign the client counseling site, resulting in improved user experience and increased engagement.
Optimized existing designs based on user feedback and analytics data.
Researched industry best practices for mobile-first design principles and techniques.
Defined user experience goals and objectives based on project requirements.
Integrated analytics tools into products to measure usage patterns and optimize the user experience.
Contract UX Designer
OnTrajectory
03.2022 - 05.2022
Developed new visual design concepts and modified concepts based on stakeholder feedback.
Communicated complex information clearly through visual hierarchy, typography, color theory, imagery and iconography.
Optimized existing designs based on user feedback and analytics data.
Created wireframes, user flows, prototypes and mockups to visualize design concepts.
Troubleshot technical issues related to website performance.
UX/UI Designer
Burn Boot Camp
09.2021 - 03.2022
Created adaptable wireframes and prototypes for various projects and web requirements.
Collaborated with product managers and stakeholders to define project scope and requirements.
Identified potential areas of improvement within existing products based on customer feedback or analytics data.
Identified technology solution alternatives in line with specific client objectives and challenges.
Built domain technology roadmaps based on current and future industry trends.
Support Designer
Townsquare Interactive
03.2019 - 09.2021
Designed digital assets such as retargeting ads, logos, and coupons for 20,000+ small to medium-sized business clients.
Applied sophisticated concepts around framework to craft design solutions that scaled.
Worked with client via email, phone and in-person to collect information to complete designs.
Exhibited storytelling and persuasive techniques to build trust and establish relationships with teams and partners.
Worked alongside cross-functional partners to conceptualize new features and evolve workflows resulting in easier-to-use designs.
Advertising Specialist
Merchants Distributors, LLC
08.2016 - 07.2018
Led the rapid design and production of two impactful print ads for grocers in Maryland and North Carolina within a three-day turnaround.
Drafted copy and managed content for digital marketing initiatives including website updates, email newsletters and social media posts.
Created promotional materials such as brochures, flyers and newsletters for distribution to customers.
Maintained relationships with internal stakeholders, clients and vendors by providing timely communication regarding project progress or changes in plans.
Collaborated with design teams on creative concepts for advertisements that were visually appealing and effective at conveying a message.
Freelance Graphic Designer
Girl Scouts Carolinas Peaks to Piedmont
10.2016 - 02.2017
Collaborated with the VP of Marketing and Communications to develop and refine 5+ project mockups, ensuring alignment with company branding and messaging.
Attended client meetings regularly to discuss project progress updates or obtain feedback on designs.