KATIE LAUDERBAUGH
Commerce Twp,MI
Summary
Driven Marketing and Communications Executive with 10 years of experience supporting marketing operations for companies of varying size and complexity. Collaborative strategist with creativity in customer outreach and revenue generation. Successful producer of external advertising and promotional materials, supporting lead generation and company growth through collaborative, strategic planning.
Experienced with creating and managing comprehensive marketing campaigns. Utilizes strategic planning and digital marketing to achieve impactful results. Track record of effectively communicating brand messages and enhancing public relations.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Chief Marketing & Communications Officer
American Arab Chamber of Commerce
01.2025 - Current
- Lead high-performing marketing team, hiring, training, and providing strategic direction to drive organizational goals.
- Designed and implemented comprehensive marketing, sponsorship, and events strategy aligned with Chamber objectives.
- Manage $1.2M marketing budget, overseeing financial planning, revenue generation programs, and sponsor cultivation.
- Built and executed brand strategy, unifying messaging across platforms and enhancing brand visibility locally and internationally.
- Developed and maintained key sponsor relationships, securing major sponsorships through targeted proposals and relationship-building.
- Directed marketing and promotions for major events, including trade missions, networking summits, and fundraising galas.
- Crafted and enforced brand standards across advertising, promotional materials, digital assets, and internal communications.
- Oversaw website strategy, UX improvements, and social media engagement to maximize audience reach and stakeholder engagement.
- Supervised production of all communication materials, ensuring consistency with AACC’s brand identity.
- Launched innovative public relations campaigns, leading to significant media coverage and stakeholder engagement.
- Delivered comprehensive competitor analysis reports that informed future strategy adjustments.
- Enhanced social media presence by regularly posting engaging content, interacting with followers, and analyzing performance metrics for continuous improvement.
- Optimized website SEO to increase organic search traffic and improve overall online visibility.
- Generated leads through targeted email marketing campaigns and follow-up strategies.
- Launched successful influencer partnerships that increased reach among target demographics.
- Designed visually appealing marketing materials that effectively communicated key messages to target audiences.
- Improved overall brand positioning in marketplace by refining messaging strategy across all communication channels.
- Coordinated cross-functional teams to achieve project goals within established budgets and timelines.
- Developed compelling content for company website, social media channels, and newsletters to drive engagement and conversions.
- Managed public relations efforts by building strong relationships with media outlets and securing positive coverage for organization.
- Increased brand awareness by creating and implementing strategic marketing campaigns.
AVP, Marketing & Communications Specialist
Suburban Mobility Authority for Regional Transit (SMART)
12.2023 - 01.2025
- Managed multimillion-dollar PR and media advertising contracts, elevating brand presence and organizational credibility.
- Led strategic planning for community engagement campaigns, aligning marketing and volunteer outreach to organizational needs.
- Directed public relations efforts during crisis periods, maintaining brand trust, and securing favorable media coverage.
- Developed and executed sponsorship initiatives tied to major transportation campaigns, supporting funding and awareness goals.
- Oversaw digital marketing, event promotions, and internal communications for cross-functional teams.
- Managed projects efficiently, ensuring timely delivery and high-quality results.
- Streamlined communication channels between departments, facilitating better collaboration on projects across organization.
Director of Corporate Communications
Truscott Rossman
04.2023 - 11.2023
- Built integrated marketing strategies for nonprofit and public sector clients, driving brand positioning and fundraising goals.
- Led brand consistency efforts across all client-facing materials, events, and media engagements.
- Developed high-impact sponsorship and promotions strategies, aligning partner objectives with client mission priorities.
- Strengthened client visibility through targeted media outreach, crisis communications, and event promotions.
- Managed external agency partnerships to ensure consistent branding across various channels.
- Collaborated with cross-functional teams for integrated marketing initiatives that drove business growth.
- Implemented media training sessions for executives, preparing them for interviews that resulted in favorable coverage of company''s achievements or announcements.
- Championed executive thought leadership programs, positioning senior leaders as industry experts in their respective fields.
- Launched successful social media campaigns, boosting online presence and audience engagement.
- Mentored junior team members, fostering professional development and culture of continuous improvement.
Marketing Specialist
Trinity Health Michigan
01.2021 - 01.2023
- Led planning and implementation of marketing campaigns for major service lines, achieving significant increases in patient engagement.
- Directed event promotions for community health events, managing budgets, vendor relationships, and sponsorship opportunities.
- Developed brand storytelling strategies across web, print, and social media platforms.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
Senior Marketing & Communications Specialist
Build Institute
01.2020 - 01.2021
- Managed marketing operations, coordinated branding initiatives, and led community event marketing strategies.
- Secured key partnerships and sponsorships to support community entrepreneurship events, exceeding fundraising targets.
- Optimized website performance for improved user experience and higher conversion rates by implementing SEO best practices.
- Provided strategic direction to junior team members, contributing to their professional growth and overall effectiveness.
- Increased customer engagement through targeted email campaigns, social media strategies, and content marketing efforts.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove lead generation and sales growth.
- Developed comprehensive marketing communications plans including objectives, tactics, budgets, timelines, and performance metrics.
- Expanded social media presence by developing tailored content strategies for each platform resulting in increased following and engagement rates.
- Enhanced brand visibility by developing and implementing strategic marketing communications initiatives.
Senior Media Director
QM Agency
01.2015 - 01.2019
- Led digital and print marketing efforts, event promotions, and public relations campaigns for nonprofit and lifestyle clients.
- Developed and implemented integrated marketing plans that drove brand engagement and audience growth.
- Created and maintained budgets, media plans, and production schedules, ensuring optimal resource allocation.
Education
Bachelor of Science - Therapeutic Recreation
Eastern Michigan University
Ypsilanti, MI05.2010
Skills
- Strategic marketing planning
- Brand strategy development
- Public relations expertise
- Digital marketing expertise
- Community & Stakeholder Engagement
- Strategic campaign implementation
- Media relations
- Strategic communications
- Strategic public relations
- Creative content production
- Digital marketing
- Social media marketing
- Project management
Certification
- Certified in Situational Leadership | The Center for Leadership Studies, 2024
- PRSA: A New View of Integrated Marketing Communications Certificate Program
Timeline
Chief Marketing & Communications Officer
American Arab Chamber of Commerce
01.2025 - Current
AVP, Marketing & Communications Specialist
Suburban Mobility Authority for Regional Transit (SMART)
12.2023 - 01.2025
Director of Corporate Communications
Truscott Rossman
04.2023 - 11.2023
Marketing Specialist
Trinity Health Michigan
01.2021 - 01.2023
Senior Marketing & Communications Specialist
Build Institute
01.2020 - 01.2021
Senior Media Director
QM Agency
01.2015 - 01.2019
Bachelor of Science - Therapeutic Recreation
Eastern Michigan University
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