Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Additional Information
Timeline
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Katie Leute

Katie Leute

Edmonds,WA

Summary

Successful and visionary marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Creative professional with 13 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

13
13
years of professional experience

Work History

Creative Brand Manager

Salal Credit Union
01.2019 - Current
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Developed innovative marketing campaigns based on key objectives.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.

Founder, Owner, Chief Marketer

Coil Studio, Katie
09.2015 - 11.2018
  • Designed and Developed brand, logo, and mission-conscious aesthetic of Coil Studio, including advertisements and apparel that communicated brand values.
  • Observed other instructors and lecturers, gathering valuable techniques to be implemented into future lectures and courses.
  • Directed strategic business initiatives and all marketing channel campaigns
  • Recruited, hired and trained top candidates with eye for performance.
  • Negotiated contracts with stylists and photographers to organize photo shoots.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.

Freelance Graphic Designer

Self Employed
01.2013 - 01.2015
  • Projects included but were not limited to; detail, stationary, and packaging design, branding and logo design, and web design and development for various small businesses and creative projects.
  • Created digital image files for use in digital and traditional printing methods.
  • Developed print materials such as brochures, banners and signs.
  • Contributed design ideas in early planning stages with customers and project managers.
  • Met with customers to present mockups and collect information for adjustments.
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.

Designer & Front-End Developer

Seven 2 Interactive
05.2010 - 12.2013
  • Designed digital and print collateral, including but not limited to; websites, iOS apps, Adobe Flash games, PowerPoint presentations, packaging, signage, and press packets for high profile clients such as AT&T, Disney, NickJr., Sony, MTV, and more.
  • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Obtained approval of concepts by submitting rough drafts to management or to client.

Education

Bachelor of Arts - VisualCommunication Design

Eastern Washington University

Certificate - Brand Management

Cornell University
Ithaca, NY
2020

Skills

  • Adobe Creative Suite
  • Front-End Development, HTML/CSS/JS
  • Social Media Content Creation, Graphic Design, Illustration
  • Brand Management & Brand-Building Strategies
  • Strategy Development
  • Multi-Channel Campaigns, Marketing Strategy, Advertising Expertise, Promotion Development
  • Customer Demographics & Needs Assessments
  • Personnel Management, Design Oversight, Team Member Development

Accomplishments

Facilitated buy-in with board of directors and executive leadership to successfully implement Salal Credit Union's new brand strategy in 2020 without agency intervention.


Directed award-winning testimonial campaign in collaboration with Boom Creative in 2022, highlighting the successes of Salal Credit Union's foray into banking the cannabis industry.


Crafted from beginning to end Salal Credit Union's highly refined brand strategy, brand guidebook, visual systems, and supporting internal communication materials.


Grew a small business from five original customers to 1,300 registered customers in less than three years, with no debt, a 60% growth rate and trend towards profitability in its third year, and the successful sale of the business to a new owner who continues to operate the business to this day.

Additional Information

  • AWARDS , AT&T Emerging Devices Website Design Spokane Addy Awards 2012 Gold Addy Award Best in Division Best in Show Wear Red Campaign/Global Citizen Design Spokane Addy Awards 2014 BOOM Creative Gold Addy Award Salal Credit Union Brand Awareness Campaign CUNA 2023 Diamond Award, CUNA Councils
  • linkedin.com/in/katieleute , Public Speaking Facilitation & Prototyping Design Thinking Leadership & Coaching

Timeline

Creative Brand Manager

Salal Credit Union
01.2019 - Current

Founder, Owner, Chief Marketer

Coil Studio, Katie
09.2015 - 11.2018

Freelance Graphic Designer

Self Employed
01.2013 - 01.2015

Designer & Front-End Developer

Seven 2 Interactive
05.2010 - 12.2013

Bachelor of Arts - VisualCommunication Design

Eastern Washington University

Certificate - Brand Management

Cornell University

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Katie Leute