Katie Rogers

Company overview: Marketing and IT company for higher education

• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Cultivated robust relationships with clients and stakeholders, fostering long-term partnerships and enhancing student enrollment by 5% term over term.
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

Company Overview: Cerner Corporation: A healthcare IT company. Oracle: A database software and technology company. Oracle acquired Cerner in June 2022.

• Developed and documented the paid media process for Cerner (prior to Oracle acquisition), leading cross-functional teams to create efficient media plans across search, social, and affiliates channels.
• Managed annual campaign budgets of $800K+, driving a 76% increase in leads within the first four months by applying creative best practices and enhanced social media strategies.
• Conducted market research (MRI-Simmons) to identify media habits of a niche healthcare audience, recommending cost-efficient strategies for targeted outreach and optimized budget utilization.
• Led the growth and development of two direct reports, ensuring alignment with broader marketing goals and fostering a culture of collaboration across multiple teams.

Company Overview: A Global Advertising Agency

• Managed annual marketing budgets of $14M+, developing and executing communication plans for major national and regional brands (e.g., BASF, Boehringer Ingelheim, Kashi, Bomb Pop, Frigidaire).
• Leveraged consumer research (Simmons/MRI, Global Web Index) and competitive analysis to create budget-efficient strategies that increase brand awareness, drive product discovery, and boost sales, including an 11% sales increase for Bomb Pop.
• Collaborated with clients and cross-functional teams to design, execute, and optimize integrated media campaigns across digital, social, TV, radio, and print, while negotiating competitive rates and tracking campaign performance to prove ROI.

Company Overview: A non-profit and youth development organization

• Secured Google Grant approval for The First Tee to enhance class registrations and donations through Paid Search.
• Organized and executed events, including Tom Watson Golf Academy Press Conference and Golf Clinic.
• Coordinated local media engagement for press conference while assisting Mr. Watson on-site.
• Served as primary contact for Mr. Watson, ensuring timely appearances throughout event.

Company Overview: An Advertising Agency

• Planned and executed cross-market traditional media campaigns for clients in healthcare, education, and tech, including the University of Kansas and Nueterra Healthcare.
• Negotiated competitive rates and secured high-value placements, promotions, and added value across media vendors, managing budgets from $10K to $175K.
• Tracked performance and delivered detailed campaign reporting while maintaining strong relationships with clients, vendors, and internal teams.

Company Overview: An Advertising Agency

• Administered strategy and execution of comprehensive agency communication plans across traditional, digital, and social channels.
• Managed budgets between $150,000 and $1.7 million to ensure project viability.
• Cultivated strong relationships with clients, vendors, and colleagues to enhance collaboration.
• Planned and organized golf tournaments and office events to foster team spirit.

Company Overview: A cable TV and digital advertising company

• Sold TV advertising space and developed tailored media recommendations to drive client ROI through targeted cable placements.
• Supported account executives with campaign proposals and research, gaining a strong foundation in media planning, audience targeting, and cross-functional collaboration.