Summary
Overview
Work History
Education
Skills
Timeline
Generic

Katherine MacDonald

Greenville,SC

Summary

Dynamic and innovative Content Producer with a proven track record of crafting engaging and impactful content across various platforms. Skilled in content strategy development, storytelling, and multimedia production. Proficient in leveraging analytics to optimize content performance and drive audience engagement. Strong ability to collaborate with cross-functional teams and adapt to evolving trends in the digital landscape. Passionate about creating compelling narratives (whether its through copywriting or video editing) that resonate with target audiences.

Overview

2
2
years of professional experience

Work History

Content Producer Coordinator

Nexstar - WSPA 7NEWS
06.2022 - Current
  • Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
  • Fostered strong relationships with industry influencers for potential collaborations or guest contributions to company publications.
  • Produced visually appealing videos enhancing the overall user experience on company websites.
  • Provided support during live events coverage as needed by managing social media accounts or writing real-time updates for online audiences.
  • Successfully managed multiple projects simultaneously, prioritizing workload to meet deadlines and deliver high-quality results.
  • Maintained a comprehensive understanding of industry trends, ensuring that produced content remained fresh, relevant, and insightful.
  • Collaborated with marketing team to develop targeted content strategies, increasing brand awareness and reach.
  • Assisted in video production process from pre-production planning through post-production editing stages.
  • Maintained an organized filing system on shared drives for easy access and reference by all team members.
  • Assisted in creating social media copy promoting published content to drive website traffic and increase engagement.

Education

Bachelor of Arts - Digital Culture And Design

Coastal Carolina University
Conway, SC
05.2022

Skills

  • Brand Storytelling
  • Content Strategy Development
  • Content Production
  • Video Editing - proficient in Adobe Premiere
  • Familiar with Photoshop, Canva & Procreate
  • Copywriting
  • Ability to create and maintain a physical or virtual organization method
  • Continuous desire to learn and remain knowledgeable
  • Adaptability
  • Collaborating with my team
  • Pre-production skills: can operate a DSLR, lighting and audio, location scouting

Timeline

Content Producer Coordinator

Nexstar - WSPA 7NEWS
06.2022 - Current

Bachelor of Arts - Digital Culture And Design

Coastal Carolina University

Similar Profiles

CREATE PROFILE
Katherine MacDonald