KATIE MALLER

My tenure at EVunited underlines a successful proficiency in a diverse skill set - sales, project management, & strategic marketing. Acknowledged for outstanding performance and autonomous leadership, I bring a distinctive skill set to contribute expertise in a collaborative and supportive leadership role. This alignment resonates with my empathetic nature, fostering effective interpersonal dynamics critical for success within the startup environment.

Sales:

• Direct sales efforts contributed to 53% of the company's all-time revenue with a 95% customer retention rate, an 18% close rate on qualified projects, and a 9.3x higher performance than the average sales representative.
• Lead Generation: Achieved an 800% increase in the overall company pipeline, demonstrating adept management and strategic growth.
• Business Development: Identified 72% of prospective clients within the company’s overall pipeline.

Project Management:

• Successfully secured a multi-million $ large-scale utility project through a series of meticulously prepared RFP submissions.
• Delegated as the lead project manager - being the sole candidate deemed fit for the position due to subject matter expertise and experience.
• Demonstrated proactive leadership in navigating challenges, including legal hurdles, technology changes, and federal/state regulations
• Collaborated with 200+ stakeholders, streamlining and optimizing project processes across cross-functional teams amid adversities.
• Recognized for outstanding performance - leading to the invitation to assist in similar capacities in other programs.

Strategic Marketing:

• Elevated marketing strategies by executing comprehensive inbound and outbound tasks, including market research, targeted campaigns, content creation, and public engagement.
• Delivered substantial results, manifesting in a significant increase in leads, heightened brand awareness, and the establishment of a synergistic foundation for ongoing improvements in marketing and sales initiatives.
• Played a pivotal role in building out robust marketing plans for campaigns, contributing to company growth, and optimizing processes for increased efficiency.

• Concurrently worked at two Habitat for Humanity affiliates. I was handpicked by both affiliates to lead transformative initiatives and restructuring. I served as the Executive Director & Executive Assistant at Habitat for Humanity of the Kokomo Community while simultaneously working as the Interim Executive Director at Habitat for Humanity of Grant County.
• Cultivated relationships with 50+ families, providing vital support and resources, embodying a commitment to community well-being
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Applied strategic thinking to develop and execute comprehensive long-term plans and organizational restructuring, fostering sustainability and growth
• Established a collaborative atmosphere among diverse stakeholders and served as the primary point of contact, managing a CRM database of 40,000+ contacts. Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
• Ensured financial stability for both affiliates, managing mortgages for 100+ families, and collaborating on budget planning with the finance committee
• Built relationships with donors, government officials and other organizations to secure funding and support for organization.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.

• As a freelance digital marketer, small-business owner, and a contributor to a leading digital marketing firm, I demonstrated leadership and entrepreneurship in preparing digital marketing services
• Maintained an organized workflow, consistently met deadlines, and effectively managed multiple accounts, showcasing entrepreneurial skills and a proactive, self-led approach
• Directed diverse social media campaigns (Facebook, Twitter, Instagram, LinkedIn) for a leading digital marketing firm, optimizing strategies across platforms
• Specialized in Google Ads for SEM, excelling in keyword research, ad copy, A/B testing, and performance analysis, implementing KPIs
• Played a pivotal role in setting up new accounts with a strategic execution approach, catering to Fortune 500 clients
• Provided valuable insights in client meetings, optimizing campaigns collaboratively, particularly for high-profile Fortune 500 clients
• Demonstrated proficiency in Facebook Ads Manager
• Maintained an organized workflow, consistently meeting deadlines, and effectively managed multiple accounts concurrently, tracking success through KPIs.