Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Katie Marti

La Crosse,WI

Summary

Dedicated Business Analyst and Marketing Automation professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Automation Supervisor

Kwik Trip. Inc.
La Crosse, WI
04.2022 - Current
  • Provides leadership for a team that supports the Marketing Automation Technology, Analytics Suite, MarTech and other supporting tools.
  • Continues development and reporting enhancements for the Kwik Rewards Loyalty Program and Analytics Suite. Leverages data to provide insights and inform strategies for optimal campaign performance.
  • Drives consumer-centric initiatives by working closely with Marketing, Category Management, Credit, Information Technology and other Kwik Trip Departments, focused on creating and delivering solutions that are meaningful, engaging, impactful, and outcome-driven.
  • Manages and owns Marketing Automation Technology, Data, Analytics Suite, MarTech and other supporting tools.
  • Reviews best practices and keeps up with trends, works with IT and SI Partners to roadmap enhancements and leads implementations for new technology.

Loyalty Business Analyst

Kwik Trip, Inc.
La Crosse, WI
06.2016 - 03.2022
  • Focus on supporting a Loyalty Program & Customer Relationship Initiatives, in both a business and technical capacity, in a way that will improve overall functionality of the program.
  • Business Lead/SME for Salesforce Cloud Solutions, such as Marketing Cloud & Sales Cloud
  • Synchronizes ongoing data management and acts as a data steward for MDM solution as it pertains to the customer record, including but not limited to data cleansing, quality and structure.
  • Build Journeys, Automations, Data Extensions, Ad Audiences, SQL queries and filtered reports to support Marketing and Loyalty Campaigns
  • Automates manual processes, consistently analyzes how to improve/streamline current processes and updates documentation
  • Leads ongoing strategy of researching new technology and integrating data sources used to enhance segment creation and reporting (ie. New data sources, 2nd/3rd Party Data Enhancements, etc...)
  • Report, interpret, and analyze customer data and program performance to manage the growth and development of the Kwik Rewards Loyalty program
  • Consistent delivery and reporting of key loyalty program performance and metrics using relational database and business intelligence applications
    - Data modeling and strategic execution of statistics within program, internally and externally.
    Provide market research, competitive analysis, data analysis, and recommendations for department and promotional initiatives
  • Coordinate relationships across all company departments including fellow analysts in IT, Credit, and Commercial Sales
  • Provide promotional forecasting, reporting, and ROI modeling for the Kwik Rewards Loyalty Program
  • Translate and present technical information into concise and practical information

Account Strategist

Metre Advertising Agency
La Crosse, WI
01.2016 - 05.2016
  • Strategic account manager for integrated full-service advertising and marketing agency serving industries including retail, technology, manufacturing, finance, healthcare, higher education, tourism, and more.
  • Maintained accounts, understood client goals and gathered requirements
  • Planned and managed integrated cross-media marketing strategies
  • Developed and activated marketing project plans on time and within budget
  • Monitored, analyzed, and reported on effectiveness of marketing and advertising campaigns

Marketing Director

The Insurance Center
Onalaska, WI
04.2013 - 12.2015
  • Provided the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
  • Assumed overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.
  • Prepared new product marketing plans for product introductions in cooperation with our President and Regional Sales Managers.
  • Orchestrated, executed and monitored performance of campaigns with reporting/analytics to boost brand awareness and profitability.
  • Conducted performance appraisals of marketing staff and ensured training and development opportunities.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Marketing Specialist

The Insurance Center
Onalaksa, WI
01.2012 - 04.2013
  • Led and implemented a CRM for tracking of Marketing Campaigns to ultimately drive leads for the sales team and prove an ROI on Marketing Initiatives.
  • Conducted a refresh of The Insurance Center's Brand which included an overhaul or the logo, color scheme and new website.
  • Monitored trends in social media, industry and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.

Education

MBA - Business Administration And Management

Viterbo University
La Crosse, WI
12.2014

BBA - Marketing

Viterbo University
La Crosse, WI
12.2011

Skills

  • Proficient in SQL & SOQL
  • Data-Driven Testing
  • Agile & Waterfall Methodology
  • HTML and XML

Certification

  • Certified Analyst, MicroStrategy - 10/2019 to 10/2022
  • Google Analytics & AdWords Certification
  • Salesforce Admin Certification - In Progress

Languages

Spanish
Professional Working

Timeline

Marketing Automation Supervisor

Kwik Trip. Inc.
04.2022 - Current

Loyalty Business Analyst

Kwik Trip, Inc.
06.2016 - 03.2022

Account Strategist

Metre Advertising Agency
01.2016 - 05.2016

Marketing Director

The Insurance Center
04.2013 - 12.2015

Marketing Specialist

The Insurance Center
01.2012 - 04.2013

MBA - Business Administration And Management

Viterbo University

BBA - Marketing

Viterbo University

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