Executed promotional strategies across dual banners, managing a team of 30 and a high-volume ad calendar.
Unified planning processes across operating companies to enhance alignment and achieve 5–8% year-over-year growth in promotional sales.
Developed and implemented robust planning frameworks, reducing promotional errors by 30% and minimizing financial risks during system integrations.
Converted promotional performance data into actionable insights, refining offer structures and campaign effectiveness.
Collaborated with marketing, merchandising, and operations to align promotional strategies with overall business objectives.
Oversaw full promotional lifecycle from strategy to delivery, ensuring campaigns remained commercially viable and operationally efficient.
Director, Sales & Merchandising Support
Price Chopper / Market 32
11.2018 - 02.2022
Developed comprehensive promotional strategy for weekly ads, optimizing pricing and campaign structure to maximize revenue and customer engagement.
Spearheaded $10 million pricing strategy for key value items, enhancing price perception and driving traffic and sales.
Oversaw cross-functional teams in sales planning, pricing, merchandising, and health & wellness to ensure alignment between strategy execution and in-store performance.
Collaborated with category and merchandising teams to refine assortment and shelf pricing strategies using performance data and customer insights.
Evaluated promotional spending to enhance ROI while preserving competitive position.
Manager & Director, Sales Planning
Price Chopper / Market 32
04.2016 - 11.2018
Led quarterly promotional planning by utilizing performance data and defined KPIs to enhance campaign effectiveness.
Analyzed promotional performance to identify trends and optimize future campaigns through data-driven decision-making.
Strengthened cross-functional alignment among departments, resulting in cohesive and impactful promotional execution.
Managed a team of 5, improving both execution processes and strategic output.
Industrial Engineering Manager
Price Chopper / Market 32
07.2014 - 04.2016
Executed labor optimization strategies across 135 stores, generating annual savings of approximately $1.8 million.
Established standardized processes and tools to enhance consistency in labor planning and operational efficiency.
Led cross-functional initiatives to align store operations with labor standards and business requirements.
Industrial Engineer Analyst
Price Chopper / Market 32
04.2012 - 06.2014
Established and executed revised labor standards resulting in $2mm cost savings
Collaborated with store teams to facilitate adoption of new processes and policies.
Executed ROI analysis on technology implementations and operational changes.
Quality Process Engineer
General Electric
01.2011 - 01.2012
Led root cause analysis and quality improvement initiatives for critical manufacturing components
Built reporting and scorecards to improve visibility into performance trends
Education
Master of Science - Operations Management
Kettering University
Bachelor of Science - Industrial & Management Engineering
Rensselaer Polytechnic Institute
Skills
Promotional strategy and execution
Pricing strategy and optimization
Process efficiency and optimization
Cross-functional leadership
Data-driven decision making
Retail analytics and insights
Team leadership
Stakeholder alignment and influence
Mentorship and talent development
Certification
Six Sigma Green Belt
MOST Work Measurement
Apollo RCA
Cornell Food Executive Program
Capital Region Leadership Tech Valley - Class of 2015
Head - Operations, Smart Infra at Larsen & Toubro Limited - ECC division - Smart world Comm groupHead - Operations, Smart Infra at Larsen & Toubro Limited - ECC division - Smart world Comm group