Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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KATIE MORA

Mesa,AZ

Summary

Results-oriented District Manager with over 20 years of experience in specialty retail. Well rounded retail background with proven strengths in out-performing company goals, profitability, shrink, turnover and Operation control. High energy leader able to develop, build and motivate a customer focus and goal oriented team. Overseeing multi stores operations including sales analysis, reporting payroll, customer service management, corporate/vendor relations, shipping and receiving, inventory control, Visual updates for stores. Strong in all aspects of interviewing, hiring, training, reviews, individual development plans, career develop goals.

Overview

22
22
years of professional experience

Work History

District Manager

Rue 21
03.2017 - 04.2024
  • Oversaw all daily operations of 26 store locations during liquidation process.
  • Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales.
  • Supervised 16-26 locations throughout the Southwest and Midwest to enforce high-quality standards of operation - brand re build.
  • Implemented risk-management protocols for loss prevention, leading to a consistent decrease in shrinkage rates across the district.
  • Reduced turnover rates by implementing proactive retention strategies designed to address potential employee concerns before they escalated into resignations or terminations.
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
  • Built positive and productive relationships with store and field leadership.
  • Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
  • Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.

District Manager

Wet Seal Inc
05.2009 - 01.2017
  • In charge of a 13 store district ranging from Arizona, Nevada, New Mexico and Nebraska
  • Supervise 60+ managers in areas of operation control, managing of employees, business redirection if needed, weekly/monthly and Quarterly goals and objectives
  • Oversee inventory control, shipment deliveries and planning of scheduling to ensure time management is in place
  • Host Weekly conference calls with store teams and leverage the strength in the district to ensure the building of high morale and contribution to growth of my people
  • Host company calls with other District Managers in the company and ensure proper understanding of the company's operation controls whether new or existing and making strong partnership with the company Loss Prevention Direction and Senior Vice President of stores.
  • Modeled best practices for sales and customer service.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
  • Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
  • Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.
  • Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.

District Manager

Tilly's
12.2001 - 05.2009
  • Started with Tilly's as a sales associate
  • Worked my way up to a floor supervisor, Assistant Manager, Co Manager, Store Manager and then promoted to District Manager of Southern California in December 2001
  • Ran the orange county market for 3 years and then relocated to Arizona to open and run the first out of state district
  • Successfully opened 9 Tilly's locations throughout the Arizona Valley
  • Trained and promoted another District Manager to split the state of Arizona
  • Worked hand in hand with the CEO and Senior Vice President of Stores
  • Conducted job fairs, training seminars and successfully got Tilly's off and running in the retail world
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

Education

Citrus College

High School Diploma -

Pomona Catholic
Pomona, CA
01.1997

Skills

  • Leadership skills
  • Recruiting and Hiring
  • Strategic Planning
  • Customer Service
  • Training and coaching
  • Attention to Detail
  • Goal Setting and Performance Metrics
  • Team Development
  • Financial Management
  • Interpersonal Communication
  • Leadership Development
  • Time Management
  • Operations Management

Accomplishments

  • District manager trainer for the region - would onboard and train all new District Managers hired to the company. 2 week training course.
  • Part of a Think No Shrink club for 5 years in a row consistently beating company shrink goal. 3 years in a row had the lowest shrink in the company.
  • Have successfully opened 15 new store locations. Have successfully closed 16 store locations.
  • Promoted to Senior District Director in the Region and worked directly with Regional Director and Senior Vice President of stores weekly to establish company goals and help introduce new policies, practices, shifting gears in business and overall high communication to the field.
  • Set up the visual directive for stores to complete. Would set the visual directive up in stores and implement in the whole company. Was the Presentation Manager for the region for 3 years.

Timeline

District Manager

Rue 21
03.2017 - 04.2024

District Manager

Wet Seal Inc
05.2009 - 01.2017

District Manager

Tilly's
12.2001 - 05.2009

Citrus College

High School Diploma -

Pomona Catholic
KATIE MORA