Katie Murphy

• Responsible for nurturing and developing relationships with decision-makers from key audience segments.
• Learned the utility industry quickly to understand our customers' needs
• Increased attendance of key demographic by 15% in first 5 months
• Developed strategic plans, setting clear objectives and achievable milestones for the team.
• Interacted with customers and clients to identify business needs and requirements.
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• Maintained sense of urgency in answering customer questions, requests and preparation of proposals/estimates
• Used consultative sales techniques to understand customer needs and recommend relevant products and services, implemented up-selling strategies as well
• Sales Presentation management included creating company wide templates used to present exhibit designs
• Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base, especially during the pandemic
• Managed administrative logistics of events planning, event booking, and event promotions.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.

In May 2018 I launched Motor City Exhibits, my own exhibit consulting agency. Motor City Exhibits was born when I found there was a significant need for a consultative, turn-key exhibit and trade show consulting service for small to mid-sized companies in the Metro Detroit area. My services included recommendation / sales of exhibit products, exhibit and graphic design services (outsourced), show coordination, logistics management, on-site exhibit assistance (installation, dismantle, booth work) budget management and more. I folded all of my clients in to GraphiColor in 2018 when I returned to work there under new management.

• Managed customer accounts to secure customer satisfaction and repeat business.
• Achieved or exceeded company-defined sales quotas.
• Kept detailed records of daily activities through online customer database.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.

• Implemented, executed and strategically expanded business channel partnerships and program initiatives.
• Prepared sales presentations for clients showing success and credibility of products.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Researched and implemented company wide CRM system (Hubspot)
• Led re-design of company website
• Built relationships with customers and community to establish long-term business growth.

• Performed event coordination for larger parties and gatherings.
• Supervised 10+ center employees
• Managed administrative logistics of events planning, event booking, and event promotions, including working with NCAA and Detroit Sports Commission to host the 2009 Collegiate Bowling Finals which was broadcast live on ESPN2 from our facility
• Networked at events and by phone to expand business profits and revenues.
• Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.

• Processed purchase orders and invoices in accordance with company procedures.
• Devised and implemented policies and procedures for purchasing and inventory/pricing control.
• Procured goods and services from range of vendors, negotiating pricing and contract terms.
• Wrote quality content for thousands of items on web-based incentive catalogs, enabling site visitors to quickly obtain information regarding items