Katie N. Reed
Bridgeport,WV
Summary
Results-driven professional specializing in portfolio development from product conception to market launch, with comprehensive experience across the product life cycle. Proven expertise in various therapeutic areas has led to strategic alignment and measurable success. Strong competencies in market analysis, project management, and cross-functional collaboration drive effective commercial strategies while maintaining high standards of integrity and attention to detail. Demonstrated ability to lead high-performing teams and optimize business processes to achieve organizational objectives.
Overview
19
19
years of professional experience
Work History
Director, NA Portfolio Development & Market Analytics
07.2021 - Current
- Leads North America product selection process and represents the NA region in global opportunity evaluations, prioritization and scoping exercises
- Monitors competitive intelligence remaining apprised of market trends, competitive landscape, product life cycle potential, therapeutic area advancement and anticipated loss of exclusivity and legal outcomes
- Partners on regional and global strategy initiatives and special projects as commercial portfolio and future pipeline expert
- Develops and delivers compelling presentations and data visualizations to communicate insights and recommendations to key stakeholders across scientific and commercial business partners.
- Evaluates market dynamics to develop insights into competitive positioning and areas for growth.
- Enhanced decision-making processes by implementing data-driven solutions across key business units.
- Leverages organizational, institutional and industry knowledge to anticipate commercial business needs and delivers insights to support strategic decisions across various teams including legal, regulatory, clinical and R&D
- Supports earnings preparation, industry messaging and business development evaluations
- Collaborated with third-party data vendors to align with business objectives.
- Oversee the development and distribution of over 75 IQVIA reports and dashboards to multiple business partners across the organization
Senior Manager, NA Portfolio Development
07.2017 - 07.2021
- Forged strong relationships with stakeholders across the organization to facilitate confident decision making and opportunity identification by managing a robust product selection process
- Proactively engaged scientific affairs to develop strategies supporting prioritization, resource allocation and capacity planning for new pipeline opportunities
- Executed prioritization of complex development programs to ensure delivery of R&D strategic priorities driving long-term commercial revenue
- Lead the five-year strategic planning process, monthly forecast updates and annual budget review for new products
- Led cross-functional team for NA Novel Product Ideation Process to establish life cycle management strategies.
- Supported litigation attorneys serving as Mylan Corporate Witness during litigation proceedings
- Lead efforts to attract, hire, develop and retain new employees to create a team of high-performing talent
Manager, NA Portfolio Development
01.2015 - 07.2017
- Lead creation and maintenance of over 700 commercial forecast models highlighting project risks and opportunities to inform strategic business plans
- Proactively shared key commercial insights and trends with R&D to ensure alignment on development progress and commercial expectations
- Assisted litigation teams in developing scenario-based forecasts throughout legal processes.
- Lead the implementation of numerous process improvements, creation of multiple key reports, and automation efforts to reduce redundant activities within the group
Manager, NA Product Launch Pricing Strategy
03.2014 - 01.2015
- Developed and deployed commercial launch strategies for over 120 products, many of which became top contributors for the organization
- Collaborated with operational and technical teams on product launch activities to anticipate target customers, identify recommended strategies, monitor launch progress and determine future product strategy to ensure that market share and financial goals were achieved
- Implemented innovative strategies to proactively target customers for pre-commitments while coordinating with legal to ensure compliance with agreements.
Supervisor, NA Product Launch Pricing Strategy
09.2012 - 03.2014
- Developed a dedicated new product launch team responsible for recommending and executing upon strategies to achieve market share and optimize financial goals for new product launches
- Oversaw preparation and maintenance of product launch materials, including pricing committee documentation and strategic incentive agreements.
- Developed agreements to enhance partnerships and launch incentives for new products.
- Provided continuous communication and education to the national sales team throughout the progress of launch and active negotiations ensuring that customer targets, market landscapes and overall product launch strategies were clearly defined
Specialist, Pricing & Contracts
07.2010 - 09.2012
- Created pricing scenarios and conducted financial evaluations aligned with competitive market conditions.
- Performed opportunity analyses through collaboration with operational and supply chain teams to identify potential for volume capacity extension.
- Produced reports for executive management including post launch reporting, analysis of additive product opportunities and right of first refusal activity
Senior Associate, Pricing & Contracts
05.2008 - 07.2010
- Supported operations for key accounts including evaluations of customer sales trends, contract negotiations and the development of strategic agreements such as incentives, promotions and rebates
- Performed profitability analysis and market evaluations of new and existing products to identify customer opportunities, respond to price challenges and strategically participate in competitive bids
- Contributed to departmental initiatives focused on creating tailored packaging for key customers
Associate, Pricing & Contracts
05.2006 - 05.2008
- Analyzed competitive pricing request from customers for new and established commercial products
- Developed analytics to support National Account Managers in tracking price activities
- Collaborated with Legal and Finance teams to negotiate product offer letters, rebate agreements and promotional offers effectively
Education
Bachelors - Business Administration
Fairmont State University
05.2005
Skills
- Product Launch
- New Product Selection
- R&D Prioritization
- Patent Landscape Evaluation
- Project Management
- Business Development
- Novel Product Ideation
- Generative AI Research
- Proven Leadership Skills
- Strong Communication Skills
- Advanced MS Excel Knowledge
- Expertise in MS PowerPoint Design
- Tableau
- Contract negotiation
Timeline
Director, NA Portfolio Development & Market Analytics
07.2021 - Current
Senior Manager, NA Portfolio Development
07.2017 - 07.2021
Manager, NA Portfolio Development
01.2015 - 07.2017
Manager, NA Product Launch Pricing Strategy
03.2014 - 01.2015
Supervisor, NA Product Launch Pricing Strategy
09.2012 - 03.2014
Specialist, Pricing & Contracts
07.2010 - 09.2012
Senior Associate, Pricing & Contracts
05.2008 - 07.2010
Associate, Pricing & Contracts
05.2006 - 05.2008
Bachelors - Business Administration
Fairmont State University
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