Katie O'Connell

Marketing Analyst

HealthMark Group

08.2021 - Current

Functioned as the primary CRM administrator, partnering with leadership to develop initiatives aimed at improving team collaboration, morale, and overall engagement across departments.
Managed customer data within HubSpot, ensuring accuracy and accessibility, while adhering to industry standards, and collaborated with relevant teams to update data and workflows as needed.
Partnered with cross-functional teams to design dashboards that monitor performance metrics, such as lead conversion rates, pipeline velocity, revenue projections, and customer satisfaction to provide insight for leadership teams.
Assessed marketing campaign outcomes to measure impact and refine strategies and utilized Google Analytics to derive actionable insights on website performance and SEO/SEM results
Identified and recommended improvements to processes, programs, and initiatives based on robust data analysis.
Developed processes to continually scrub and clean data.
• Proficient in Excel for advanced data analysis, including creating pivot tables, charts, and dynamic dashboards for advanced data analysis and visualization.
• Authored and managed the “HubSpot Playbook,” a centralized resource for documenting policies, workflows, and training manuals, ensuring alignment with organizational values and enhancing operational efficiency.
Led employee engagement initiatives, including key meetings, training sessions, and team-building events.
Strong communication skills with a proven ability to manage multiple priorities in a fast-paced environment, delivering exceptional results under tight deadlines.

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