Hi, I’m
KATIE PAULSEN
Reading,MA
Summary
Dynamic marketing executive with over 15 years of experience driving creator and influencer programs for Fortune-level organizations. Proven expertise in scaling enterprise partnerships, modernizing workflows, and leading cross-functional teams to achieve strategic goals. Recognized for translating complex business objectives into streamlined, high-impact creator marketing strategies that leverage data-driven insights, creativity, and operational excellence. Committed to fostering innovative solutions that enhance brand visibility and engagement in a rapidly evolving digital landscape.
Overview
25
years of professional experience
Work History
RhythmInfluence / RhythmOne
Senior Vice President
01.2025 - Current
Job overview
- Lead Account Management, Sales Strategy, Paid Media, and Measurement teams to ensure seamless, integrated execution of creator marketing programs.
- Serve as senior strategic partner for enterprise-level client needs, deepening direct relationships and guiding long-term creator marketing vision.
- Scaled major enterprise partnership by 4x through refined strategy, optimized workflows, and expanded business line involvement.
- Act as organizational subject matter expert on creator marketing feasibility, compliance, workflow design, and best practices.
- Oversee team performance, role leveling, talent development, and org design to support sustainable operational scale.
- Direct creative and strategic development of custom creator-first campaigns, ensuring alignment with brand, performance, and regulatory requirements.
- Evaluate and implement platform-agnostic technology solutions to enhance discovery, measurement, and creative production efficiency.
- Drive employee engagement and cross-functional cohesion through transparent communication and culture-focused leadership.
- Partner with executive teams across parent organization to broaden creator offering integration and expand revenue potential.
RhythmInfluence / RhythmOne
Vice President
05.2020 - 01.2025
Job overview
- Acted as primary liaison with Finance to ensure accurate revenue tracking, compliance controls, and consistent creator payment operations.
- Collaborated with Legal to accelerate and streamline contract execution, including IOs, MSAs, and creator agreements.
- Transformed client objectives into actionable creator marketing strategies supported by data, vetting rigor, and performance insights.
- Identified, evaluated, and onboarded strategic technology partners spanning creator discovery, vetting, campaign monitoring, and creative production.
- Mentored Influencer Specialist talent, establishing clear development paths and leveling expectations.
- Oversaw Account Management quality across campaigns, ensuring superior client service and operational excellence.
- Established internal thought leadership framework to keep teams ahead of platform changes, creator ecosystem shifts, and emerging industry trends.
- Negotiated and strengthened relationships with leading talent representation firms to streamline creator partnership process.
- Built early strategic foundation for enterprise client expansion, enabling future multi-line business integration.
RhythmOne
Vice President, Influencer Marketing
10.2015 - 05.2020
Job overview
- Drove more than $20M in creator-led and premium media revenue through strategic consultation.
- Partnered closely with Sales leadership to guide pipeline forecasting, client positioning, and go-to-market refinement.
- Served as product expert across social, mobile, and creator executions, specializing in high-performing consumer verticals.
- Developed full-scale creator program solutions for national advertisers across CPG, retail, and lifestyle categories.
Burst Media
Senior Director & Director, Brand Sales / Brand Solutions
01.2010 - 01.2015
Job overview
- Generated $20M+ in premium brand revenue through strategic partnership development and solution-oriented sales consultation.
- Created high-performing social, mobile, and video programs grounded in audience insights and brand objectives.
- Developed more than $75M annually in digital proposals for national advertiser portfolios.
- Led sales enablement for 20+ account executives, elevating pitch effectiveness, efficiency, and brand storytelling.
- Collaborated cross-functionally with Marketing, Operations, and Publisher Services to unify process and drive revenue growth.
Hill Holliday
Online Media Planner
11.2000 - 10.2002
Job overview
- Developed digital media plans for enterprise-level clients across retail and technology sectors.
- Negotiated rates and placements with digital publishers to optimize performance and budget efficiency.
- Supported client management through performance reviews, reporting, and strategic campaign recommendations.
Education
Boston College
B.A. from Communications & Human Development
University Overview
Dean’s List
Skills
- Creator & Influencer Marketing Strategy
- Enterprise Client Leadership
- Revenue Growth & Sales Enablement
- Cross-Functional Team Leadership
- Social media platform expertise
- Technology Vetting & Workflow Optimization
- Creative & Strategic Program Development
- Talent & Contract Negotiation
- Executive Communication & Relationship Management
- Strategic leadership
- Operational excellence
Affiliations
- American Marketing Association
- IAB Creator Economy Committee
Timeline
Senior Vice President
RhythmInfluence / RhythmOne
01.2025 - Current
Vice President
RhythmInfluence / RhythmOne
05.2020 - 01.2025
Vice President, Influencer Marketing
RhythmOne
10.2015 - 05.2020
Senior Director & Director, Brand Sales / Brand Solutions
Burst Media
01.2010 - 01.2015
Online Media Planner
Hill Holliday
11.2000 - 10.2002
Boston College
B.A. from Communications & Human Development
Webby Award Winner
Led strategy and end-to-end execution of a Webby-recognized creator program for a Fortune 500 jewelry brand, leveraging a celebrity-anchored cultural moment to drive brand relevance and engagement.
ADDITIONAL EXPERIENCE
- The Parish Café — Server/Bartender (2005–2007)
- Overland Capital Group — Administrative Assistant (2005–2006)
- Westin St. John — Banquet Server (2002–2005)
Webby Award Winner
Led strategy and end-to-end execution of a Webby-recognized creator program for a Fortune 500 jewelry brand, leveraging a celebrity-anchored cultural moment to drive brand relevance and engagement.