Katie Poor

• Lead account strategy for urgent care networks across Alabama, collaborating with C-suite decision makers to drive respiratory treatment rates and improve patient outcomes.
• Ranked #2 nationally in Q1 for treatment rate growth; territory up 6% quarter-over-quarter.
• Provide consultative support on patient satisfaction and access strategies while aligning internal sales teams for execution.
• Navigate organizational changes, provider hesitation, and shifting workflows to strengthen account trust and product adoption.

• Achieved 103.61% TRx and 108.14% NBRx YTD for Trintellix in 2024.
• Outperformed district, region, and nation in new to brand prescription (NBRx) growth.
• Ranked #32 of 252 representatives nationally for overall product performance.
• Educated healthcare providers in the neuroscience market on the clinical profile of Trintellix to support improved treatment outcomes for patients with MDD.
• Leveraged data insights and territory analytics to strategically drive growth in high-opportunity accounts.

• Managed outreach on behalf of Pfizer for COVID-19 therapies and treatments.
• Provided education and resources to an expanded network of specialists, primary care and healthcare providers, while building relationships through frequent calls in Mobile and Baldwin Counties.
• Selected to lead Professional Development Forum, an elite group of 12 charged with supporting regional team success as part of wider business sustainability efforts.
• Strategically assessed the overall business to prioritize opportunities and develop/execute a plan of action designed to maximize impact of territory.
• Met or exceeded company set goals and IC expectations quarterly; ranked 2nd of 12 in district YTD 2022.
• Selected as one of two representatives in region to participate in the Inizio Emerging Leaders Leadership Development Program.

• Developed and fostered partnerships with C level decision makers to drive category growth and create mutual value for customers and the company.
• Managed eleven key accounts across the healthcare vertical throughout the US, accounting for multi million dollars in sales.
• Promoted solutions offerings to expand revenue growth across the hospital system portfolio.
• Compiled reports on account progress, goals, and forecasts for account teams and stakeholders.
• Defined and communicated compelling vision for key accounts to account team and internal stakeholders, while ensuring client needs were met.
• Evaluated client feedback to brainstorm ways to improve products and provide quality customer service.

• Managed ten major Education sector accounts in Alabama and Florida, generating over $2 million in annual business.
• Conducted product presentations and training sessions for faculty members to showcase benefits and features of the textbooks and digital resources.
• Championed the launch of the company's REVEL technology, resulting in achieving the highest territory adoption rate in the region.
• Analyzed sales data to adjust and improve sales strategies.
• Researched market and competitor trends, implementing best practices to improve customer satisfaction.

• Drove business development for a broad portfolio of eye care therapies and products, consistently ranking

within top 15% of the company's top-performing sales representatives.

• Identified market opportunities and established growth trajectory in Ophthalmology/Optometric practices across

Alabama, Mississippi, and California.

• Successfully launched new to market therapeutic by spearheading Speaker Alliance events, webinars and a

Pharmacy dinner program to support the marketing strategy.

• Led training development initiatives around product knowledge and market development within the district.

• Developed and implemented a comprehensive market share tool across the Southeast Region, enabling

accurate analysis and tracking of market trends, competitors, and customer preference of OTC products.

• Selected as one of eight representatives nationwide to provide feedback to creative marketing agency as so that

media and resources were tailored to clients' needs.

• Converted high decile target with limited writing of our therapeutic into the #1 prescribing doctor in the country

through diligent and effective selling.