Katie Sullivan Porter
Lehi,UT
Summary
Growth marketing expert with nearly 15 years of experience driving substantial revenue growth through innovative, data-driven strategies. Specializes in SEO, paid advertising, social media, and omnichannel marketing to enhance customer acquisition and retention. Adept at leading cross-functional teams and managing significant marketing budgets to maximize ROI.
Overview
15
15
years of professional experience
Work History
Head of Growth Marketing
Leadership Circle
03.2024 - Current
- Implemented data-driven decision making processes to optimize marketing channels and allocate resources effectively, resulting in 40% decrease in customer acquisition costs
- Led cross-functional teams to drive successful marketing campaigns resulting in 30% increase in conversion rates
- Devised content strategy to effectively engage target audiences
- Developed and executed comprehensive growth marketing strategies to increase user acquisition, retention, and revenue for a fast-paced tech startup
- Conducted market research and competitor analysis to identify new opportunities and trends, leading to successful launch of innovative marketing campaigns
Director of Marketing
Beddy's
09.2023 - 03.2024
- Increased online sales 10% YoY in Q4 holiday season
- Implemented customer acquisition strategies that led to 20% increase in new website traffic MoM through search engine optimization, TikTok advertising, and strategic influencer marketing relationships
- Devise, brainstorm, and initiate omnichannel marketing campaigns aimed at generating sales and enhancing brand awareness with an annual budget of $6.5 million, holding all initiatives accountable to a marketing efficiency ratio of 10
- Aligned budgets to trim excess spending and save the company approximately $150K annually
- Spearheaded digital transformation initiatives, driving increased productivity and efficiency, saving approximately 15 hours per week of shared team time in manual labor and processes
Senior Product & Content Marketing Manager
Marin Software
12.2021 - 09.2023
- Consistently increased organic traffic 20% MoM as well as growth in 100+ strategic keywords QoQ
- Increased organic leads by 650% YoY
- Strategize, ideate, and launch omnichannel marketing campaigns designed to drive leads and impact brand awareness
- Execution of field-marketing events, trade shows, and speaking engagements
- Managed full lifecycle of content creation, from ideation and production to distribution and performance tracking
- Collaborated with sales and customer success teams to ensure alignment on messaging and promote product adoption and retention
- Managed content distribution to online channels and social media platforms
Marketing Strategist
Avalaunch Media
05.2019 - 12.2021
- Function as outsourced director of marketing for up to 15 clients in various competitive industries
- Manage the work of 5-6 marketing managers and associates internally to execute nearly $2M in yearly agency revenue, and up to $8M in client advertising
- Provide insight and expertise in Google Ads, Meta Ads, organic social best practices, search engine optimization techniques, and marketing automation
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
Digital Marketing Manager
Utah Media Group: Salt Lake Tribune
01.2018 - 04.2019
- Produce marketing campaigns with a positive ROI of 10x or greater; including web, SEO, SEM, email, & social media, and optimize $80K per month advertising budgets
- Project management of deliverables, including design and webpage development
- Budgetary control of all digital marketing spend for each client, allocating and utilizing up to $1M in advertising per year
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
- Led and managed talented teams to plan and implement project tasks while meeting timelines and exceeding expectations
Influencer Marketing Program Manager
The Hut Group: IdealFit
01.2017 - 12.2017
- Foster and oversee $15M in yearly corporation/influencer relationships for 200+ industry leaders
- Manage a team of 5 outreach coordinators who create hundreds of yearly collaborations for branded influencer and affiliate content, including social posts, videos, blogs, and more
- Coordinate company events, often investing $70K+ per event and having 200+ attendees
- Formulated high-quality written storytelling and visual content for social media campaigns
Marketing & Advertising Manager
Verizon
03.2013 - 12.2016
- Grew the advertising program to over $200K per year for 100+ stores across 9 states
- Lead branding efforts, execution of large-scale campaigns and promotions
- Coordination of 30-50 events per year
- Content marketing for radio, print media, and community engagement
- Planning and execution for campaigns in email, social media, e-blast, and mobile device applications
- Marketing policies, procedures, budget management, documentation, and reporting
Education
Bachelor of Science (BS) - Theatre Arts Management
Utah Valley University
Orem, Utah, United States12-2012
Skills
- Revenue & Profit Growth
- Omnichannel Strategy
- Paid Media Advertising
- Content Marketing
- Search Engine Optimization
- Social Media
- Email & SMS
- Product Marketing
Timeline
Head of Growth Marketing
Leadership Circle
03.2024 - Current
Director of Marketing
Beddy's
09.2023 - 03.2024
Senior Product & Content Marketing Manager
Marin Software
12.2021 - 09.2023
Marketing Strategist
Avalaunch Media
05.2019 - 12.2021
Digital Marketing Manager
Utah Media Group: Salt Lake Tribune
01.2018 - 04.2019
Influencer Marketing Program Manager
The Hut Group: IdealFit
01.2017 - 12.2017
Marketing & Advertising Manager
Verizon
03.2013 - 12.2016
Bachelor of Science (BS) - Theatre Arts Management
Utah Valley University
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