Summary
Overview
Work History
Education
Skills
Timeline

KATIE REILLY

Washington,DC

Summary

Experienced with a proven ability to craft strategic content that converts, increases profits and engages, for any demographic across websites, blogs, social media, SMS, ads, newsletters, fundraisers, graphic design, video, and profitable branded merchandise. Brings extensive experience with: Copy writing Leading teams Merchandise SEO HTML Social media ads Photoshop Social media content

Overview

17
17
years of professional experience

Work History

Campaign Director

UltraViolet
Remote
12.2019 - Current


  • Developed policy positions and secured 75 non-profit endorsements for publication of a tech policy report that was featured in Mashable and The Washington Post
  • Collaborated with Meta, Reddit, TikTok, and Twitter to recommend, advance, and change platform policies and improve user experiences across social media
  • Wrote and managed the development and design of a media style guide on combating online disinformation, featured on the front page of The Washington Post and covered by The Boston Globe, Good Morning America, NBC News, and AP News
  • Authored articles in Teen Vogue and LGBTQ Nation
  • Nominated for Diversability's 2022 Disability Impact Award
  • Designed and implemented digital, web and social strategies to reach annual goals
  • Managed staff.

Contributing Writer

Autostraddle Remote
05.2022 - Current
  • Utilized exceptional copy writing, research, and proofreading skills to produce engaging and error-free content on deadline
  • Formatted articles with HTML, photos, and SEO information
  • Wrote highly trafficked features on subjects such as tech, medical, and lifestyle news and book reviews
  • Developed copy while maintaining brand voice and adhering to legal requirements
  • Wrote up to 2500 word assignments according to instructions
  • Write creative content, to engage readers generate views and attract the interest of paid members and advertisers

Founder

Etsy Shop
09.2021 - Current
  • PixieHollowStore Remote
  • Earned rating of “Star Seller” for top ratings in customer service, reviews, and shipping times
  • Average 5 star rating from verified customer reviews
  • Developed successful online sales operations from scratch; Completed up to 10 customized sales and shipments every week
  • Incorporated SEO keywords into copy to increase search result rankings, producing page 1 rankings across several Etsy product categories
  • Conducted market research to determine pricing and capitalize on emerging opportunities
  • Devised and deployed sales and marketing tactics to drive strategic growth
  • Oversaw business budget planning and administration, taxes, reporting, and accounting functions
  • Planned and prepared advertising and promotional material to increase sales.

US Campaigns Manager, Level II

SumOfUs Remote
06.2018 - 11.2019
  • Used A/B testing to lead team in exceeding fundraising goals for the first time in 1.5 years: took team from reaching 50% to 120% of digital fundraising goals
  • Raised more than $70,000 in donations from one email
  • Managed team of four US digital staff and contractors
  • Supervise and train them in strategy and best practices for social media, email, video, fundraising, and web content
  • Coordinated with global campaigns team in Canada, Australia, and Europe to reach US engagement goals and adapt global content for a US audience
  • Director's review stated: “Driving force in helping the team working more collaboratively.”
  • Wrote press releases, created messaging guides, and served as media spokesperson
  • Secured features in Fortune, Bloomberg, and The Hill.

Senior National Online Organizer (Senior Digital Strategist)

Sierra Club Washington
, DC
03.2017 - 05.2018
  • Managed digital engagement campaign that generated 107,000 sign up conversions
  • Led a team of 18 digital staff in social media coverage, copy, branding, and training for a live event that trended across social media
  • Grew new program email list segment from 0 to 100,000 emails in one year through targeted acquisition strategies on social media, SMS, ads, and content
  • Led digital strategy that generated 42,000 RSVPs for a large national event
  • Wrote copy and set up email, social media, SMS, web; managed $50,000 digital ad budget
  • Hired, trained, oversaw work, and conducted ongoing and formal performance reviews for interns.

Digital Strategist

National Online Organizer, Sierra Club Washington
, DC
08.2014 - 03.2017
  • Worked in coalition to create 3 tweets a second, 4 trending hashtags, and 1,050% in tweets on climate
  • Increased social media following by more than 6,500 in one month
  • Wrote and produced digital content that set organizational record for the most public comments, event RSVPs, and phone calls generated to policy makers in the shortest amount of time
  • Reorganized SMS CRM system to increase efficiency, effectiveness, and reduce cost
  • Managed email, SMS, social media, and staff training for 200 simultaneous events across 47 states
  • Created a Facebook post that reached more than 1.2 million people with 21,000 likes
  • Represented organization in meetings with the White House and House caucuses about digital strategy best practices.

Founder

InternLikeARockstar.com
Philadelphia, PA
06.2010 - 08.2014
  • Managed team of bloggers as well as editorial calendar, social media content, SEO, advertising, and design
  • Earned a profit from advertising through Google AdSense and Amazon Associates
  • Earned top search rankings for relevant queries through SEO and social media
  • Earned 198% increase in views in one year via social media, SEO
  • Leveraged large following to build partnerships with major brands and universities
  • Partnered with the National Association of Broadcasters to host a social media giveaway for Tim McGraw's Superstar Summer Night and promote the NAB Show Conference
  • Partnered with companies like Warner Music Group, SiriusXM, and Buzzfeed to promote internship opportunities through my website and social media.

Head of Digital Marketing

Mad Dragon Records
Philadelphia, PA
06.2006 - 03.2010
  • Directed team of eight and oversaw digital media platform strategy including mobile, PR, video, social media, email marketing, metrics and analytics, websites, digital advertising, newsletters, copy writing, project management, and partnerships
  • Developed and executed digital marketing efforts to enhance visibility and sales for 5 musicians
  • Developed and supervised three national digital marketing teams up to several hundred members
  • Ran all aspects of online and social media (MySpace, Twitter, Facebook, YouTube) including graphic design, site merchandising, coding HTML and CSS, publishing, and CRM.

Education

Master of Business Administration (MBA) - Marketing and Entrepreneurship

GPA: 3.70

Bachelor of Science - Music Industry

GPA: 3.85, summa cum laude

Accelerated - Legal Studies

AJ Drexel Scholarship Recipient, Second place in Henderson Challenge Entrepreneurship

graduate - undefined

Drexel University

Skills

  • G-Suite, MS Office, HTML, Photoshop, Slack, Asana, SEO strategies

Timeline

Contributing Writer - Autostraddle Remote
05.2022 - Current
Founder - Etsy Shop
09.2021 - Current
Campaign Director - UltraViolet
12.2019 - Current
US Campaigns Manager, Level II - SumOfUs Remote
06.2018 - 11.2019
Senior National Online Organizer (Senior Digital Strategist) - Sierra Club Washington
03.2017 - 05.2018
Digital Strategist - National Online Organizer, Sierra Club Washington
08.2014 - 03.2017
Founder - InternLikeARockstar.com
06.2010 - 08.2014
Head of Digital Marketing - Mad Dragon Records
06.2006 - 03.2010
- Master of Business Administration (MBA), Marketing and Entrepreneurship
- Bachelor of Science, Music Industry
- Accelerated, Legal Studies
Drexel University - graduate,

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