Katie Reisinger
Chicago,IL
Summary
Strategic, energetic, and dynamic advertising professional with experience in ad tech, campaign management, strategy & media planning, and driving revenue growth and client retention.
My career is founded at the intersection of interpersonal skills, strategy, problem solving and creating experiences.
Overview
8
8
years of professional experience
Work History
Account Executive
Undertone
11.2022 - Current
- Work with the media community including in-house strategy teams and client direct connections to develop unique and strategic digital campaigns comprised of proprietary, complex, high-impact digital solutions
- Prospect new clients through research and perseverance; responsible for driving new revenue throughout the Midwest with holding companies and independent agencies as well as striving for current client retention
- Lead internal cross-functional teams to drive client success through solutions-oriented approaches from campaign flight to completion
- In-depth knowledge of industry leading Display, OLV, CTV/OTT, and DOOH solutions via direct and programmatic media buys
- Develop and present compelling presentations to potential clients, resulting in new business acquisition from three brand new agencies in one quarter
Client Partner
Undertone
05.2021 - 11.2022
- Managed a book of business $6M+ throughout the calendar year across multiple sellers and verticals by fostering successful cross-team collaboration and client communication to drive revenue growth and solutions
- Responsible for creating and driving backend solutions through collaboration, overseeing multiple teams, and external client communication throughout duration of all campaign flights
- Drove over $500k incremental revenue through strategic upselling approaches with existing campaigns and was integral in creating and maintaining positive client relationships for account retention
- Created strategic incremental revenue pitches as well as campaign wrap reports with PowerPoint all designed to create a story behind campaign performance as well as highlight future campaign opportunities
Customer Success Manager
Integral Ad Science
03.2020 - 05.2021
- Worked with top and mid-tier clients to create a strategic approach to contextual targeting, brand safety, and ad verification in their digital marketing plans
- Acted as client-facing POC providing weekly account updates as well as troubleshooting calls and customer support
- In-depth mastery of backend verification technology and optimization routes to enhance campaign performance, ROI, and overall client satisfaction
Underwriter - Account Management & Business Dev
Kinsale Insurance
10.2015 - 08.2019
- Underwrote over $2m in premium annually to drive growth through client retention and new business procurement for the Small Business division
- Account management responsibilities included cross-team collaboration, providing client-facing data and renewal terms, strong communication skills both in-person and remotely, and detail oriented terms issuance
- Ensured the accuracy of issued policies through strong attention to detail and consistent quality in generated output
Education
Bachelor of Science - Business Administration
University of South Carolina - Columbia
Columbia, SC12.2014
Skills
- Strategic Selling & Media Planning
- Marketing Strategy Implementation
- Strategic Initiatives
- Lead Generation
- Account Oversight
- Strong Presentation & Communication Skills
- Negotiation
- Problem Solving
- Driving Revenue through Innovation
- Account Management
- Prospecting and Cold Calling
- Team Leadership & Strong Interpersonal Skills
Timeline
Account Executive
Undertone
11.2022 - Current
Client Partner
Undertone
05.2021 - 11.2022
Customer Success Manager
Integral Ad Science
03.2020 - 05.2021
Underwriter - Account Management & Business Dev
Kinsale Insurance
10.2015 - 08.2019
Bachelor of Science - Business Administration
University of South Carolina - Columbia
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