Summary
Overview
Work History
Education
Skills
Timeline
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Katie Riordan

Katie Riordan

USA

Summary

Skilled account management professional with proven track record in fostering client relationships, driving revenue growth, and managing complex accounts. Known for strong focus on team collaboration, adaptability, and delivering results. Expertise includes strategic planning, client communication, and problem-solving. Highly reliable and flexible in meeting changing business needs.

Overview

13
13
years of professional experience

Work History

Senior Amazon Account Manager

Premiere Creative
08.2022 - Current
  • Successfully led cross-functional internal and external teams in driving growth and profitability for multiple clients, and categories across the Amazon platform
  • Responsible for financial and data analysis, inventory management, sales growth, brand reputation, account health and customer service.
  • Manage 5-10 Amazon accounts at a time depending on agency needs
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Manage and launched Walmart and Target Plus accounts
  • Collaborate with Strategic Managers across platforms to develop PPC strategies such as STV, DSP & AMC
  • Always learning and implementing updates, policies, algorithms, reporting, analytics, AI and PPC strategies throughout Amazon and Walmart.
  • Consistently optimizing content, PDP, Storefronts, A+Content, Ad Creatives including video that align with clients goals.
  • Manage a team of PPC specialist
  • Project management
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Conducted market research to identify key targets on platforms such as Helium 10, Data Dive and Jungle Scout

Global Amazon Specialist & DTC Promo Manager

A.T. Cross
06.2021 - 08.2022
  • Managed all aspects of Amazon Vendor Central; Sponsored Ads, Promotional planning across DTC and Amazon, creative and brand messaging, while working with internal creative teams to ensure consistency.
  • Partnered with ad agencies in EMEA and the US to ensure PPC strategies were aligned with company goals.
  • Systematically identified problems and implemented solutions through EDI set up
  • Reduced company expenses by 20k/ month
  • Supported paid marketing initiatives to drive organic search rankings using in-depth keyword research and SEO on Facebook and Google
  • Developed action plans for Amazon to resolve issues including Chargebacks and Co-op allowances to secure terms within Amazon and A.T. Cross
  • Weekly and monthly email campaigns included new product launches and promotional events to reach target audiences through email and SMS campaigns.
  • Responsible for forecasting, inventory levels and aging inventory at Amazon FC's
  • Supported the launch of Amazon into new markets including Australia, India, Germany, and Japan
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.

Amazon Marketplace Manager

Ross-Simons
10.2019 - 06.2021
  • Managed marketplaces including, Amazon, Walmart, eBay, and Etsy
  • Supported the launch of Walmart and over saw product feeds through Channel Advisor for all marketplaces
  • Responsible for Optimizing Product Detail Pages and A+ Content
  • Promotions, Sponsored Products and Sponsored Brand campaigns, Coupons, DOTD, Variations, Quality Control and Violations
  • Created storefront that increased sales by 10k/day in 6 months
  • Strong merchandising and analytical skills
  • Optimized campaigns using keyword research and bidding strategies with tools like Helium 10 and Jungle Scout

Merchandise Assistant- Luxury Jewelry: Diamonds

Luxury Brand Holdings
11.2018 - 10.2019
  • Assisted Diamond buyer with negotiating cost of goods, discrepancies, and product development in the diamond fashion and retail category.
  • Responsible for reporting KPI's within the diamond category
  • Managed creation of new product and placement through catalog and marketplaces
  • Maintained strong vendor relationships through effective communication, fostering collaboration on exclusive products and promotions.
  • Implemented loss prevention measures through diligent monitoring of high-value items and adherence to company security protocols.
  • Provided valuable input during merchandise planning meetings, contributing to the overall success of seasonal launches.
  • Conducted thorough market research to identify trends, influencing purchasing decisions and driving sales growth.

Marketing Intern

Precast Outdoor Fireplaces
12.2011 - 01.2016
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Enhanced social media engagement through regular posting and audience interaction.
  • Contributed to the creation of compelling content for company blog, newsletter, and website.

Education

Bachelor of Science - Marketing Management

Johnson & Wales University
Providence, RI
05-2012

Skills

  • Amazon and Walmart Account Management
  • Client Relationship Management
  • Clear Communication Skills
  • Brand Growth & Awareness
  • Business planning
  • Project management

Timeline

Senior Amazon Account Manager

Premiere Creative
08.2022 - Current

Global Amazon Specialist & DTC Promo Manager

A.T. Cross
06.2021 - 08.2022

Amazon Marketplace Manager

Ross-Simons
10.2019 - 06.2021

Merchandise Assistant- Luxury Jewelry: Diamonds

Luxury Brand Holdings
11.2018 - 10.2019

Marketing Intern

Precast Outdoor Fireplaces
12.2011 - 01.2016

Bachelor of Science - Marketing Management

Johnson & Wales University

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Katie Riordan