Summary
Overview
Work History
Education
Skills
Timeline
Generic

Katie Rolnick

Seattle,WA

Summary

Public relations professional crafting stories at the intersection of business and technology. I support a number of teams across the Microsoft business, including the company's Corporate External Legal Affairs branch, Work & Play and Microsoft Store, offering strategic counsel and serving as a media liaison to land timely and meaningful news coverage. With a background in both PR and political science, I sought out a role in Microsoft's social responsibility branch early on. My work on the Environmental Sustainability account has inspired me to leverage my communications skills to educate the public on corporate climate action.

Overview

4
4
years of professional experience

Work History

Account Executive

WE Communications
Seattle, WA
03.2021 - Current
  • Support day-to-day account management, serving as point of counsel for multiple clients
  • Develop and execute media strategies aligned with client goals, landing coverage facing target audiences and incorporating key messaging
  • Manage logistics of live and taped interviews, including scoping conversations, messaging development and spokesperson prep
  • Produce materials including formal strategies, pitches, briefing documents, scripts and coverage recaps
  • Coordinate with teams across agency to ensure smooth integration of broadcast media strategy with broader business goals/tactics
  • Develop and maintain relationships with members of media. Manage proactive and reactive outreach around news moments
  • Maintain understanding of current news landscape to inform strategy and offer internal/external insights
  • Produce and distribute daily broadcast newsletter, shared across clients and agency. Manage team of junior staff, compile work and provide edits/feedback

Assistant Account Executive

WE Communications
Seattle, Washington
12.2019 - 03.2021
  • Assisted in execution of media strategies by developing materials including pitches, media lists, briefing documents and coverage recaps
  • Developed and maintained project timelines to keep the team on track to meet deadlines
  • Compiled research on new and established media outlets, to inform outreach and pitch strategy. Sought out and connected with new media targets
  • Completed daily scans and summaries of broadcast morning shows for daily, client-facing newsletter

Marketing Coordinator

Microsoft
Seattle, Washington
06.2018 - 11.2019
  • Managed production and distribution of marketing materials, including daily newsletter for intern program
  • Partnered with external vendors to design employee merchandise, within budget and brand guidelines
  • Managed warehouse inventory, partnered with warehouse staff to streamline product tracking system

Education

Bachelor of Arts - PR & Advertising

Chapman University
Orange, CA
05.2018

Bachelor of Arts - Political Science

Chapman University
Orange, CA
05.2018

Skills

  • Project management
  • Strategy development
  • Client counsel
  • Cross-team collaboration
  • Written and verbal communication
  • Content editing
  • Media outreach
  • Relationship building and management
  • Professional mentorship
  • Information synthesizing
  • Research

Timeline

Account Executive

WE Communications
03.2021 - Current

Assistant Account Executive

WE Communications
12.2019 - 03.2021

Marketing Coordinator

Microsoft
06.2018 - 11.2019

Bachelor of Arts - PR & Advertising

Chapman University

Bachelor of Arts - Political Science

Chapman University
Katie Rolnick