KATIE SEDLAK
Boca Raton,FL
Summary
Dynamic leader capable of driving significant financial growth and brand awareness through proven marketing strategies. Trendsetting and creative producer from ideation and execution to final program summaries. Industrious Marketing Specialist offering 10+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.
Overview
18
18
years of professional experience
Work History
Marketing Contractor
Self Employed
01.2024 - Current
- Develop multi-channel digital marketing strategies to include brand management, product placement planning, and detailed data analyses meeting e-commerce sales goals through partnerships
- Created a custom course of study on how to implement and manage affiliate marketing programs.
- Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
- Developed engaging content for promotional materials, leading to increased customer interest and sales.
- Managed client accounts, resulting in long-lasting business relationships and consistent contract renewals.
- Conducted market research, identifying target audiences and optimizing marketing strategies accordingly.
- Collaborated with internal teams to develop cohesive marketing plans, ensuring consistency across all channels.
- Created visually appealing presentations for clients, showcasing campaign progress and results.
- Coordinated event planning efforts, successfully executing trade shows and product launches.
Head of Affiliate Marketing
Purebred Marketing
01.2023 - 12.2023
- Utilized ShareASale recommending remedial solutions amid various media channels improving sales
- Researched and optimized performance metrics increasing portfolio by $750K annually.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Excellent communication skills, both verbal and written.
- Organized and detail-oriented with a strong work ethic.
Senior Affiliate Manager
Vibrant Performance
01.2022 - 01.2023
- Led a 9-member media buying team to develop advertising strategies with a $10M annual budget
- Increased annual portfolio by $500K (+200% over KPIs), and explored new verticals including coupon, loyalty and reward campaign programs in financial and tech industries
- Spearheaded the reversal of fraudulent transactions saving a client $120K annually.
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Coordinated cross-departmental efforts to ensure smooth campaign execution, maximizing efficiency and effectiveness.
- Implemented tailored incentive programs for top-performing affiliates, driving increased revenue generation.
- Streamlined reporting processes for improved data accuracy and quicker decision-making capabilities.
- Developed targeted promotional materials for affiliates, enhancing brand messaging and increasing conversion rates.
Affiliate Account Manager
PartnerCentric
01.2021 - 01.2022
- Eliminated complex tracking issues through high-level troubleshooting, integration, and data transfer issues with advertisers and multi-marketing management platforms
- Optimized partner opportunities, positive conversions, customer acquisition, as well as recognized fraudulent traffic through Commission Junction and Pepperjam to better serve clients.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Developed customized account plans for clients to help them achieve their business goals.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Streamlined internal processes for better efficiency in account management tasks.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
Product Manager
ADT
01.2019 - 01.2021
- Expanded marketing program of medical alert awareness via affiliate publication partners by 57% YOY
- Initiated online purchasing campaigns for direct-to-consumer sales eliminating purchasing agents saving time and money
- Directed creation and schedule of direct mail campaigns using postcards, newsletters, and brochures.
- Increased product adoption by developing and implementing effective marketing strategies.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Enhanced user experience, resulting in increased customer satisfaction and retention rates.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
Print-on-Demand Category Manager
Office Depot
01.2014 - 01.2019
- Analyzed external expenses for product manufacturing and determined to bring the majority of all print into proprietary corporate-owned printing facilities, increasing profit margins by 95%.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Improved customer satisfaction by tailoring product offerings to meet specific market demands.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
- Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace.
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
Director of Retail
Broken Sound Golf Pro Shop
01.2011 - 01.2014
- Boosted sales performance by implementing innovative merchandising strategies and visual displays.
- Enhanced customer satisfaction through exceptional service and staff training programs.
- Streamlined inventory management processes for improved efficiency and reduced waste.
- Maximized store profitability with effective budgeting, cost control, and revenue generation tactics.
- Oversaw daily operations, ensuring smooth functioning of all retail departments.
- Fostered a positive work environment through strong leadership and team building initiatives.
Visual Brand Merchandiser
Nike
01.2006 - 01.2010
- Increased brand awareness by developing and implementing effective merchandising strategies.
- Enhanced customer experience through innovative visual displays and in-store promotions.
- Analyzed sales data to identify opportunities for growth and optimized inventory levels accordingly.
- Established strong relationships with vendors and suppliers, ensuring timely delivery of merchandise and optimal pricing structures.
Education
Bachelor of Science - Fashion Merchandising
Florida State University
Tallahassee, FLBachelor of Science - Finance
Florida State University
Tallahassee, FLSkills
- Multicultural Marketing
- Direct Mail Campaigns
- Data Visualization
- Business Needs Analysis
- Communications management
- Sales Forecasting
- Channel Marketing
- Campaign Management
- Target Audience Analysis
- Data Collection
- Multitasking
- Team building
- Reliability
- Paid Advertising
- Influencer Marketing
Websites
Timeline
Marketing Contractor
Self Employed
01.2024 - Current
Head of Affiliate Marketing
Purebred Marketing
01.2023 - 12.2023
Senior Affiliate Manager
Vibrant Performance
01.2022 - 01.2023
Affiliate Account Manager
PartnerCentric
01.2021 - 01.2022
Product Manager
ADT
01.2019 - 01.2021
Print-on-Demand Category Manager
Office Depot
01.2014 - 01.2019
Director of Retail
Broken Sound Golf Pro Shop
01.2011 - 01.2014
Visual Brand Merchandiser
Nike
01.2006 - 01.2010
Bachelor of Science - Fashion Merchandising
Florida State University
Bachelor of Science - Finance
Florida State University
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