Katherine (Katie) Toth
Marketing Professional
Richlands,NC
Summary
Results-driven marketing leader with 12+ years of experience delivering high-impact brand management and GTM initiatives. Proven success in simplifying complex concepts through compelling positioning and insight-driven storytelling. Known for fostering collaborative partnerships across internal teams and external stakeholders to drive campaign deliverables.
Overview
12
12
years of professional experience
Work History
Co-Founder and Head of Marketing
MOD MARKETING AGENCY
Richlands, NC
04.2014 - Current
- Established and expanded an international client base within three months of launching the start-up.
- Cultivated and managed B2B relationships to enhance market presence, and secure long-term partnerships.
- Secured over $15K in donations for a non-profit client by drafting press releases and obtaining media coverage.
- Developed a mobile app to streamline communication between a client’s Sales and Production teams, increasing order fulfillment by more than 300% by the following quarter.
- Produced a promotional video that attracted over 250K followers on Facebook for an international sports team.
Director of Business Development and Marketing
WNK AVIATION, INC.
Arlington, VA
10.2023 - 08.2024
- Spearheaded strategic B2B and B2G engagements to include the planning, set-up, and execution of trade shows and in-person tech demonstrations.
- Identified and qualified defense partners that aligned with government customer opportunities.
- Led customer engagement strategies and events to build industry network and offer a full suite training services.
- Secured new avenues for passive, recurring revenue streams by promoting reseller agreement with an encrypted communications company.
Branding Consultant (Contractor)
EMERITUS INSTITUTE OF MANAGEMENT
Boston, MA
11.2022 - 03.2023
- Worked alongside instructors and designers to develop and launch an online branding certification program.
- Contributed as the SME to build engaging course materials and interactive assessments.
Senior Digital Marketing Specialist
WECT TV-6/GRAY TELEVISION
Wilmington, NC
09.2017 - 04.2022
- Led cross-functional teams consisting of members from News, Marketing, and Sales Departments, customers, and vendors to ensure timely delivery of KPIs.
- Developed and managed full-stack marketing campaigns across PPC, social media, display/video, SEO, and inbound digital channels for eight (8) Account Executives (~75 total clients per month).
- Analyzed and drafted detailed campaign performance reports to inform data-driven strategies and optimize ROI.
- Established a comprehensive interdepartmental workflow, reducing production turnaround time by two (2) business days (40% improvement).
Education
Bachelor of Science - Psychology
EAST CAROLINA UNIVERSITY
Greenville, NCBachelor of Science - Exercise Physiology
EAST CAROLINA UNIVERSITY
GreenvilleSkills
- GTM Strategy & Product Launches
- Product Marketing & Positioning
- Messaging & Value Proposition Development
- Competitive Intelligence & Market Research
- Brand Strategy & Persona Development
- Web/Graphic Design & Content Creation
- Sales Enablement & Process Improvement
- Digital Marketing (PPC, SEO, Paid Social, Display, Video, Native/Inbound)
- Performance Benchmarking
- Data-Driven Campaign Optimization
- Event Coordination
- Cross-Functional Teaming & Leadership
Timeline
Director of Business Development and Marketing
WNK AVIATION, INC.
10.2023 - 08.2024
Branding Consultant (Contractor)
EMERITUS INSTITUTE OF MANAGEMENT
11.2022 - 03.2023
Senior Digital Marketing Specialist
WECT TV-6/GRAY TELEVISION
09.2017 - 04.2022
Co-Founder and Head of Marketing
MOD MARKETING AGENCY
04.2014 - Current
Bachelor of Science - Psychology
EAST CAROLINA UNIVERSITY
Bachelor of Science - Exercise Physiology
EAST CAROLINA UNIVERSITY